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Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
Inbound marketing Presentation Harvard+Wharton
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Inbound marketing Presentation Harvard+Wharton

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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on

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  • Beginners guidesCase studiesHow you would do things if you were in chargeCriticize people with bad practices (with solid arguments why)
  • Create some awesome resource, browser plugin, and give it away in exchange for a tweet or fb share
  • Transcript

    1. Inbound marketing for startups<br />Gael Breton<br />@gaelbreton<br />
    2. How do most people buy in 2011?<br />
    3. or<br />
    4. How do we get into the natural browsing stream without disrupting it?<br />
    5. Agenda<br /><ul><li>Strategy – Optimize SEO
    6. Blogging
    7. Social Media
    8. Discussion Marketing
    9. Product Based Strategy
    10. Real life events</li></li></ul><li>SEO<br />
    11. SEO – Prepare for the war<br />https://adwords.google.com/select/KeywordToolExternal<br />
    12. SEO – Claim local listings<br />http://www.google.com/placesforbusiness<br />
    13. SEO – get an affiliate program<br />http://www.hasoffers.com<br />
    14. Blogging<br />
    15. Blogging – pick the right plateform<br />http://wordpress.org/<br />
    16. Blogging – what to write about<br />http://www.seomoz.org/beginners-guide-to-seo<br />
    17. Blogging – Get Viral<br />http://www.paywithatweet.com/<br />
    18. Blogging – Get Viral<br />http://export.ly/<br />
    19. Social media<br />
    20. Social media – Chose your target<br />
    21. Social media – connect with the community<br />http://followerwonk.com<br />
    22. Social media – connect with the community<br />http://findpeopleonplus.com/<br />
    23. Discussion marketing – guest writing<br />
    24. Discussion marketing – answer questions<br />
    25. Discussion marketing – forums and blogs<br />http://www.google.com/alerts<br />
    26. Real life events<br />
    27. Organize meetups<br />http://www.meetup.com<br />
    28. Sponsor charities and student groups<br />
    29. The end<br />@gaelbreton<br />

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