Inbound marketing Presentation Harvard+Wharton

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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

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  • Beginners guidesCase studiesHow you would do things if you were in chargeCriticize people with bad practices (with solid arguments why)
  • Create some awesome resource, browser plugin, and give it away in exchange for a tweet or fb share

Transcript

  • 1. Inbound marketing for startups
    Gael Breton
    @gaelbreton
  • 2. How do most people buy in 2011?
  • 3.
  • 4. or
  • 5.
  • 6.
  • 7.
  • 8. How do we get into the natural browsing stream without disrupting it?
  • 9.
  • 10. Agenda
    • Strategy – Optimize SEO
    • 11. Blogging
    • 12. Social Media
    • 13. Discussion Marketing
    • 14. Product Based Strategy
    • 15. Real life events
  • SEO
  • 16. SEO – Prepare for the war
    https://adwords.google.com/select/KeywordToolExternal
  • 17. SEO – Claim local listings
    http://www.google.com/placesforbusiness
  • 18. SEO – get an affiliate program
    http://www.hasoffers.com
  • 19. Blogging
  • 20. Blogging – pick the right plateform
    http://wordpress.org/
  • 21. Blogging – what to write about
    http://www.seomoz.org/beginners-guide-to-seo
  • 22. Blogging – Get Viral
    http://www.paywithatweet.com/
  • 23. Blogging – Get Viral
    http://export.ly/
  • 24. Social media
  • 25. Social media – Chose your target
  • 26. Social media – connect with the community
    http://followerwonk.com
  • 27. Social media – connect with the community
    http://findpeopleonplus.com/
  • 28. Discussion marketing – guest writing
  • 29. Discussion marketing – answer questions
  • 30. Discussion marketing – forums and blogs
    http://www.google.com/alerts
  • 31. Real life events
  • 32. Organize meetups
    http://www.meetup.com
  • 33. Sponsor charities and student groups
  • 34. The end
    @gaelbreton