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Inbound marketing Presentation Harvard+Wharton
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Inbound marketing Presentation Harvard+Wharton

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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

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  • Beginners guidesCase studiesHow you would do things if you were in chargeCriticize people with bad practices (with solid arguments why)
  • Create some awesome resource, browser plugin, and give it away in exchange for a tweet or fb share
  • Transcript

    • 1. Inbound marketing for startups
      Gael Breton
      @gaelbreton
    • 2. How do most people buy in 2011?
    • 3.
    • 4. or
    • 5.
    • 6.
    • 7.
    • 8. How do we get into the natural browsing stream without disrupting it?
    • 9.
    • 10. Agenda
      • Strategy – Optimize SEO
      • 11. Blogging
      • 12. Social Media
      • 13. Discussion Marketing
      • 14. Product Based Strategy
      • 15. Real life events
    • SEO
    • 16. SEO – Prepare for the war
      https://adwords.google.com/select/KeywordToolExternal
    • 17. SEO – Claim local listings
      http://www.google.com/placesforbusiness
    • 18. SEO – get an affiliate program
      http://www.hasoffers.com
    • 19. Blogging
    • 20. Blogging – pick the right plateform
      http://wordpress.org/
    • 21. Blogging – what to write about
      http://www.seomoz.org/beginners-guide-to-seo
    • 22. Blogging – Get Viral
      http://www.paywithatweet.com/
    • 23. Blogging – Get Viral
      http://export.ly/
    • 24. Social media
    • 25. Social media – Chose your target
    • 26. Social media – connect with the community
      http://followerwonk.com
    • 27. Social media – connect with the community
      http://findpeopleonplus.com/
    • 28. Discussion marketing – guest writing
    • 29. Discussion marketing – answer questions
    • 30. Discussion marketing – forums and blogs
      http://www.google.com/alerts
    • 31. Real life events
    • 32. Organize meetups
      http://www.meetup.com
    • 33. Sponsor charities and student groups
    • 34. The end
      @gaelbreton

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