Inbound marketing Presentation Harvard+Wharton
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Inbound marketing Presentation Harvard+Wharton

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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

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Inbound marketing Presentation Harvard+Wharton Inbound marketing Presentation Harvard+Wharton Presentation Transcript

  • Inbound marketing for startups
    Gael Breton
    @gaelbreton
  • How do most people buy in 2011?
  • or
  • How do we get into the natural browsing stream without disrupting it?
  • Agenda
    • Strategy – Optimize SEO
    • Blogging
    • Social Media
    • Discussion Marketing
    • Product Based Strategy
    • Real life events
  • SEO
  • SEO – Prepare for the war
    https://adwords.google.com/select/KeywordToolExternal
  • SEO – Claim local listings
    http://www.google.com/placesforbusiness
  • SEO – get an affiliate program
    http://www.hasoffers.com
  • Blogging
  • Blogging – pick the right plateform
    http://wordpress.org/
  • Blogging – what to write about
    http://www.seomoz.org/beginners-guide-to-seo
  • Blogging – Get Viral
    http://www.paywithatweet.com/
  • Blogging – Get Viral
    http://export.ly/
  • Social media
  • Social media – Chose your target
  • Social media – connect with the community
    http://followerwonk.com
  • Social media – connect with the community
    http://findpeopleonplus.com/
  • Discussion marketing – guest writing
  • Discussion marketing – answer questions
  • Discussion marketing – forums and blogs
    http://www.google.com/alerts
  • Real life events
  • Organize meetups
    http://www.meetup.com
  • Sponsor charities and student groups
  • The end
    @gaelbreton