Social media and your job search

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I am looking for a job, what is social media and why should I care

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Social media and your job search

  1. 1. Social media and your job search Philippe Gadeyne Social Media from strategy to implementation 760-884-8081 [email_address]
  2. 2. Social Media <ul><li>I am looking for a job, </li></ul><ul><li>What is social media </li></ul><ul><li>Why should I care? </li></ul><ul><li>Philippe Gadeyne: Social Media from strategy to implementation </li></ul>
  3. 3. <ul><ul><li>What is social media? </li></ul></ul><ul><ul><li>Social media is the leveraging of social technology to maximize exposure, create networking opportunities and create job opportunities </li></ul></ul>
  4. 5. <ul><li>LinkedIN.com </li></ul><ul><li>Facebook.com </li></ul><ul><li>MySpace.com </li></ul><ul><li>Plaxo.com </li></ul><ul><li>YouTube.com </li></ul><ul><li>Meetup.com </li></ul><ul><li>Twitter.com </li></ul><ul><li>And many other less known niche networks </li></ul>
  5. 6. Why should I care?
  6. 7. <ul><li>Which Social networking sites do you use to find candidates? </li></ul><ul><li>95% use LinkedIN </li></ul><ul><li>59% use Facebook </li></ul><ul><li>42% use Twitter </li></ul><ul><li>11% use MySpace </li></ul><ul><li>Source Jobvite 2009 study </li></ul>
  7. 8. Why do you use social networks <ul><li>77% Reach passive job seekers </li></ul><ul><li>74% Low cost </li></ul><ul><li>72% Source of hard to find skills and experience </li></ul><ul><li>72% Good way to find target candidates </li></ul><ul><li>60% Identify potential candidates before a requisition opens </li></ul>
  8. 9. Have you successfully hired a candidate through an online social network? <ul><li>66% answered yes </li></ul>
  9. 10. What tools do you use to research candidates? <ul><li>76% LinkedIN </li></ul><ul><li>67% Search engine </li></ul><ul><li>61% References </li></ul><ul><li>44% Facebook </li></ul><ul><li>21% Twitter </li></ul><ul><li>10% MySpace </li></ul>
  10. 11. What type of candidates does your company find through referral vs social networks 13% 28% C Level 27% 44% Executive/VP 43% 62% Senior Level/Director (7-10) 51% 77% Mid Level/Manager (3-6 years) 34% 76% Entry Level Social Network Referral
  11. 12. In what candidate source will your company invest more this year? <ul><li>76% Employee referrals </li></ul><ul><li>72% Social networks </li></ul><ul><li>64% Corporate career sites </li></ul>
  12. 13. In what candidate source will your company invest less this year? <ul><li>72% Outside recruiters/search firms </li></ul><ul><li>57% Job boards </li></ul>
  13. 14. What % of your company’s vacancies are listed on job boards <ul><li>57% </li></ul>
  14. 15. What does that mean for you? <ul><li>More jobs will be filled through live and online networking </li></ul><ul><li>Job Boards will become more and more irrelevant </li></ul>
  15. 16. Building your network with LinkedIN, why? <ul><li>2009 Stats </li></ul><ul><li>50MM members </li></ul><ul><li>25MM in the US </li></ul><ul><li>11MM in Europe </li></ul><ul><li>Took I year 4 months to reach the first MM members </li></ul><ul><li>Took 12 days to reach the last MM </li></ul>
  16. 17. <ul><li>450MM page views per month </li></ul><ul><li>560k professionals visit LI on a typical day </li></ul><ul><li>42 page view per member per week </li></ul>
  17. 18. Who is on LinkedIN? <ul><li>All Fortune 500 have Executives on LinkedIn </li></ul><ul><li>Decision-Makers are on LinkedIn </li></ul><ul><ul><ul><li>7.8% are C level </li></ul></ul></ul><ul><ul><ul><li>6.5% are EVP/SVP level </li></ul></ul></ul><ul><ul><ul><li>16% are senior management </li></ul></ul></ul><ul><ul><ul><li>18% are mid management </li></ul></ul></ul>
  18. 19. <ul><li>Most of your current/future professional contacts </li></ul><ul><li>Increasingly expected of any business professional </li></ul><ul><li>Recruiters and employers are on LinkedIN </li></ul>
  19. 20. <ul><li>“ If you do not like change, </li></ul><ul><li>you will like irrelevancy even less” </li></ul><ul><li>General Eric Shinseki </li></ul>
  20. 21. <ul><li>Accept new technologies </li></ul><ul><li>Learn them </li></ul><ul><li>Use them. </li></ul>
  21. 22. <ul><li>Your relevancy in the job market </li></ul><ul><li>is at stake </li></ul>
  22. 23. <ul><li>Philippe Gadeyne </li></ul><ul><li>Social Media from strategy to implementation </li></ul><ul><li>760-884-8081 </li></ul><ul><li>[email_address] </li></ul>

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