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Merchants of cool (1)
 

Merchants of cool (1)

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    Merchants of cool (1) Merchants of cool (1) Presentation Transcript

    • Gabriel IriasDiana JangMERCHANTS OF COOL April 15th, 2013
    • Ralph Laurenhttp://parabuenosaires.com/wp-content/uploads/2012/04/lauren1.jpg
    • http://1.bp.blogspot.com/-aXR9XH4mDPA/TpOU7b1JRfI/AAAAAAAAADw/PhpcWg4HOqI/s1600/polo-ralph-lauren-012.jpg
    • http://cdn1.cdnme.se/cdn/8-2/83400/images/2008/rl7_17291118.jpg
    • http://3.bp.blogspot.com/_Z0gchp8jsp8/S6LWIit8lJI/AAAAAAAAAWo/X_CGLdlsqjE/s400/ralphlauren1.jpg
    • http://art8amby.files.wordpress.com/2011/03/ralph-lauren-black-label-ss-2011-nacho-figueras.jpg
    • Ralph Lauren No slogan Professional-looking Elegant Dressed formally Varies from all ages Mood: serious
    • Abercrombie & Fitchhttp://i8.glitter-graphics.org/pub/478/478158kyptl69s5w.jpg
    • http://www.styleite.com/wp-content/uploads/2010/06/fashionnews-abercrombie-and-fitch.jpg
    • http://hiimmichi.files.wordpress.com/2012/10/abercrom1.jpg
    • http://1.bp.blogspot.com/-MouTrqCM4Ug/Teth6sP9-0I/AAAAAAAAAtU/v55Zs0He358/s1600/Abercrombie.jpg
    • Abercrombie & Fitch Slogan: “Casual Luxury” Models are young and use sexual image Male models are usually without shirts Colors that are used are mostly black and white Mood: sexy Basically, sex sells.
    • Our Opinions on the tactics andtechniques of the marketing media It has gone too far. Teenagers are being exposed more and more to sexuality and violence. This causes the teens to believe that in order to be cool they have to be like the medias that are shown.