Social Media and recruiting


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Social media and recruiting
Social media and the job search
Why you should care

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Social Media and recruiting

  1. 1. Social media and your job search Philippe Gadeyne Spinnaker Marketing Social Media from strategy to implementation Business Consulting [email_address]
  2. 2. Social Media <ul><li>I am looking for a job, </li></ul><ul><li>What is social media </li></ul><ul><li>Why should I care? </li></ul><ul><li>Philippe Gadeyne: Social Media from strategy to implementation </li></ul>
  3. 3. <ul><ul><li>What is social media? </li></ul></ul><ul><ul><li>Social media is the leveraging of social technology to maximize exposure, create networking opportunities, job opportunities and business opportunities </li></ul></ul>
  4. 5. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>And many other less known niche networks </li></ul>
  5. 6. Why should I care?
  6. 7. 73.3% of employers use social network or social media to support their recruitment efforts
  7. 8. 5% 11% My Space 14% You Tube 19% Blog 45% 42% Twitter 55% 59% Facebook 78% 95% LinkedIn 2010 2009 Platform
  8. 9. Have you successfully hired a candidate through an online social network? <ul><li>58.1% answered yes </li></ul>
  9. 10. Of the companies hiring in 2010 <ul><li>92% recruited via social networks </li></ul><ul><li>89% use LinkedIn, </li></ul><ul><li>28% use Facebook </li></ul><ul><li>50% use Twitter </li></ul>
  10. 11. Rate candidate quality <ul><li>Satisfaction on a 1 to 10 scale </li></ul><ul><li>8.14 REFERRALS </li></ul><ul><li>8.09 INTERNAL TRANSFERS </li></ul><ul><li>7.34 DIRECT SOURCING </li></ul><ul><li>6.86 SOCIAL NETWORKS </li></ul><ul><li>6.52 CORPORATE CAREER SITE </li></ul><ul><li>6.45 3RD PARTY RECRUITERS/ SEARCH FIRMS </li></ul><ul><li>6.25 CAMPUS RECRUITING </li></ul><ul><li>5.96 SEARCH ENGINE OPTIMIZATION </li></ul><ul><li>5.89 JOB BOARDS </li></ul>
  11. 12. Why do you use social networks <ul><li>77% Reach passive job seekers </li></ul><ul><li>74% Low cost </li></ul><ul><li>72% Source of hard to find skills and experience </li></ul><ul><li>72% Good way to find target candidates </li></ul><ul><li>60% Identify potential candidates before a requisition opens </li></ul>
  12. 13. Do you review online profiles during candidate selection <ul><li>32% Always </li></ul><ul><li>38% Occasionally </li></ul>
  13. 14. What tools do you use to research candidates? <ul><li>76% LinkedIN </li></ul><ul><li>67% Search engine </li></ul><ul><li>61% Referrals </li></ul><ul><li>44% Facebook </li></ul><ul><li>21% Twitter </li></ul><ul><li>10% MySpace </li></ul>
  14. 15. What type of candidates does your company find through referral vs social networks 13% 28% C Level 27% 44% Executive/VP 43% 62% Senior Level/Director (7-10) 51% 77% Mid Level/Manager (3-6 years) 34% 76% Entry Level Social Network Referral
  15. 16. In what candidate source will your company invest more this year? <ul><li>46% Social networks </li></ul><ul><li>29% Corporate career sites </li></ul><ul><li>23% SEO </li></ul><ul><li>20% Employee referrals </li></ul>
  16. 17. In what candidate source will your company invest less this year? <ul><li>38% Outside recruiters/search firms </li></ul><ul><li>36% Job boards </li></ul><ul><li>16% Campus recruiting </li></ul>
  17. 18. What does that mean for you? <ul><li>More jobs will be filled through live and online networking </li></ul><ul><li>Job Boards will become more and more irrelevant </li></ul>
  18. 19. Employers ask me about Social Media, why?
