OCR Cambridge Technicals Media Unit 40 UK Film Studies
OCR Level 3 Cambridge Technical Diploma in MediaUnit 40: UK Film StudiesAIM OF THE UNITBy completing this unit learners will understand the structure and organisation ofthe UK film industry. Learners will be able to plan a UK film production, and willpitch their planned idea to a producer. They will understand the importance ofgaining and evaluating feedback.Overall BriefYour organisation BC Films has asked you to plan and pitch a new idea for aBritish film.You will need to research the structure and organisation of the UK film industry,plan, produce pre-production materials, deliver a pitch and evaluate onfeedback.
Learning Outcome 1Choose from one of the following UK film industries to use for your investigation:- Aardman Animations (Credits: Chicken Run, Wallace and Gromit in the Curse ofthe Were-Rabbit, Flushed Away, The Pirates!)- Big Talk Productions (Credits: Shaun of the Dead, Hot Fuzz, Scott Pilgrim vs. TheWorld, Attack the Block)- Ealing Studios (Credits: The Importance of Being Ernest, St Trinians, Shaun of theDead, Dorian Grey)- EON (Credits: Quantum of Solace, Casino Royale, Die Another Day, GoldenEye,Octopussy)- Hammer (Credits: Let Me In, The Resident, The Woman in Black)- Revolution Film (Credits: The Killer Inside Me, 9 Songs, Jude)- Shine Pictures (Credits: Salmon Fishing in the Yemen, Brighton Rock, EasternPromises)- Vertigo Films (Credits: The Football Factory, Streetdance 3D, Monsters)- Working Title (Credits: Hot Fuzz, Nanny McPhee, Love Actually, Johnny English,Atonement, Notting Hill)StructureIn this section discuss the following:• Structure of the film institution as an independent film making producer• Collaborations with other production companies• Funding - does it receive funding from the UK Film Council or any otherorganisation?• Corporate involvementUnderstand the structure and organisation of the UK film industryLO1 Assessment CriteriaP1: You investigate the UK film industry through a case study focused on one UKproduction company, including:a)structureb)productsc) production processd)marketing/promotion of one film produced by the companye) distributionf) market positiong)audience
ProductsIdentify what characterises your film company as a British film productioncompany. This could include identification of:• UK films that have been produced• Typical genre it produces• Use of a British cast• Use of British director• UK narrative themes• UK realism - e.g style and content (e.g. camera shots, editing) meaningcreated through elements (e.g. music, lighting, stars, props, costumes),meaning created through semiotics (e.g. connotation, denotation,iconography), meaning created through techniques (e.g. use of cameratechniques, editing, sound and visual effects)Provide examples to support your points.Production ProcessesDescribe the production process• Pre-production - are the films original ideas? Or adaptations from books,comics, TV? Scripting? Storyboarding?• Production - filming, location shoots, equipment• Post-production - editing, soundMarketing/PromotionResearch the marketing strategy of one film produced by the company. Outlinehow they used the following:• Magazines features/reviews• TV/Radio interviews with stars• Official websites• Fan websites• Social Media• Billboards• Merchandising• Product Placement• CompetitionsEnsure you show the posters, film reviews, interviews and annotate around them/DistributionOutline how the production company distributes its films in cinemas in the UK andglobally. Consider the following:• Relationship to multinational companies (e.g. Warner Brothers, MGM)• Multiplexes (e.g. Odeon, Cineworld)• Independent Cinemas (e.g. PictureHouse, Curzon)• DVD Sales• Pay Per View (Sky Movies etc)
• Internet Downloads (Legal)Market PositionOutline the strengths of industry within the world market. Consider the following:• The appeal of UK films to the current UK audience• Relationship with Hollywood, European and other film industriesAudience AppealOutline the audience expectations in relation to the style, content and format offilms etc
Learning Outcome 2You have been asked by the BC Films to plan an original UK film production with a£6 million budget , you have been asked to produce the following:Title (providejustification)Genre(providejustification)Launch date(relevant tothe genre)Running TimeSummary(approx 40words)Synopsis(approx 500words)Key ScenesCharacter ListSuggestedCast (knownstars/ unknownactors)provide justificationof your choices,linked to genre andbudget.Profile ofleading star 1CharacterdetailsName:Age:Personality Traits:Clothing:Be able to plan an original UK film production
Photograph:Main plotSub PlotDramaticStructureCharacter’sactionsUSPProfile ofleading star 2CharacterdetailsName:Age:Personality Traits:Clothing:Profile ofleading star 2Photograph:Profile ofleading star 2Main plotProfile ofleading star 2Sub PlotProfile ofleading star 2DramaticStructureProfile ofleading star 2Character’sactionsProfile ofleading star 2USPProfile ofleading star 3CharacterdetailsName:Age:Personality Traits:Clothing:Profile ofleading star 3Photograph:Profile ofleading star 3Main plotProfile ofleading star 3Sub Plot
DramaticStructureCharacter’sactionsUSPTargetAudience(provide a detaileddemographic of theintended audience)with detailedjustification as to whyit would appeal to thetarget audience.*Refer to other films insimilar genres toexplain about currenttrends and use boxoffice statistics to showwhether or not films inthis genre aresuccessful.Justify ideas inrelation tocurrent trendsin the UK filmmarket
