Final presentation- Glenda Cecil
Upcoming SlideShare
Loading in...5

Final presentation- Glenda Cecil



Final Presentation on Organizational Communication

Final Presentation on Organizational Communication



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Final presentation- Glenda Cecil Final presentation- Glenda Cecil Presentation Transcript

  • Organizational Communication A Research Study on Organizational Change By: Glenda Cecil
  • Organizational Change • Globalization just one factor among many, necessitating organizational change • IBM reveals 60 percent rate of organizational change failure (Hunt, 2008) • Thesis- Communication channels and organizational culture Retrieved from
  • Motive and Past Research • Research on the topic of organizational change is lacking (Lewis, 1999) • Past research has established the following: • Lewis (1999), informal channels are more often used • Torppa and Smith (2001), positive outlook yields receptiveness to change • Jian (2007), there are unintended consequences of change Retrieved from
  • Variables • Variables include: • Organizational Culture • Employee Perceptions • Communication Channels Retrieved from 133192/Perceptions-Rule Retrieved from
  • Theory • Pacanowsky and O’Donnell-Trujillo’s Organizational Culture Theory • Culture not equal to race or ethnicity in this context • However, employee attitudes, actions, and customs of the organization • Provides a method of interpretation
  • Research Questions • RQ1: Is successful change implementation dependent upon organizational culture moral and employee perceptions of change benefits and disadvantages • RQ2: Do the behaviors of employees influence other employee’s support level of organizational change • RQ3: Are employee’s perceptions of change implementation contingent upon the channels used to impart change messages
  • Participants & Method • 20 teachers and teacher’s aides from a large school corporation in the Midwest • Ages- 19 to 54 years • Female- 18 (90%) • Male- 2 (10%) • Tenure- 2 months to 14 years _________________________________________________________ • Questionnaires self-administered via email • 20 distributed, 12 (60%) completed and returned
  • Measures • Questions measurable against 5-point Likert scale • 1 being strongly disagree, 5 being strongly agree • Scales used, • Organizational Culture- Cooke & Lafferty’s (1989) Organizational Culture Inventory (OCI) Scale • Influence- Armenakis et al. (2007) Organizational Change Recipients’ Belief Scale (OCRBS) • Communication Channels- W. Downs and Hazen (1977) Communication Satisfaction Questionnaire (CSQ) Retrieved from from
  • Data Analysis • Questionnaires returned to assess variables Organizational Culture Influence Communication Channels Retrieved from Retrieved from -management/real-estatenews/news/property-management-howsocial-media-opens-communicationchannels-for-real-estate-investorslandlords
  • Results Research Question 1- likely confirmed Research Question 2- likely confirmed Research Question 3- likely confirmed
  • Limitations • Small sample size Retrieved from • Use of a subgroup Retrieved from
  • Conclusion It could… be up to you Retrieved from
  • References Hunt, L. H. (2008). IBM Global Study: Majority of Organizational Change Projects Fail. Retrieved from http://www Jian, G. (2007). Unpacking unintended consequences in planned organizational change: A process model. Management Communication Quarterly, 21(1), 5-28. doi: 10.1177/0893318907301986 Lewis, L. K. (1999). Disseminating information and soliciting input during planned organizational change: Implementers' targets, sources, and channels for communicating. Management Communication Quarterly : McQ, 13(1), 43-75. doi: 10.1177/0893318999131002 Torppa, C. B., & Smith, K. L. (2011). Organizational change management: A test of the effectiveness of a communication plan. Communication Research Reports, 28(1), 62-73. doi: 10.1080/08824096.2011.541364 Armenakis, A., Bernerth, J. B., Pitts, J. P., & Walker, H. J. (2007). Organizational change recipients’ beliefs scale: Development of an instrument. Journal of Applied Behavioral Science, 43, 481–505. doi: 10.1177/0021886307303654 Cooke, R. A., Szumal, J. L. (1993). Measuring normative beliefs and shared behavioral expectations in organizations: The reliability and validity of the organizational culture inventory. Psychological Reports, 72, Issue, pp. 1299-1330. doi: 10.2466/pr0.1993.72.3c.1299 Downs, C. W., & Hazen, M. D. (1977). A factor analytic study of communication satisfaction. Journal Of Business Communication, 14(3), 63-73. Retrieved from