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Design forSustainabilityGabriela Baron, Politecnico di Milano
Contents1.The urgent need for a Radical Change!2.Redesigning wellbeing & consumerism3.Social Innovation and those promisin...
1.The urgent need fora Radical Change!
1.The urgent need fora Radical Change!
The irreversibility ofenvironmentaldamagesIn 50 years the worldwide systems of production and consumptionshould use   90% ...
So... whichproductsare reallysustainable?
Savonarola Chair-Italian medieval times-Walnut wood-500 years of useful life
Herman Miller, Chadwick,Stumpf Aeron Chair-12 years warrantee-bailment use model-easy to fix and replace parts
What is environmentalsustainability?
What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, h...
What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, h...
What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, h...
“el desarrollo sustentable responde a las necesidades del presente sincomprometer las posibilidades de responder a las nec...
“Sustainable development responds tothe present needswithout compromising the needs of“el desarrollo sustentable responde ...
Actions towardsAcciones hacia la sustentabilidadsustainability over timeen el tiempo:    -            - Intervention to re...
The truth is that todaydesign seems to be morepart of the problemthan part of the solution
There are four levels ofIntervention
There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)
There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design o...
There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design o...
There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design o...
1. The redesign of the existing (with lower impactmaterials and energy)
2. The design of new products and services(environmentally more sustainable, to replace the currentones)
3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)
Capivari Monos (Brasil)
4. The proposal of new scenarios of sustainable lifestyles                                     Capivari Monos (Brasil)
And that is how Design could be the activity that....
And that is how Design could be the activity that....           connects the Technically-possible
And that is how Design could be the activity that....           connects the Technically-possible           to the Environ...
And that is how Design could be the activity that....           connects the Technically-possible           to the Environ...
And that is how Design could be the activity that....           connects the Technically-possible           to the Environ...
And that is how Design could be the activity that....           connects the Technically-possible           to the Environ...
And that is how Design could be the activity that....           connects the Technically-possible           to the Environ...
2.Redesigning wellbeing& consumerism
A social ‘learning’ processThe transition towards sustainability will be asocial learning process thanks to which,progress...
more wellbeing      =more products
more wellbeing =+ information+ services+ experiences
In order to reduce the material and energetic quantity that asystem needs, we propose a process ofde-materializationof the...
Possession Access         vs.
possession
access
access
access
We need to
We need toBREAK the connection
We need toBREAK the connectionestablished between
We need toBREAK the connectionestablished betweenthe perceived welfare,the availability of productsand the consumption ofr...
For exampleNew products and servicesbased on what the userknows, wants and can do.> These are systems of products and serv...
Historically, the idea of comfort is based on the minimization ofthe personal efforts,...but human nature is not thatsimpl...
Critical consumerismis based on the possibility that users have of taking consumerismdecisions that will influence the mar...
The social role of the Designer> To contribute by rising the number of alternatives, technically andeconomically practicab...
And remember that....       Aesthetics are       very       important
We must seek the local expression in each culture in order topromote non-esthetically obsolete objects that are also attra...
3.Social Innovation andthose promisingminorities
>creative communities>glocalization,>open-source ethics>co-design / crowdsourcing>....
4.Sustainable developmentand the design ofsustainable systems
Dimensions
Dimensions    environmental
Dimensions    environmental   social
Dimensions    environmental    social            economical
Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystem
Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystemThe innov...
Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystemThe innov...
For exampleAriston + Enel:pay per use
Eco-efficient System Design Criteriaa) System life optimizationb) Transport and distribution reductionc) Resource reductio...
System life optimizationDesign to orient the interactions between the system’s actors towards:The optimization of the SUM ...
Transport and distribution reductionDesign to orient the interactions between the system’s actors towards:The reduction of...
Resource reductionDesign to orient the interactions between the system’s actors towards:The reduction of the SUM of the re...
Waste minimization and valorizationDesign to orient the interactions between the system’s actors towards:Improving the SUM...
Conservation-biocompatibilityDesign to orient the interactions between the system’s actors towards:The improvement of the ...
Toxicity reductionDesign to orient the interactions between the system’s actors towards:The toxicity reduction (or elimina...
5.Design for social equityand cohesion
‘Design for social equity and cohesion’Criteria:a) Improve working conditionsb) Ensure justice and equality for all the ac...
Improve working conditions(inside a company)
Ensure justice and equality for all theactors of the system- Design for just and equitable relationships (outside the comp...
Encourage sustainable and responsibleconsumption- Design of systems that facilitate a sustainable behavior regarding the u...
Favor and integrate the weak andmarginalDesign of systems that integrate:- Children, elderly, disabled (weak) and- unemplo...
Improve social cohesionDesign of systems that promote the social integration in a neighborhood, between generations, genre...
Enable and empower local resourcesDesign of systems that regenerate and empower local economies.
How do environmental and socialsustainability converge?
How do environmental and socialsustainability converge?By using mainly local and regenerative resources+ Introducing netwo...
Greenstar networkIndia, Jamaica y Ghana
clock is ticking...
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
Quick and thorough intro to Design for Sustainability
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Quick and thorough intro to Design for Sustainability

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  • Transcript of "Quick and thorough intro to Design for Sustainability"

    1. 1. Design forSustainabilityGabriela Baron, Politecnico di Milano
    2. 2. Contents1.The urgent need for a Radical Change!2.Redesigning wellbeing & consumerism3.Social Innovation and those promising minorities4.Sustainable development and the design of sustainable systems: Criteria5.Design for social equity and cohesion: Criteria
    3. 3. 1.The urgent need fora Radical Change!
    4. 4. 1.The urgent need fora Radical Change!
    5. 5. The irreversibility ofenvironmentaldamagesIn 50 years the worldwide systems of production and consumptionshould use 90% LESS resources, than what arebeing used today
    6. 6. So... whichproductsare reallysustainable?
    7. 7. Savonarola Chair-Italian medieval times-Walnut wood-500 years of useful life
    8. 8. Herman Miller, Chadwick,Stumpf Aeron Chair-12 years warrantee-bailment use model-easy to fix and replace parts
    9. 9. What is environmentalsustainability?
    10. 10. What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, human activities should not interfere with the natural cycles (on which theyare based) more than the planet’s resiliency can take.
    11. 11. What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, human activities should not interfere with the natural cycles (on which theyare based) more than the planet’s resiliency can take.>and, at the same time, these human activities shouldn’t impoverishthe natural capital to be transmitted to future generations
    12. 12. What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, human activities should not interfere with the natural cycles (on which theyare based) more than the planet’s resiliency can take.>and, at the same time, these human activities shouldn’t impoverishthe natural capital to be transmitted to future generations! To these mainly ‘physical’ characteristics, we should add an ethical one:the equity principle by which each person has the right to the sameenvironmental space, that is, the same availability of global naturalresources
    13. 13. “el desarrollo sustentable responde a las necesidades del presente sincomprometer las posibilidades de responder a las necesidades de lasgeneraciones futuras”World Commission for Environment and Development (WCED) Our CommonFuture (nuestro futuro compartido), 1987
    14. 14. “Sustainable development responds tothe present needswithout compromising the needs of“el desarrollo sustentable responde a las necesidades del presente sinfuture generations”comprometer las posibilidades de responder a las necesidades de lasgeneraciones futuras”World Commission for Environment and Development (WCED) Our CommonFuture (nuestro futuro compartido), 1987
    15. 15. Actions towardsAcciones hacia la sustentabilidadsustainability over timeen el tiempo: - - Intervention to reduce damages - Intervention on the processes tiempo - Intervention on products and services + - Intervention on consumption patterns
    16. 16. The truth is that todaydesign seems to be morepart of the problemthan part of the solution
    17. 17. There are four levels ofIntervention
    18. 18. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)
    19. 19. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design of new products and services(environmentally more sustainable, to replace thecurrent ones)
    20. 20. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design of new products and services(environmentally more sustainable, to replace thecurrent ones)3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)
    21. 21. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design of new products and services(environmentally more sustainable, to replace thecurrent ones)3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)4. The proposal of new scenarios of sustainable lifestyles
    22. 22. 1. The redesign of the existing (with lower impactmaterials and energy)
    23. 23. 2. The design of new products and services(environmentally more sustainable, to replace the currentones)
    24. 24. 3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)
    25. 25. Capivari Monos (Brasil)
    26. 26. 4. The proposal of new scenarios of sustainable lifestyles Capivari Monos (Brasil)
    27. 27. And that is how Design could be the activity that....
    28. 28. And that is how Design could be the activity that.... connects the Technically-possible
    29. 29. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary
    30. 30. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS
    31. 31. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive-
    32. 32. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive- through the strategic coordination of
    33. 33. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive- through the strategic coordination of Products, communication and services.
    34. 34. 2.Redesigning wellbeing& consumerism
    35. 35. A social ‘learning’ processThe transition towards sustainability will be asocial learning process thanks to which,progressively, through trial and error, we willlearn to live better consuming (much) less andregenerating the quality of our physical and socialenvironment.
    36. 36. more wellbeing =more products
    37. 37. more wellbeing =+ information+ services+ experiences
    38. 38. In order to reduce the material and energetic quantity that asystem needs, we propose a process ofde-materializationof the social demand of welfareThis is intended as a drastic reduction of the number of productsand services needed to reach a socially acceptable welfare
    39. 39. Possession Access vs.
    40. 40. possession
    41. 41. access
    42. 42. access
    43. 43. access
    44. 44. We need to
    45. 45. We need toBREAK the connection
    46. 46. We need toBREAK the connectionestablished between
    47. 47. We need toBREAK the connectionestablished betweenthe perceived welfare,the availability of productsand the consumption ofresources
    48. 48. For exampleNew products and servicesbased on what the userknows, wants and can do.> These are systems of products and services that, depending onthe result to be achieved, provide the user with the best means toreach it by making the best use of his capacities and skills
    49. 49. Historically, the idea of comfort is based on the minimization ofthe personal efforts,...but human nature is not thatsimple and mono-logic
    50. 50. Critical consumerismis based on the possibility that users have of taking consumerismdecisions that will influence the market (and consequently, will influencethe offer of products and services)
    51. 51. The social role of the Designer> To contribute by rising the number of alternatives, technically andeconomically practicable.> To promote the capacities of the users, their possibility to participatepersonally and directly in the definition of results and the means toachieve those results> To stimulate people’s imagination with new cultural proposals, newvalues and ideas of quality, to influence them with new standards ofwelfare (influencing then the demand of goods and services)
    52. 52. And remember that.... Aesthetics are very important
    53. 53. We must seek the local expression in each culture in order topromote non-esthetically obsolete objects that are also attractive>These new aesthetics should not only consider products, but alsoservices and economical interactions
    54. 54. 3.Social Innovation andthose promisingminorities
    55. 55. >creative communities>glocalization,>open-source ethics>co-design / crowdsourcing>....
    56. 56. 4.Sustainable developmentand the design ofsustainable systems
    57. 57. Dimensions
    58. 58. Dimensions environmental
    59. 59. Dimensions environmental social
    60. 60. Dimensions environmental social economical
    61. 61. Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystem
    62. 62. Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystemThe innovation will lie on the combination of these products and services that jointly satisfy a need,but also the innovation on the economical (or collaborative) relationships amongst the actors ofthe system
    63. 63. Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystemThe innovation will lie on the combination of these products and services that jointly satisfy a need,but also the innovation on the economical (or collaborative) relationships amongst the actors ofthe system>Satisfaction-based systems: the systems is based on the satisfaction of a need, not on the sellingof a new product, so it’s not a bout a new product, but about all the products and services (andprocesses) involved in the satisfaction of a need.
    64. 64. For exampleAriston + Enel:pay per use
    65. 65. Eco-efficient System Design Criteriaa) System life optimizationb) Transport and distribution reductionc) Resource reductiond) Waste minimization and valorizatione) Conservation-biocompatibilityf) Toxicity reduction
    66. 66. System life optimizationDesign to orient the interactions between the system’s actors towards:The optimization of the SUM of the necessary products and services lives
    67. 67. Transport and distribution reductionDesign to orient the interactions between the system’s actors towards:The reduction of the SUM of the necessary packagings and transportations
    68. 68. Resource reductionDesign to orient the interactions between the system’s actors towards:The reduction of the SUM of the resources used by all the products and services of the systemResource minimization : quantitative reduction of the impact (of the total PSS)For all the life-cycle stages: pre-production, production, distribution y disposition of what hasn’t been used
    69. 69. Waste minimization and valorizationDesign to orient the interactions between the system’s actors towards:Improving the SUM of the recycling methods for the system’s elements, energy recovery and composting; anthe reduction of the SUM of the waste produced by the system
    70. 70. Conservation-biocompatibilityDesign to orient the interactions between the system’s actors towards:The improvement of the conservation and renewability of the SUM of the used resources
    71. 71. Toxicity reductionDesign to orient the interactions between the system’s actors towards:The toxicity reduction (or elimination) regarding the SUM of the resources used by the system
    72. 72. 5.Design for social equityand cohesion
    73. 73. ‘Design for social equity and cohesion’Criteria:a) Improve working conditionsb) Ensure justice and equality for all the actors of the systemc) Encourage sustainable and responsible consumptiond) Favor and integrate the weak and marginalizede) Improve social cohesionf) Enable and empower local resources
    74. 74. Improve working conditions(inside a company)
    75. 75. Ensure justice and equality for all theactors of the system- Design for just and equitable relationships (outside the company): amongst the associations, the societyand the community where the design will be incorporated.
    76. 76. Encourage sustainable and responsibleconsumption- Design of systems that facilitate a sustainable behavior regarding the user’s decisions
    77. 77. Favor and integrate the weak andmarginalDesign of systems that integrate:- Children, elderly, disabled (weak) and- unemployed, illiterate (marginal).
    78. 78. Improve social cohesionDesign of systems that promote the social integration in a neighborhood, between generations, genres,cultures, ...
    79. 79. Enable and empower local resourcesDesign of systems that regenerate and empower local economies.
    80. 80. How do environmental and socialsustainability converge?
    81. 81. How do environmental and socialsustainability converge?By using mainly local and regenerative resources+ Introducing networks of decentralized systems for the extraction/production/use of such resources.
    82. 82. Greenstar networkIndia, Jamaica y Ghana
    83. 83. clock is ticking...
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