BudgetProduce costings for each aspect of the film, ensuring that each aspect of theproject has been fully budgeted for. The figure you produce should be based onthe professional rates charged.You have a £6 million pound budget, provide a realistic above and below the linecostings. Take a look at the following link to see how larger budgets are usedhttp://en.wikipedia.org/wiki/Film_budgetingType of Service,Personal, MaterialsAllocated Budget Anticipated Cost Actual CostProducersDirectorCast(if using known stars,research how much theactor is paid per film)Production CostsProduction CostsProduction CostsProduction CostsCrew WagesProduction DesignSpider-Man 2• Story rights: $20 million• Screenplay: $10 million• Producers: $15 million• Director (Sam Raimi): $10 million• Cast: $30 million• Tobey Maguire: $17 million• Kirsten Dunst: $7 million• Alfred Molina: $3 million• Rest of cast: $3 million• Production costs: $45 million• Visual effects: $65 million• Music: $5 million• Composer (Danny Elfman): $2 million.Total: $200 million
Live SetsStudio CostsCostumesCateringMake-up and HairAccommodationTransportationDIrector ofPhotographyVisual EffectsMusicCopyrightResearch the cost of an IPClicensewww.prsformusic.com/users/broadcastandonline/TV/IPC/Pages/IPC.aspxProduction SoundCertification feesUse the BBFC fee calculatorwww.bbfc.co.uk/industry-services/fee-calculatorFunding:Outline yoursources of funding(e.g BFI, NationalLottery, BBC,productplacement orsponsorship* Use the following websitesas research:http://www.bbc.co.uk/filmnetwork/http://industry.bfi.org.uk/funding
Production PlanOverview of Whole Production ScheduleWhat will you achieve over the next few weeks?The following overview will help you to schedule your project. This should be briefalthough as events happen. you will need to amend your plans to keep track.Date Location/script/shot to be coveredPersonnel ResourcesneededTechnicalEquipmentContingencyPlanning
Example of a Production Schedule for: ______________________________Sign off jobs when they are completed, agreed and checked by the client.Monday Tuesday Wednesday Thursday Friday Completedby:Contingency p l a n s(alternativedates)Week 1Targets –P r o d u c t i o nmethods.Scoutlocations forCD Cover aswell ascoming upwith propsand costumesDraft ideas forCD Cover,designed tobe ready forlocationscouting onThursday.Photographstaken for CD,reviewimages to bediscussedwith clientA production schedule involves working out how you can produce the productwithin a given time so that you meet the deadline! You need to be organised asthe more you do this things will inevitably change and become altered but theplan will help you to still maintain a working deadline. This production schedulemust be completed at the beginning of the production. You will need to know thefollowing:• How will you organise the production process?• What resources will you need?• What is the overall deadline?• What is the contingency plan?
Legal and Ethical IssuesYou will need to consider some aspect of legal and ethical issues such as copyrightand the BBFC who will decide on the final rating.You should also think about what type of music you will use (if it has beenespecially written for the film or if you are using existing music). Look at thePerforming Rights Society to check about copyright clearances.http://www.prsformusic.com/Pages/Rights.aspxConstraint Detail and Action requiredUse of copyrightedmaterial, logos orpromotional materialCRB checks /Permission to workwith childrenRoyaltiesEthical Issues –relating to contentand publisher’srequirementsUse of offensiveimages:Representation
BBFC LetterWrite a letter to the BBFC to get your new film classified, this should include thefollowing information:• Title of work• Running time (rounded up to nearest 15 mins.)• Viewing date and session• Submission format• Language and subtitle details• Age classification applying for• Justification of why you deem this suitable with comparison to other UKBritish films
Learning Outcome 3Pre-Production:Present samples of the following pre-production material:• Sample Script• Storyboard• Fonts• Title designs• Set designs• Costume designsProduction:Present samples of the following filmed footage illustrating:• Selected shots• Lighting techniques• Camera movements• Mise-en-scene• Sample graphics• Sample sounds• MusicThis should also include photographs of the production process e.g. usingappropriate equipment, use of Photoshop/Illustrator etcPost Production:Present samples of the edited short sequence demonstrating use of:• transitions• application of effects• edited samples of music• edited graphicsThis should also provide screen grabs of the post-production process e/g/ ise ofFinal Cut, GarageBand, Motions etcBe able to produce sample materials for a planned original UK film production
