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Inbound marketing for startups<br />Gael Breton<br />@gaelbreton<br />
How do most people buy in 2011?<br />
or<br />
How do we get into the natural browsing stream without disrupting it?<br />
Agenda<br /><ul><li>Strategy – Optimize SEO
Blogging
Social Media
Discussion Marketing
Product Based Strategy
Real life events</li></li></ul><li>SEO<br />
SEO – Prepare for the war<br />https://adwords.google.com/select/KeywordToolExternal<br />
SEO – Claim local listings<br />http://www.google.com/placesforbusiness<br />
SEO – get an affiliate program<br />http://www.hasoffers.com<br />
Blogging<br />
Blogging – pick the right plateform<br />http://wordpress.org/<br />
Blogging – what to write about<br />http://www.seomoz.org/beginners-guide-to-seo<br />
Blogging – Get Viral<br />http://www.paywithatweet.com/<br />
Blogging – Get Viral<br />http://export.ly/<br />
Social media<br />
Social media – Chose your target<br />
Social media – connect with the community<br />http://followerwonk.com<br />
Social media – connect with the community<br />http://findpeopleonplus.com/<br />
Discussion marketing – guest writing<br />
Discussion marketing – answer questions<br />
Discussion marketing – forums and blogs<br />http://www.google.com/alerts<br />
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Inbound marketing Presentation Harvard+Wharton

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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

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  • Beginners guidesCase studiesHow you would do things if you were in chargeCriticize people with bad practices (with solid arguments why)
  • Create some awesome resource, browser plugin, and give it away in exchange for a tweet or fb share
  • Transcript of "Inbound marketing Presentation Harvard+Wharton"

    1. 1. Inbound marketing for startups<br />Gael Breton<br />@gaelbreton<br />
    2. 2. How do most people buy in 2011?<br />
    3. 3.
    4. 4. or<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8. How do we get into the natural browsing stream without disrupting it?<br />
    9. 9.
    10. 10. Agenda<br /><ul><li>Strategy – Optimize SEO
    11. 11. Blogging
    12. 12. Social Media
    13. 13. Discussion Marketing
    14. 14. Product Based Strategy
    15. 15. Real life events</li></li></ul><li>SEO<br />
    16. 16. SEO – Prepare for the war<br />https://adwords.google.com/select/KeywordToolExternal<br />
    17. 17. SEO – Claim local listings<br />http://www.google.com/placesforbusiness<br />
    18. 18. SEO – get an affiliate program<br />http://www.hasoffers.com<br />
    19. 19. Blogging<br />
    20. 20. Blogging – pick the right plateform<br />http://wordpress.org/<br />
    21. 21. Blogging – what to write about<br />http://www.seomoz.org/beginners-guide-to-seo<br />
    22. 22. Blogging – Get Viral<br />http://www.paywithatweet.com/<br />
    23. 23. Blogging – Get Viral<br />http://export.ly/<br />
    24. 24. Social media<br />
    25. 25. Social media – Chose your target<br />
    26. 26. Social media – connect with the community<br />http://followerwonk.com<br />
    27. 27. Social media – connect with the community<br />http://findpeopleonplus.com/<br />
    28. 28. Discussion marketing – guest writing<br />
    29. 29. Discussion marketing – answer questions<br />
    30. 30. Discussion marketing – forums and blogs<br />http://www.google.com/alerts<br />
    31. 31. Real life events<br />
    32. 32. Organize meetups<br />http://www.meetup.com<br />
    33. 33. Sponsor charities and student groups<br />
    34. 34. The end<br />@gaelbreton<br />
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