  19. 20. <ul><li>5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ) </li></ul><ul><li>40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ) </li></ul><ul><li>48 percent of consumers combine social media and search engines in their buying process ( GroupM ) </li></ul><ul><li>24 percent of adults have posted a review of a product they have purchased ( HubSpot ) </li></ul><ul><li>41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ) </li></ul><ul><li>89 percent of companies note that social media will become a useful cog in their marketing mix moving forward 35 percent of small businesses utilize social media in their marketing mix ( eMarketer ) </li></ul><ul><li>One out of every six minutes spent online is on a social network ( comScore ) </li></ul><ul><li>62 percent of Facebook users between 35-54 years of age have liked a brand ( eMarketer ) </li></ul><ul><li>47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ) </li></ul><ul><li>The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ) </li></ul><ul><li>61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand ( AllFacebook ) </li></ul><ul><li>96 percent of Americans use Facebook ( Business Insider ) </li></ul><ul><li>80 percent of social media marketers are using the platforms to increase brand awareness ( eMarketer ) </li></ul><ul><li>46 million Americans check their social media profiles daily ( Edison Research ) </li></ul>
  20. 21. Jive study <ul><li>66% percent of executives believe that social applications for business represent a fundamental shift in how work will get done. </li></ul><ul><li>53% percent of executives believe they must adopt Social Business or risk falling behind. </li></ul><ul><li>57% anticipate “increased revenue or sales” as a result of implementing a Social Business strategy. </li></ul><ul><li>77% of executives and 51 percent of millennials have downloaded at least 1 web based application for work use either on their mobile device or personal computer. </li></ul>
  21. 22. <ul><li>Research from The Center for Marketing Research at the UMass Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives. </li></ul>
  22. 23. <ul><li>71 % use Facebook </li></ul><ul><li>59% use twitter </li></ul><ul><li>50% use blogs </li></ul><ul><li>33% use videos </li></ul>Inc 500 Social Media Use
  23. 24. How important is Social Media for your business/marketing strategy <ul><li>56% Very Important </li></ul><ul><li>30% Somewhat important </li></ul>
  24. 25. How will you use social media and help your employer
  25. 26. <ul><li>You need to understand how companies use social media and the company you are interviewing with uses social media </li></ul>
  26. 27. <ul><li>Branding </li></ul><ul><li>Public Relation </li></ul><ul><li>Customer Service </li></ul><ul><li>Tech Support </li></ul><ul><li>Lead Generation </li></ul><ul><li>Communication with suppliers </li></ul><ul><li>Communication with the public </li></ul><ul><li>Internal Communication </li></ul><ul><li>Increase sales </li></ul><ul><li>Marketing Research </li></ul><ul><li>Market Intelligence </li></ul><ul><li>Competitive Intelligence </li></ul><ul><li>Recruiting </li></ul><ul><li>Advertising </li></ul>
  27. 28. <ul><li>Your First Answer Though </li></ul>
  28. 29. <ul><li>In Compliance with the employer’s </li></ul><ul><li>Social Media Policy </li></ul>
  29. 30. <ul><li>Social Media is Here to Stay </li></ul>
  30. 31. <ul><li>Research the different platforms </li></ul><ul><li>Familiarize yourself with them </li></ul><ul><li>Familiarize yourself with the niche platforms used in your industry </li></ul><ul><li>Google yourself </li></ul><ul><li>Familiarize yourself with privacy settings </li></ul><ul><li>Sanitize your profiles </li></ul><ul><li>Use them to your advantage </li></ul>
  31. 32. <ul><li>“ If you do not like change, </li></ul><ul><li>you will like irrelevancy even less” </li></ul><ul><li>General Eric Shinseki </li></ul>
  32. 33. <ul><li>Philippe Gadeyne </li></ul><ul><li>Spinnaker Marketing </li></ul><ul><li>Social Media from strategy to implementation </li></ul><ul><li>Business Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>