Cloud Camp Milan Stories from the Trenches September, 2009 Josh Fraser, VP Business Development RightScale, Inc. [email_address]

September, 2009

Josh Fraser, VP Business Development

RightScale, Inc.

[email_address]

Automation, portability, control. The leader in cloud computing management Managing cloud deployments for more than 2 years Nearly 600,000 servers launched

The leader in cloud computing management

Managing cloud deployments for more than 2 years

Nearly 600,000 servers launched

Hi Marcello!

Why Cloud?

Classic IT problem Infrastructure Cost $ time Large Capital Expenditure You just lost customers Predicted Demand Traditional Hardware Actual Demand

Solution: managed cloud Infrastructure Cost $ time On Demand Provisioning Predicted Demand Actual Demand Automated Scaling

Why Cloud Management?   Manage complexity   Automate systems  Fast onramp  Deployment expertise  Cloud portability

  Manage complexity

  Automate systems

 Fast onramp

 Deployment expertise

 Cloud portability

A “BluePrint” for Systems Management Human Capital time Initial Dev & Configuration Updates RightScale Traditional Approach

Use Cases

CENTER FOR BIOMEDICAL INFORMATICS Situation Overview Exploring novel methods to promote individualized healthcare Dealing with a diverse set of projects and very large datasets Major challenge Reduce the amount of time spent managing computing technology Result Harvard cloud computing administration less than 20% of full-time administrator

CENTER FOR BIOMEDICAL INFORMATICS

Situation Overview

Exploring novel methods to promote individualized healthcare

Dealing with a diverse set of projects and very large datasets

Major challenge

Reduce the amount of time spent managing computing technology

Result

Harvard cloud computing administration less than 20% of full-time administrator

Situation Overview Selected to be featured on the TV show “60 Minutes” Had less than 30 days notice before segment would air Major challenge Cost-effectively handling the expected surge in traffic to capitalize on the one-time exposure Get up and running quickly Result Each page request was satisfied during airing Paid less than $1,000 for server time

Situation Overview

Selected to be featured on the TV show “60 Minutes”

Had less than 30 days notice before segment would air

Major challenge

Cost-effectively handling the expected surge in traffic to capitalize on the one-time exposure

Get up and running quickly

Result

Each page request was satisfied during airing

Paid less than $1,000 for server time

Situation Overview Provides API management and government to large enterprises Major challenge Needed a repeatable process to deploy customers on the cloud Has strict QOS guidelines around provisioning Result Customer deployment time savings of 85%

Situation Overview

Provides API management and government to large enterprises

Major challenge

Needed a repeatable process to deploy customers on the cloud

Has strict QOS guidelines around provisioning

Result

Customer deployment time savings of 85%

Business analytics for APIs and policy enforcement for SOA solutions Need: accelerated time-to-market & enterprise-level QOS Sonoa Systems

Business analytics for APIs and policy enforcement for SOA solutions

Need: accelerated time-to-market & enterprise-level QOS

in 3.5 days 50 to 3500 servers Animoto on Facebook

Auto Scaling – a two-part equation “ Auto Launching” + Launch or terminate based on pre-set metric “ Auto Configuration” Server becomes productive member of deployment cluster

“ Auto Launching” +

Launch or terminate based on pre-set metric

“ Auto Configuration”

Server becomes productive member of deployment cluster

"Unfortunately, cloud has become a technical sell rather than a business and operational discussion, which is where the value really lies," - Rob Steggles, European marketing director at NTT Europe Online Cloud Economics

"Unfortunately, cloud has become a technical sell rather than a business and operational discussion, which is where the value really lies,"

- Rob Steggles, European marketing director at NTT Europe Online

Cost of a basic server = 10¢ per hour Cost of 1 server for 1 day = $2.40 Cost of a simple 8 server deployment for a day of QA testing = $19.20 Cloud Economics: Infrastructure and associated costs

Cost of a basic server = 10¢ per hour

Cost of 1 server for 1 day = $2.40

Cost of a simple 8 server deployment for a day of QA testing = $19.20

Cloud Economics: Business Process -‘agile deployment’ Disposable computers … always roll forward Impact: design for failure ... Automate Deploy faster, better, and cheaper than your competitors single server performance num servers START HERE! when it matters

Disposable computers … always roll forward

Impact: design for failure ... Automate

Deploy faster, better, and cheaper than your competitors

Business Process In-house Grid Cost = $$$$ Time = 12 weeks AWS + RightScale Cost = $6.40 Time = 20 minutes Bioinformatics sequence information 64-machine cluster

In-house Grid

Cost = $$$$

Time = 12 weeks

AWS + RightScale

Cost = $6.40

Time = 20 minutes

Bioinformatics sequence information

64-machine cluster

Thank You cloud@ rightscale .com Free Developer Accounts at: www.rightscale.com