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Cloud Camp Milan 2K9 WhereIsNow.com: Starting-up a Web Business on the Cloud
 

Cloud Camp Milan 2K9 WhereIsNow.com: Starting-up a Web Business on the Cloud

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    Cloud Camp Milan 2K9 WhereIsNow.com: Starting-up a Web Business on the Cloud Cloud Camp Milan 2K9 WhereIsNow.com: Starting-up a Web Business on the Cloud Presentation Transcript

    • You want it, you search it... got it! Starting-up a web business A tale of stepping to Cloud Computing
    • Initial considerations Idea to provide self updating information documents, contacts, urls, bookmarks Solution an internet service which always returns the address where you can find the latest version of a given info. API (WSDL) available to create new applications Architecture Need to avoid “success disaster”-“slashdotting” and other great news
    • http://www.whereisnow.com Need to scale out 90%read – 10%write Horizontal scale out
    • The team: different feelings Sys admins love Hardware Time & Money: problems for every founder
    • Why we moved to the cloud Cost Capex elimination No doubts about overspending / under-provisioning Pay as you growth model Time No HW to choose, order, install, configure and mantain! Few minutes to get a new server up and running Always run the same app on the same HW Focus on core business Use shared solutions (firewall, monitoring…) Reduce the time to market
    • Our Cloud Infrastructure as a service: Amazon Cloud EC2 Apache2, Tomcat, Axis2/Rampart, Terracotta, MemCached, MySQL S3 DB backups and other configurations data EBS DB hot data Managing the Cloud: RightScale Useful list of server templates & scripts Multi deployment (I love it) Monitoring & Alerts Auto Scale Our “single point of configuration”
    • http://www.whereisnow.com Thinking big, starting small
      • 4 EC2 small Instances
      • 2 apache (LB), 2 tomcat+axis2, 2 terracotta
      • 4 memcached
      • 1 MySQL Master,1 MySQL Slave
      • … and we can scale up and down as needed
      • 4 EC2 small Instances
      • 2 apache (LB), 2 tomcat+axis2, 2 terracotta
      • 4 memcached
      • 1 MySQL Master,1 MySQL Slave
      • … and we can scale up and down as needed
    • The team: same feeling After a hard work, founders and sys admins are happy to still move their steps on the CLOUD. [email_address] @whereisnow @marcelloorizi