Corporate Communications Strategy 2012
The Problem• The gaming industry and gamers think thatCurse, Inc. is just the website Curse.com• Curse, Inc. is a corporat...
The Objective• Educate the gaming industry and gamers aboutCurse, Inc.• Establish Curse, Inc. as a corporate andrespected ...
The Strategy• Reach out to press industry influencers andeducate them about Curse, Inc.• Use Curse.com Facebook and Twitte...
Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://onforb.es/Mr5oCV
Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://bit.ly/X70vpo
Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://bit.ly/13AQ0Ph
FacebookAudienceCurse Gaming Communityhttp://on.fb.me/118shX3
TwitterAudienceCurse Gaming Communityhttp://bit.ly/WXxFYA
Websitehttp://www.curse.comAudienceCurse Gaming Community
The Results• Obtained media buys and partnerships withindustry leading company such as EA, SonyOnline Entertainment, NC So...
Curse communications strategy   2012
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Transcript of "Curse communications strategy 2012"

  1. 1. Corporate Communications Strategy 2012
  2. 2. The Problem• The gaming industry and gamers think thatCurse, Inc. is just the website Curse.com• Curse, Inc. is a corporate entity that owns morethan 64 gaming websites
  3. 3. The Objective• Educate the gaming industry and gamers aboutCurse, Inc.• Establish Curse, Inc. as a corporate andrespected media company that is reliable andattractive to industry partners.
  4. 4. The Strategy• Reach out to press industry influencers andeducate them about Curse, Inc.• Use Curse.com Facebook and Twitter pages asa hub that directs to content published in any ofthe other Curse sites• Show other websites owned by Curse, Inc. inCurse.com.
  5. 5. Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://onforb.es/Mr5oCV
  6. 6. Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://bit.ly/X70vpo
  7. 7. Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://bit.ly/13AQ0Ph
  8. 8. FacebookAudienceCurse Gaming Communityhttp://on.fb.me/118shX3
  9. 9. TwitterAudienceCurse Gaming Communityhttp://bit.ly/WXxFYA
  10. 10. Websitehttp://www.curse.comAudienceCurse Gaming Community
  11. 11. The Results• Obtained media buys and partnerships withindustry leading company such as EA, SonyOnline Entertainment, NC Soft, Logitech, Inteland Alienware.

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