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Advanced SEO Queries HC Training jan 2012

Advanced SEO Queries HC Training jan 2012






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  • Define: ailurophile
  • 50000 hkd to gbp
  • site:edu "nuclear energy" romania

Advanced SEO Queries HC Training jan 2012 Advanced SEO Queries HC Training jan 2012 Presentation Transcript

  • Advanced Google SearcherHow to use search engines as an advanced user and using Google as a single tool to execute any SEO task. http://slidesha.re/AqZXaq Gael Breton, Mad SEOientist & Co-founder, Higherclick January 2012
  • Mark, let the presentation war begin.
  • https://chrome.google.com/webstore/detail/eakacpaijcpapndcfffdgphdiccmpknp
  • Hey, I’m good at the Googlez?!
  • Show me.
  • What’s an Ailurophile?You have 20 seconds to define that word to me.
  • How much GBP is 50000 Hong Kong Dollars?You have 20 seconds to define that word to me.
  • Find me an academic resource about nuclear energy organization in Romania.You have 90 seconds find that resource.
  • Nike Air MoganPlease find these shoes available for sale from a trustworthy site delivering in the UK.
  • Sorri guyz (
  • Practical uses of advanced queries.
  • Spying on competitors
  • I can monitor what kind of documentation they produce and what seems to work forthem.
  • I can monitor where they get links from, and specify the anchor text
  • Monitor web mentions of a brand and who talks about them
  • Pre sales analysis
  • Identifying competitors
  • Identifying the level of competition
  • Do internal search in a given site without them having a search function or checkingindexing.
  • Verify competitor’s onpage optimisation and find what page targets what keyword.
  • Optimize my onpage internal linking.
  • Optimize your keyword placement and onpage content.
  • Find Juicy links (that’s for you David but Ams/Aes better listen too)
  • Sites that mention us yet don’t link to us, what a shame!
  • Use CMS footprints to find super topical/fresh places to drop links at.
  • Track where a successful guest poster got guest posts and get the same links as him.
  • Or simply find most of the guest posts related to a certain keyword and require oneon these sites too.
  • Find good causes to donate to, other queries: inurl:.org supporters + keywordinurl.org contributors + keyword
  • Resource pages of edu sites = link heaven, abuse it. Other queries: inurl:.edu keyword+ resources inurl:.edu useful sites + keyword
  • People that want free content, great, content is cheap and those in content links aregreat!
  • Let’s get some practice.
  • More resources :http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-queries/http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
  • Q+AGael Breton, Mad SEOientist & Co-Founder, SEOmoz• Twitter: @gaelbreton• Blog: www.higherclick.com/blog• Email: gael@higherclick.com