Back to (Offline) Basics: The Supremacy of the Restroom Newsletter
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Back to (Offline) Basics: The Supremacy of the Restroom Newsletter

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Learn how to create an inexpensive, fun and effective offline marketing tool -- the bathroom stall newsletter. Presented at GaCOMO12 by Maureen Puffer-Rothenberg.

Learn how to create an inexpensive, fun and effective offline marketing tool -- the bathroom stall newsletter. Presented at GaCOMO12 by Maureen Puffer-Rothenberg.

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  • I was especially happy to point out in this one that the images on the blue fabric are skulls celebrating the deeds of a successful headhunter.

Back to (Offline) Basics: The Supremacy of the Restroom Newsletter Presentation Transcript

  • 1. We Facebook, we tweet, we blogourselves into a stupor . . . Yet sometimeswe feel our patrons aren’t drawn to ourblogs and tweets. We have so much wewant to tell them, but How, oh How, mightwe capture their attention?
  • 2. Well. At some point, nearly every library patron, nomatter who he or she may be, will have to pee . . .
  • 3. So Odum Library began posting a newsletter, theOdum Commodum, in every one of our 65 bathroomstalls, and above every urinal, We post 2 issues abouttwice each month.
  • 4. Following FSU’s example, we ran a contest to let studentsname the newsletter. We received 375 entries, anunprecedented response! Why did this never occur to usbefore, combining a money prize with scatological humor?
  • 5. We find it’s better to feature a collection, rather thanindividual titles (which might be immediately checkedout).
  • 6. tinyurl.com/OdumChat tinyurl. com/OdumBugsIt’s a good idea to use custom URLs in the newsletter (they’re tinyurl.com/OdumAbeeasy to make at tinyurl.com). That way students can rememberthem, or easily plug them into their cell phones andPDAs, without having to remember or text a long URL.
  • 7. We had a couple complaints about people using theirphones in the restrooms . . . They were taking pictures ofQR codes. Maybe the QR codes aren’t such a good ideafor the bathroom stalls . . .
  • 8. If there’s a lot of information about an event, it’s betterto use just the bare bones in the newsletter, so peoplecan read it quickly, and direct them elsewhere for moreextensive information . . .
  • 9. Like this 
  • 10. $14.79$22.30
  • 11. I like to use crrrrrazy typefaces, but I also have to editmyself and think about readability.
  • 12. We didn’t see an increase in graffiti because of theCommodum (we don’t get a lot of graffiti anyhow), butwe do have a problem in the men’s rooms with guystearing them off the wall.
  • 13. What is it with the guys in the restroom stalls? Why dothey tear down the Commodum? I’ve never been inthere myself of course, but a colleague tells me theguys are transformed in there into Hulk-like creaturesand they can’t help tearing stuff up.
  • 14. Maureen Puffer-RothenbergAuthority Control & Description of AVResourcesOdum Library, Valdosta StateUniversityValdosta GA 31698mpuffer@valdosta.edu --with the support of theValdosta State University Office of Faculty Scholarship