Curse communications strategy 2012

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Curse communications strategy 2012

  1. 1. Corporate Communications Strategy 2012
  2. 2. The Problem• The gaming industry and gamers think thatCurse, Inc. is just the website Curse.com• Curse, Inc. is a corporate entity that owns morethan 64 gaming websites
  3. 3. The Objective• Educate the gaming industry and gamers aboutCurse, Inc.• Establish Curse, Inc. as a corporate andrespected media company that is reliable andattractive to industry partners.
  4. 4. The Strategy• Reach out to press industry influencers andeducate them about Curse, Inc.• Use Curse.com Facebook and Twitter pages asa hub that directs to content published in any ofthe other Curse sites• Show other websites owned by Curse, Inc. inCurse.com.
  5. 5. Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://onforb.es/Mr5oCV
  6. 6. Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://bit.ly/X70vpo
  7. 7. Press CoverageAudienceMembers of the gaming industry andpotential partnershttp://bit.ly/13AQ0Ph
  8. 8. FacebookAudienceCurse Gaming Communityhttp://on.fb.me/118shX3
  9. 9. TwitterAudienceCurse Gaming Communityhttp://bit.ly/WXxFYA
  10. 10. Websitehttp://www.curse.comAudienceCurse Gaming Community
  11. 11. The Results• Obtained media buys and partnerships withindustry leading company such as EA, SonyOnline Entertainment, NC Soft, Logitech, Inteland Alienware.

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