Advanced SEO Queries HC Training jan 2012Presentation Transcript
Advanced Google SearcherHow to use search engines as an advanced user and using Google as a single tool to execute any SEO task. http://slidesha.re/AqZXaq Gael Breton, Mad SEOientist & Co-founder, Higherclick January 2012
What’s an Ailurophile?You have 20 seconds to define that word to me.
How much GBP is 50000 Hong Kong Dollars?You have 20 seconds to define that word to me.
Find me an academic resource about nuclear energy organization in Romania.You have 90 seconds find that resource.
Nike Air MoganPlease find these shoes available for sale from a trustworthy site delivering in the UK.
Sorri guyz (
Practical uses of advanced queries.
Spying on competitors
I can monitor what kind of documentation they produce and what seems to work forthem.
I can monitor where they get links from, and specify the anchor text
Monitor web mentions of a brand and who talks about them
Pre sales analysis
Identifying the level of competition
Do internal search in a given site without them having a search function or checkingindexing.
Verify competitor’s onpage optimisation and find what page targets what keyword.
Optimize my onpage internal linking.
Optimize your keyword placement and onpage content.
Find Juicy links (that’s for you David but Ams/Aes better listen too)
Sites that mention us yet don’t link to us, what a shame!
Use CMS footprints to find super topical/fresh places to drop links at.
Track where a successful guest poster got guest posts and get the same links as him.
Or simply find most of the guest posts related to a certain keyword and require oneon these sites too.
Find good causes to donate to, other queries: inurl:.org supporters + keywordinurl.org contributors + keyword
Resource pages of edu sites = link heaven, abuse it. Other queries: inurl:.edu keyword+ resources inurl:.edu useful sites + keyword
People that want free content, great, content is cheap and those in content links aregreat!
Let’s get some practice.
More resources :http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-queries/http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators