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Redefinição do luxo
 

Redefinição do luxo

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    Redefinição do luxo Redefinição do luxo Presentation Transcript

    • Aqua
Expeditions
  Offers
an
eco‐friendly
experience
wherein
travellers
 can
interact
with
local
Amazon
communities.
  
Interact
with
rare
wildlife
in
it
own
habitat.
  Gourmet
food
and
wines.

    • Mashpi
Lodge
  Bio‐Diversity
Private
Reserve
  Exclusive,
biologically
diverse,
mysterious.
  A
chance
to
experience
something
few
will
ever
do

    • Who
is
it?
  Wealthy
  Searching
for
unique
experiences
  Environmentally
responsible
  Socially
conscious
  Smart
  Responsible
  Trend
Setters
  Trend
Followers

    • Experiences
vs.
Things



“Since
the
financial
crisis
began,
millions
of
wealthy
 consumers
have
decided
to
play
down
the
joy
of
 accumulating
things
in
favor
of
the
pleasure
of
 accumulating
experiences.
As
a
result,
purveyors
of
 premium‐priced
products
and
services
are
embracing
the
 notion
that
they
provide
customers
with
moments
to
 remember
rather
than
with
more
stuff
that
needs
dusting”.
 Luxury
Hotels
Market
the
Memories
They
Can
Make.

 –
The
New
York
Times,
September
13,
2011