Advanced SEO Queries HC Training jan 2012

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  • Define: ailurophile
  • 50000 hkd to gbp
  • site:edu "nuclear energy" romania

Transcript

  • 1. Advanced Google SearcherHow to use search engines as an advanced user and using Google as a single tool to execute any SEO task. http://slidesha.re/AqZXaq Gael Breton, Mad SEOientist & Co-founder, Higherclick January 2012
  • 2. Mark, let the presentation war begin.
  • 3. https://chrome.google.com/webstore/detail/eakacpaijcpapndcfffdgphdiccmpknp
  • 4. Hey, I’m good at the Googlez?!
  • 5. Show me.
  • 6. What’s an Ailurophile?You have 20 seconds to define that word to me.
  • 7. How much GBP is 50000 Hong Kong Dollars?You have 20 seconds to define that word to me.
  • 8. Find me an academic resource about nuclear energy organization in Romania.You have 90 seconds find that resource.
  • 9. Nike Air MoganPlease find these shoes available for sale from a trustworthy site delivering in the UK.
  • 10. Sorri guyz (
  • 11. Practical uses of advanced queries.
  • 12. Spying on competitors
  • 13. I can monitor what kind of documentation they produce and what seems to work forthem.
  • 14. I can monitor where they get links from, and specify the anchor text
  • 15. Monitor web mentions of a brand and who talks about them
  • 16. Pre sales analysis
  • 17. Identifying competitors
  • 18. Identifying the level of competition
  • 19. Do internal search in a given site without them having a search function or checkingindexing.
  • 20. Verify competitor’s onpage optimisation and find what page targets what keyword.
  • 21. Optimize my onpage internal linking.
  • 22. Optimize your keyword placement and onpage content.
  • 23. Find Juicy links (that’s for you David but Ams/Aes better listen too)
  • 24. Sites that mention us yet don’t link to us, what a shame!
  • 25. Use CMS footprints to find super topical/fresh places to drop links at.
  • 26. Track where a successful guest poster got guest posts and get the same links as him.
  • 27. Or simply find most of the guest posts related to a certain keyword and require oneon these sites too.
  • 28. Find good causes to donate to, other queries: inurl:.org supporters + keywordinurl.org contributors + keyword
  • 29. Resource pages of edu sites = link heaven, abuse it. Other queries: inurl:.edu keyword+ resources inurl:.edu useful sites + keyword
  • 30. People that want free content, great, content is cheap and those in content links aregreat!
  • 31. Let’s get some practice.
  • 32. More resources :http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-queries/http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
  • 33. Q+AGael Breton, Mad SEOientist & Co-Founder, SEOmoz• Twitter: @gaelbreton• Blog: www.higherclick.com/blog• Email: gael@higherclick.com