Learning Outcome 4You will need to deliver a presentation to the producer (your teacher). You willneed to remain in role throughout the presentation. Produce a keynote/prezi thatshould include the following slides:a. Research into the UK film industryb. title medium, running time, synopsis, originality of idea and what makesthis film Britishc. budget based on professional rates, including resources, personnel,feasibility, sources of fundingd. production schedule - dates, timings, activities, locations, personnel,resources etc., a launch date relevant to the proposed genre of the filmcontingency plans:- alternative activities or dates if part of theproduction plan not be followed at that timee. suggested cast (known/unknown actors) profile of leading cast and theirunique selling pointsf. profile and size of intended target audience and film’s appeal to themg. pre-production - sample script, storyboard, fonts, title designs, setdesigns, costume designsh. production - sample filmed footage illustrating selected shots, lightingtechniques, camera movements; Mise-en-scene, sample graphics,sample sounds, music (consider how you will show this - embeddedvideos in keynote, via YouTube etc)i. post-production - edited short sequences demonstrating; use oftransitions, application of effects, editing samples of music, editedgraphics (consider how you will show this - embedded videos in keynote,via YouTube etc)Be able to deliver an effective pitch or presentation for a new UK film
For the presentation you need to complete the following sheet, this should behanded into the teacher before your presentation begins:PRESENTATION PLANNINGPRESENTATION PLANNINGWhere the presentationwill take place:Supply a layout of theroom: consideringpositioning of yourself sothe audience can seeyou and the screenEquipment you plan touse:Date of equipment test:ensure all equipmentworks in advanceSupply a layout of wherethe audience will beseated in relation to thepresentation:
Learning Outcome 5Write a evaluation considering the following points you received from theproducer during your presentation:• How did your presentations meet the aims of the brief?• Did your idea meet the conventions of the genre?• Were the needs/expectation met for the producer? If not, what wouldyou need to do to meet these expectations?• What did the producer like and why?• What did the producer dislike and why?• What changes could you make if repeating the process?Be able to evaluate feedback gained on a presentation for a new UK film
NAME:For Learning Outcome 1 (P1) have you: Completed()Understood the structure and organisation of the UK film industryEvidence provided (please ): Ref/Pageno(s)q written analysisq written analysisFor Learning Outcome 2 (P2) have you: Completed()Plan ideas for an original UK film productionEvidence provided (please ): Ref/Pageno(s)q Treatmentq Budget/Fundingq Production Scheduleq Legal and ethical Issuesq Letter for copyright permissionq Letter to BBFC for classificationq Treatmentq Budget/Fundingq Production Scheduleq Legal and ethical Issuesq Letter for copyright permissionq Letter to BBFC for classificationq Treatmentq Budget/Fundingq Production Scheduleq Legal and ethical Issuesq Letter for copyright permissionq Letter to BBFC for classificationFor Learning Outcome 2 (M1) have you: Completed()Create detailed ideas for an original UK film productionEvidence provided (please ): Ref/Pageno(s)q Included a treatment with key scenes, title, running time,synopsis and character listq Included a treatment with key scenes, title, running time,synopsis and character list
For Learning Outcome 2 (D1) have you:Completed()Created a comprehensive plan for a viable original UK filmEvidence provided (please ): Ref/Pageno(s)q Justified ideas in relation to current trends in UK filmq Detailed production schedule that identifies a number of daysfor filming and editingq Launch date in relation to genreq Budget and possible funding opportunities that are realistic fora UK film production companyFor Learning Outcome 3 (P3) have you: Completed()Produced competent pre-production sample materials for aplanned original UK film productionEvidence provided (please ): Ref/Pageno(s)q Scriptq Storyboardq Fontsq Title Designsq Set Designsq Costume Designsq Scriptq Storyboardq Fontsq Title Designsq Set Designsq Costume DesignsFor Learning Outcome 3 (M2) have you: Completed()Produced sample production materials that are generally of a goodtechnical standardEvidence provided (please ): Ref/Pageno(s)q Selected shotsq photographs of lighting techniquesq Camera movementsq photographs of Mise-en-sceneq Sample graphicsq Sample soundsq Musicq Selected shotsq photographs of lighting techniquesq Camera movementsq photographs of Mise-en-sceneq Sample graphicsq Sample soundsq MusicFor Learning Outcome 3 (D2) have you: Completed()Applied post-production techniques to the sample productionmaterials that are generally of a high technical standard.
Evidence provided (please ): Ref/Pageno(s)q edited sequenceq evidence of use of transistionsq evidence of application of effectsq edited samples of musicq edited graphicsq edited sequenceq evidence of use of transistionsq evidence of application of effectsq edited samples of musicq edited graphicsFor Learning Outcome 4 (P4) have you: Completed()Deliver a presentation to the producerEvidence provided (please ): Ref/Pageno(s)q PowerPoint slidesq Witness Statementq PowerPoint slidesq Witness Statementq PowerPoint slidesq Witness StatementFor Learning Outcome 4 (M3) have you: Completed()Deliver an effective presentation to the producer that includesrelevant aspects of their investigations into the UK film industryEvidence provided (please ): Ref/Pageno(s)q PowerPoint slidesq Witness Statementq PowerPoint slidesq Witness Statementq PowerPoint slidesq Witness StatementFor Learning Outcome 5 (P5) have you: Completed()Evaluate feedback gained on presentation for a new UK filmEvidence provided (please ): Ref/Pageno(s)q Evaluationq Evaluationq Evaluation