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Design
at the
Edges
Design for Developing Countries
Design for the Poorest
Lessons Learned
Reference
Points
Superficial Differences
Society is Organised Differently
guuleed / Flickr
Life’s Practicalities are Different
The Reboot / Flickr
Difference: We Get It
johnjoh / Flickr
‘Developing’ Varies
Literacy
raymondjune / Flickr
Mobiles
andresnilsson1976 / Flickr
Grid Electricity
Lesson
‘Developing’ Varies
14
Improvisation
fbester / Flickr
Uneven Infrastructure
maisha_elonai / Flickr
Access Happens
kiwanja / Flickr
Charging Happens
Fenix
Turning into Business
dharma_for_one / Flickr
Improvisation Mindset
Resource Driven Design
yum9me / Flickr
SMS, Ubiquitous Platform
rickroxburgh.com
Enterprise-Grade SMS
EU Humanitarian Aid & Civil Protection / Flickr
Front-line Field Staff
World Bank / Flickr
Maternal Health
Internews / Flickr
Community Radio Stations
capcase / Flickr
The Swiss Army Knife
Quality Education for $5
Bridge International Academies
Standardisation & Data
Poor Infrastructure
Bridge International Academies
$50 Android Devices
Bridge International Acadmies
$80 Refurbished e-Readers
Lesson
Allow for Improvisation
33
Lesson
Assess Resources
34
Communities
ne / Flickr
Literacy Rates Often Low
dharmasphere / Flickr
Technological Literacy
wink / Flickr
Proximate Literacy
otama / Flickr
ATMs
EU Humanitarian Aid & Civil Protection / Flickr
Reuniting Refugees
Refugees United
Extended Communities
Refugees United
Many People, One Device
One Account, Many People
Lesson
Distributed Capabilities
44
Lesson
Personal is Shared
45
Meaning
Artii / Flickr
Low Literacy = High Literality
Ringtone Icon
swamibu / Flickr
China
m4roon3d / Flickr
India
zz77 / Flickr
Ethiopia
onecle / Flickr
Thailand
Motorola
Learned Metaphors
amrefrance / Flickr
Giving Instructions
Daktari Diagnostics
Literate, Low Education
Lesson
Abstraction Doesn’t Work
57
Lesson
Representation Matters
58
Navigation
Amazon
Navigation is Learned
bluekdesign / Flickr
Models are Hard
Free Photo Fun / Flickr
‘Spatial’ Design Works Better
The Reboot / Flickr
Mobiles Make this Difficult
Motorola
Shallow Navigation, Spatial Design
Lesson
Keep Navigation Shallow
65
Lesson
Spatialise the Design
66
Lesson
Touch is Wonderful
67
Change
swankalot / Flickr
Developed Markets Are Slow
Change is Normal
andrewcurrie / Flickr
Electronic Payments
oddwick / Flickr
Internet Access
meemoo / Flickr
Micro-business Bookkeeping
japsden / Flickr
QR Codes
Lesson
People Will Try Things
75
Lesson
Change is OK
76
Design
at the
Edges
Design is the Same
Different Pragmatics
Future Consumers
Thanks!
Gabriel White
@smallsurfaces
gabriel@smallsurfaces.com
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Design at the Edges - UX Design for Developing Countries

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Imagine spending one month’s income on your next mobile phone. Or having to courier it to another town to recharge the battery. Or not being able to read what is written on its screen. These are everyday realities for people living in poor, developing countries. But mobile usage is exploding throughout the developing world. How should you think differently about design in this context? What does it mean to create appropriate design?

This presentation will explore the challenges and approaches to designing for mobile in developing countries, and will use case studies to help bring these insights to life:

- Bridge International Academies is building hundreds of schools throughout the slums of Kenya that cost $5 per month to attend, and wanted to use technology help the schools run better. But how do you design a complete enterprise management system to run on a $50 phone?

- Refugees United uses mobile technology to help bring together families separated by war and natural disasters. But how do you design a mobile online networking platform for people who have only occasional access to a shared mobile phone?

- Motorola wanted to create a phone for poor illiterate people. How do design a handset user interface so that people who cannot read are able to use it?

Published in: Design, Education, Technology
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Notes
  • Gabriel White: I agree. Humans are similiar. They just have different focus/need at different stages of development. I wasn't referring to motivation. Instead, if we believe the medium is the message, then our (big co) message/channel is mostly wrong when it comes to developing countries. I don't see it as superficial differences. Btw, nice presentation and I'm not hoping start anything other than having a simple discussion. Thanks for sharing slides.

