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Social Media and recruiting

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Social media and recruiting …

Social media and recruiting
Social media and the job search
Why you should care

Published in: Technology, Business

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  • 1. Social media and your job search Philippe Gadeyne Spinnaker Marketing Social Media from strategy to implementation Business Consulting [email_address] www.spinnakermarcom.com
  • 2. Social Media
    • I am looking for a job,
    • What is social media
    • Why should I care?
    • Philippe Gadeyne: Social Media from strategy to implementation
  • 3.
      • What is social media?
      • Social media is the leveraging of social technology to maximize exposure, create networking opportunities, job opportunities and business opportunities
  • 4.  
  • 5.
    • LinkedIN.com
    • Facebook.com
    • MySpace.com
    • Plaxo.com
    • YouTube.com
    • Meetup.com
    • Twitter.com
    • And many other less known niche networks
  • 6. Why should I care?
  • 7. 73.3% of employers use social network or social media to support their recruitment efforts
  • 8. 5% 11% My Space 14% You Tube 19% Blog 45% 42% Twitter 55% 59% Facebook 78% 95% LinkedIn 2010 2009 Platform
  • 9. Have you successfully hired a candidate through an online social network?
    • 58.1% answered yes
  • 10. Of the companies hiring in 2010
    • 92% recruited via social networks
    • 89% use LinkedIn,
    • 28% use Facebook
    • 50% use Twitter
  • 11. Rate candidate quality
    • Satisfaction on a 1 to 10 scale
    • 8.14 REFERRALS
    • 8.09 INTERNAL TRANSFERS
    • 7.34 DIRECT SOURCING
    • 6.86 SOCIAL NETWORKS
    • 6.52 CORPORATE CAREER SITE
    • 6.45 3RD PARTY RECRUITERS/ SEARCH FIRMS
    • 6.25 CAMPUS RECRUITING
    • 5.96 SEARCH ENGINE OPTIMIZATION
    • 5.89 JOB BOARDS
  • 12. Why do you use social networks
    • 77% Reach passive job seekers
    • 74% Low cost
    • 72% Source of hard to find skills and experience
    • 72% Good way to find target candidates
    • 60% Identify potential candidates before a requisition opens
  • 13. Do you review online profiles during candidate selection
    • 32% Always
    • 38% Occasionally
  • 14. What tools do you use to research candidates?
    • 76% LinkedIN
    • 67% Search engine
    • 61% Referrals
    • 44% Facebook
    • 21% Twitter
    • 10% MySpace
  • 15. What type of candidates does your company find through referral vs social networks 13% 28% C Level 27% 44% Executive/VP 43% 62% Senior Level/Director (7-10) 51% 77% Mid Level/Manager (3-6 years) 34% 76% Entry Level Social Network Referral
  • 16. In what candidate source will your company invest more this year?
    • 46% Social networks
    • 29% Corporate career sites
    • 23% SEO
    • 20% Employee referrals
  • 17. In what candidate source will your company invest less this year?
    • 38% Outside recruiters/search firms
    • 36% Job boards
    • 16% Campus recruiting
  • 18. What does that mean for you?
    • More jobs will be filled through live and online networking
    • Job Boards will become more and more irrelevant
  • 19. Employers ask me about Social Media, why?
  • 20.
    • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee )
    • 40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller )
    • 48 percent of consumers combine social media and search engines in their buying process ( GroupM )
    • 24 percent of adults have posted a review of a product they have purchased ( HubSpot )
    • 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media )
    • 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward 35 percent of small businesses utilize social media in their marketing mix ( eMarketer )
    • One out of every six minutes spent online is on a social network ( comScore )
    • 62 percent of Facebook users between 35-54 years of age have liked a brand ( eMarketer )
    • 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study )
    • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land )
    • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand ( AllFacebook )
    • 96 percent of Americans use Facebook ( Business Insider )
    • 80 percent of social media marketers are using the platforms to increase brand awareness ( eMarketer )
    • 46 million Americans check their social media profiles daily ( Edison Research )
  • 21. Jive study
    • 66% percent of executives believe that social applications for business represent a fundamental shift in how work will get done.
    • 53% percent of executives believe they must adopt Social Business or risk falling behind.
    • 57% anticipate “increased revenue or sales” as a result of implementing a Social Business strategy.
    • 77% of executives and 51 percent of millennials have downloaded at least 1 web based application for work use either on their mobile device or personal computer.
  • 22.
    • Research from The Center for Marketing Research at the UMass Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.
  • 23.
    • 71 % use Facebook
    • 59% use twitter
    • 50% use blogs
    • 33% use videos
    Inc 500 Social Media Use
  • 24. How important is Social Media for your business/marketing strategy
    • 56% Very Important
    • 30% Somewhat important
  • 25. How will you use social media and help your employer
  • 26.
    • You need to understand how companies use social media and the company you are interviewing with uses social media
  • 27.
    • Branding
    • Public Relation
    • Customer Service
    • Tech Support
    • Lead Generation
    • Communication with suppliers
    • Communication with the public
    • Internal Communication
    • Increase sales
    • Marketing Research
    • Market Intelligence
    • Competitive Intelligence
    • Recruiting
    • Advertising
  • 28.
    • Your First Answer Though
  • 29.
    • In Compliance with the employer’s
    • Social Media Policy
  • 30.
    • Social Media is Here to Stay
  • 31.
    • Research the different platforms
    • Familiarize yourself with them
    • Familiarize yourself with the niche platforms used in your industry
    • Google yourself
    • Familiarize yourself with privacy settings
    • Sanitize your profiles
    • Use them to your advantage
  • 32.
    • “ If you do not like change,
    • you will like irrelevancy even less”
    • General Eric Shinseki
  • 33.
    • Philippe Gadeyne
    • Spinnaker Marketing
    • Social Media from strategy to implementation
    • Business Consulting
    • [email_address]
    • www.spinnakermarcom.com
    • www.LinkedIn.com/In/pgadeyne