author: Gabriel Rondon BPMN model for the first phase of a product development example. Good benchmarking to deploy an innovation department .

1. 1 Concept Ideation
1. Macro Process
2. Subprocess definition
3. Comment on the change about AS-IS to SHOULD-BE
Contact: grondon@gmail.com (author)
A SHOULD BE MODEL

2. IDEATOR
Pages: X
Sub-Processes: X
Macro Activities: X
Total of Activities: X
Framework: 1. Concept Ideation
Model: SHOULD-BE
Notation: BPMN
Reference: April, 2014
Area: Digital/Editorial
Division: Growth Market
Unit: Brazil
Contact name: Gabriel Rondon
E-mail: grondon@gmail.com
ACTIVITY
X043
RESPONS ABLE
1
ACTIVITYI DOR
SUBPROCESS- NUMBER
Start
Describe and
document initial
product/idea
COLLECT
CUSTOMER
FEEDBACK
VERIFYPUBLIC
OPPORTUNITIES
SPONTANEOUS
IDEAS
EMPLOYEE
MARKET
DETECTION
MKT. INTELLIGENCE
PUBLIC AREA
FRONT-END/SALES
Inputs:
- Applied
queries on
events/email
Inputs:
- Perceptions
Inputs:
- Competition
research
- General
researchs
Outputs:
- Documented
Feedback
Outputs:
- Opportunities
detected
Inputs:
- Trend Reports
(horizon report)
- Bidding
documents
- Decrees
Outputs:
Idea generated
Outputs:
- Results from
research
documented
- New ideas and
trends identified
DOCUMENTED
IDEAS!
Inputs:
- Ideas
- Opportunities
- Results from
research
- Feedback
Outputs:
- Registered
ideas and
created ID
COMMITTEE
Inputs:
- Bankof Ideas
 001 – IDEA REGISTRATION
 STRATEGIC PLAN
 PEDAGOGICALPLAN
Approved
NO
Givefeedback in
the Idea ID
Inputs:
- Decision: not
approved
Output:
- Decision
Output:
- Document
updated with
feedback and
the explanation
- Ideator
communicated
Refine/product/idea
Inputs:
- Idea document
updated
containing the
explanationand
orientationof
refinement
Output::
- Product/idea
refined
considering the
previous
feedback
YES
Concept & Proposal:
Proposition Planning
1.1.1
1.1.2
1.1.3
1.1.4
1.1.5
Obtain approvalfor
further
development of
concept
Create initialvalue
proposition
1.1.6
Outputs:
- Idea Registration
Form completed and
readto submit to
the Committee
1
1.2.1
1.2.2
1.2.3
Inputs:
- Idea Registration
Form completed
Actors
TBD
Correlated Documents
Systems and Tools
COMPANY NAME

3. Framework: 1. Concept Ideation
Model: SHOULD-BE
Notation: BPMN
Reference: April, 2014
Area: Digital/Editorial
Division: Growth Market
Unit: Brazil
Contact name: Gabriel Rondon
E-mail: grondon@gmail.com
ACTIVITY
X043
RESPONS ABLE
1
ACTIVITYI DOR
SUBPROCESS- NUMBER
Start
Definethetitle
(item 1 ofProject
Plan)
Inputs:
- Project plan
template
Output:
- Title purposed
- Feed theIdea
Log
Write thefirst
justification and
objectives ofthe
futureproject
Inputs:
- Project plan
template
Output:
- Justification
written
- Objectives of
the future
project defined
- Feed theidea
Log
Stop
Develop draftof the
high-level scope
Defineproposed
sponsor and the
futureteam project
Definesupport
areas and
stakeholders
1
1.1.6.1 1.1.6.2
1.1.6.3
1.1.6.4
1.1.6.5
001 – IdeaRegistration
(updated)
001 – IdeaRegistration
(updated)
- IdeaLog
(updated)
Actors
TBD
Correlated Documents
Systems and Tools
COMPANY NAME

4. REVIEWER’s COMMENTS
 Consider our AS-IS model (the way we work at the moment) this is almost a non-existent phase. It’s not clear how we collect ideas and opportunities and how
we register then. This should-be model propose the registration of a new opportunity.
 This SHOULD-BE model also contain a filter step in which the registered ideas will be analysed in terms of alignment with the strategic plan.
 The documents were all developed already and its ready for implementation
 Next steps: assign responsibilities for each tasks