    Jeff Stevens: I wasn't thinking about audio but perhaps this missing bit could the difference. Cheers.
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  • @jasenc The needs are often very much the same in most societies - people have practical needs and aspirational needs. Poor people are still consumers in the same way people in developed countries are, it's just that consumption is focused on different things. Long story short: never think of people living in developing countries as focused only on practical survival, and design is working within a different set of constraints / opportunities.
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  • There will be audio available at www.uxaustralia.com some time in the coming weeks.
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  • @jasenc I think you're hitting on the basic limitation of SlideShare. Based on the author's comments, I think what you're wanting to see was in the content of his speech, which the slides was used to reinforce.
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  • well done. great job but quite depressing in some areas. But thatwas necessary !
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Transcript of "Design at the Edges - UX Design for Developing Countries"

  1. 1. Design at the Edges
  2. 2. Design for Developing Countries
  3. 3. Design for the Poorest
  4. 4. Lessons Learned
  5. 5. Reference Points
  6. 6. Superficial Differences
  7. 7. Society is Organised Differently
  8. 8. guuleed / Flickr Life’s Practicalities are Different
  9. 9. The Reboot / Flickr Difference: We Get It
  10. 10. johnjoh / Flickr ‘Developing’ Varies
  11. 11. Literacy
  12. 12. raymondjune / Flickr Mobiles
  13. 13. andresnilsson1976 / Flickr Grid Electricity
  14. 14. Lesson ‘Developing’ Varies 14
  15. 15. Improvisation
  16. 16. fbester / Flickr Uneven Infrastructure
  17. 17. maisha_elonai / Flickr Access Happens
  18. 18. kiwanja / Flickr Charging Happens
  19. 19. Fenix Turning into Business
  20. 20. dharma_for_one / Flickr Improvisation Mindset
  21. 21. Resource Driven Design
  22. 22. yum9me / Flickr SMS, Ubiquitous Platform
  23. 23. rickroxburgh.com Enterprise-Grade SMS
  24. 24. EU Humanitarian Aid & Civil Protection / Flickr Front-line Field Staff
  25. 25. World Bank / Flickr Maternal Health
  26. 26. Internews / Flickr Community Radio Stations
  27. 27. capcase / Flickr The Swiss Army Knife
  28. 28. Quality Education for $5
  29. 29. Bridge International Academies Standardisation & Data
  30. 30. Poor Infrastructure
  31. 31. Bridge International Academies $50 Android Devices
  32. 32. Bridge International Acadmies $80 Refurbished e-Readers
  33. 33. Lesson Allow for Improvisation 33
  34. 34. Lesson Assess Resources 34
  35. 35. Communities
  36. 36. ne / Flickr Literacy Rates Often Low
  37. 37. dharmasphere / Flickr Technological Literacy
  38. 38. wink / Flickr Proximate Literacy
  39. 39. otama / Flickr ATMs
  40. 40. EU Humanitarian Aid & Civil Protection / Flickr Reuniting Refugees
  41. 41. Refugees United Extended Communities
  42. 42. Refugees United Many People, One Device
  43. 43. One Account, Many People
  44. 44. Lesson Distributed Capabilities 44
  45. 45. Lesson Personal is Shared 45
  46. 46. Meaning
  47. 47. Artii / Flickr Low Literacy = High Literality
  48. 48. Ringtone Icon
  49. 49. swamibu / Flickr China
  50. 50. m4roon3d / Flickr India
  51. 51. zz77 / Flickr Ethiopia
  52. 52. onecle / Flickr Thailand
  53. 53. Motorola Learned Metaphors
  54. 54. amrefrance / Flickr Giving Instructions
  55. 55. Daktari Diagnostics Literate, Low Education
  56. 56. Lesson Abstraction Doesn’t Work 57
  57. 57. Lesson Representation Matters 58
  58. 58. Navigation
  59. 59. Amazon Navigation is Learned
  60. 60. bluekdesign / Flickr Models are Hard
  61. 61. Free Photo Fun / Flickr ‘Spatial’ Design Works Better
  62. 62. The Reboot / Flickr Mobiles Make this Difficult
  63. 63. Motorola Shallow Navigation, Spatial Design
  64. 64. Lesson Keep Navigation Shallow 65
  65. 65. Lesson Spatialise the Design 66
  66. 66. Lesson Touch is Wonderful 67
  67. 67. Change
  68. 68. swankalot / Flickr Developed Markets Are Slow
  69. 69. Change is Normal
  70. 70. andrewcurrie / Flickr Electronic Payments
  71. 71. oddwick / Flickr Internet Access
  72. 72. meemoo / Flickr Micro-business Bookkeeping
  73. 73. japsden / Flickr QR Codes
  74. 74. Lesson People Will Try Things 75
  75. 75. Lesson Change is OK 76
  76. 76. Design at the Edges
  77. 77. Design is the Same
  78. 78. Different Pragmatics
  79. 79. Future Consumers
  80. 80. Thanks! Gabriel White @smallsurfaces gabriel@smallsurfaces.com

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