UNIVERSITY OF PHOENIXWEBSITE: WWW.PHOENIX.EDU
UNIVERSITY OF PHOENIXWEBSITE: WWW.PHOENIX.EDU
UNIVERSITY OF PHOENIXWEBSITE: WWW.PHOENIX.EDU
UNIVERSITY OF PHOENIXWEBSITE REVIEW Simple and clean Very “corporate” and serious look Offer information about programs...
UNIVERSITY OF PHOENIX (#1)TMZ
UNIVERSITY OF PHOENIX (#1)LANDING PAGE 1
UNIVERSITY OF PHOENIXUSA TODAY
UNIVERSITY OF PHOENIX (#2)USA TODAY
UNIVERSITY OF PHOENIX (#2)LANDING PAGE 2
UNIVERSITY OF PHOENIXCOMMENTS FOR ADS #1 & #2   The style of ad is a simple banner located usually on the middle of a    ...
UNIVERSITY OF PHOENIX (#3)GQ
UNIVERSITY OF PHOENIX (#3)DETAILS
UNIVERSITY OF PHOENIXDETAILS
UNIVERSITY OF PHOENIX (#3)LANDING PAGE 3
UNIVERSITY OF PHOENIXCOMMENTS FOR AD #3   The style of ad is a simple banner located usually on the middle of a news    p...
UNIVERSITY OF PHOENIX
DEGREE VERSIONAS FOUND ON TMZ AND USA TODAY
DEGREE VERSIONLANDING PAGE
DEGREE VERSION:   Website and landing page are very similar.       Only difference is layout and presence on Faculty and...
University of Phoenix - Student Project
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University of Phoenix - Student Project

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This is an analysis of the digital media strategy applied by University of Phoenix during Q4 of 2010.
The purpose of this project is purely academic.

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University of Phoenix - Student Project

  1. 1. UNIVERSITY OF PHOENIXWEBSITE: WWW.PHOENIX.EDU
  2. 2. UNIVERSITY OF PHOENIXWEBSITE: WWW.PHOENIX.EDU
  3. 3. UNIVERSITY OF PHOENIXWEBSITE: WWW.PHOENIX.EDU
  4. 4. UNIVERSITY OF PHOENIXWEBSITE REVIEW Simple and clean Very “corporate” and serious look Offer information about programs, faculty and academic systems. Testimonials are the focus point of the home page. Tuition fees and finance info are also highlighted. Target:  Potential students in a 25 – 45 yrs old age group  Household Income 45K+
  5. 5. UNIVERSITY OF PHOENIX (#1)TMZ
  6. 6. UNIVERSITY OF PHOENIX (#1)LANDING PAGE 1
  7. 7. UNIVERSITY OF PHOENIXUSA TODAY
  8. 8. UNIVERSITY OF PHOENIX (#2)USA TODAY
  9. 9. UNIVERSITY OF PHOENIX (#2)LANDING PAGE 2
  10. 10. UNIVERSITY OF PHOENIXCOMMENTS FOR ADS #1 & #2 The style of ad is a simple banner located usually on the middle of a news page. Simple animation style Very clear and simple design using the colors of the brand. Informative purposes with a call to action “Start today” The type of publisher can be categorized as news & lifestyle with a wide target that captures:  Adults between the ages of 18 to 45 with a household income of 35K+  This is basically everyone who graduated high school  The type of publisher is not necessary attractive to an “educated audience”, although they might have readers with Bachelors degrees. The landing page is clear and simple offering more information about the programs and details about the teaching style and educational opportunities at the University.  Chat now  Learn more
  11. 11. UNIVERSITY OF PHOENIX (#3)GQ
  12. 12. UNIVERSITY OF PHOENIX (#3)DETAILS
  13. 13. UNIVERSITY OF PHOENIXDETAILS
  14. 14. UNIVERSITY OF PHOENIX (#3)LANDING PAGE 3
  15. 15. UNIVERSITY OF PHOENIXCOMMENTS FOR AD #3 The style of ad is a simple banner located usually on the middle of a news page. Simple animation style. Use of the brand colors although the type seems more refined. Mention of two specific publishers “ The New Yorker” and “Vanity Fair:  Partnership  The ad can be found just in the online sites of the Conde Nast publications Awareness and Call to action “Get involved” The type of publisher can be categorized as fashion & entertainment with a wide target that captures:  Adults between the ages of 25 to 45 with a household income of 65K+  With a Bachelor degree and currently working.  This is not for people looking for an academic program, this is for adults who want to discuss certain national problems, like education. The landing page is not University of Phoenix, is the publisher’s Vanity Fair. (Is this a Conde Nast effort using University of Phoenix as a partner or the other way around)  Simple and stylish  Offers a daily question that encourages public discussion
  16. 16. UNIVERSITY OF PHOENIX
  17. 17. DEGREE VERSIONAS FOUND ON TMZ AND USA TODAY
  18. 18. DEGREE VERSIONLANDING PAGE
  19. 19. DEGREE VERSION: Website and landing page are very similar.  Only difference is layout and presence on Faculty and School news. The ad looks somehow cheap and cluttered.  Sometimes it can pass as an old style banner normally used by spam and online scams.  The official website has a very clean look that we can associate with a young, up to date institution.  The landing page is something in between website and banner:  Is not interactive, looks boring.  Gives information step by step. They don’t display all the information as they do on the website. The process ad – landing page is fluid and it makes sense  Some who is interested in the UP and wants to find out about the University (and their identity) will Google it and the search results will direct them to the official website  The ones that find the online ad attractive, might be because of the program offerings and the landing page provides information just about that.
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