Quick and thorough intro to Design for Sustainability
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Transcript

  • 1. Design forSustainabilityGabriela Baron, Politecnico di Milano
  • 2. Contents1.The urgent need for a Radical Change!2.Redesigning wellbeing & consumerism3.Social Innovation and those promising minorities4.Sustainable development and the design of sustainable systems: Criteria5.Design for social equity and cohesion: Criteria
  • 3. 1.The urgent need fora Radical Change!
  • 4. 1.The urgent need fora Radical Change!
  • 5. The irreversibility ofenvironmentaldamagesIn 50 years the worldwide systems of production and consumptionshould use 90% LESS resources, than what arebeing used today
  • 6. So... whichproductsare reallysustainable?
  • 7. Savonarola Chair-Italian medieval times-Walnut wood-500 years of useful life
  • 8. Herman Miller, Chadwick,Stumpf Aeron Chair-12 years warrantee-bailment use model-easy to fix and replace parts
  • 9. What is environmentalsustainability?
  • 10. What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, human activities should not interfere with the natural cycles (on which theyare based) more than the planet’s resiliency can take.
  • 11. What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, human activities should not interfere with the natural cycles (on which theyare based) more than the planet’s resiliency can take.>and, at the same time, these human activities shouldn’t impoverishthe natural capital to be transmitted to future generations
  • 12. What is environmentalsustainability?It refers to the systematic conditions through which, at a global and regionallevel, human activities should not interfere with the natural cycles (on which theyare based) more than the planet’s resiliency can take.>and, at the same time, these human activities shouldn’t impoverishthe natural capital to be transmitted to future generations! To these mainly ‘physical’ characteristics, we should add an ethical one:the equity principle by which each person has the right to the sameenvironmental space, that is, the same availability of global naturalresources
  • 13. “el desarrollo sustentable responde a las necesidades del presente sincomprometer las posibilidades de responder a las necesidades de lasgeneraciones futuras”World Commission for Environment and Development (WCED) Our CommonFuture (nuestro futuro compartido), 1987
  • 14. “Sustainable development responds tothe present needswithout compromising the needs of“el desarrollo sustentable responde a las necesidades del presente sinfuture generations”comprometer las posibilidades de responder a las necesidades de lasgeneraciones futuras”World Commission for Environment and Development (WCED) Our CommonFuture (nuestro futuro compartido), 1987
  • 15. Actions towardsAcciones hacia la sustentabilidadsustainability over timeen el tiempo: - - Intervention to reduce damages - Intervention on the processes tiempo - Intervention on products and services + - Intervention on consumption patterns
  • 16. The truth is that todaydesign seems to be morepart of the problemthan part of the solution
  • 17. There are four levels ofIntervention
  • 18. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)
  • 19. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design of new products and services(environmentally more sustainable, to replace thecurrent ones)
  • 20. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design of new products and services(environmentally more sustainable, to replace thecurrent ones)3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)
  • 21. There are four levels ofIntervention1. The redesign of the existing (with lower impactmaterials and energy)2. The design of new products and services(environmentally more sustainable, to replace thecurrent ones)3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)4. The proposal of new scenarios of sustainable lifestyles
  • 22. 1. The redesign of the existing (with lower impactmaterials and energy)
  • 23. 2. The design of new products and services(environmentally more sustainable, to replace the currentones)
  • 24. 3. The design of new systems of products and services(based on satisfaction, intrinsically sustainable)
  • 25. Capivari Monos (Brasil)
  • 26. 4. The proposal of new scenarios of sustainable lifestyles Capivari Monos (Brasil)
  • 27. And that is how Design could be the activity that....
  • 28. And that is how Design could be the activity that.... connects the Technically-possible
  • 29. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary
  • 30. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS
  • 31. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive-
  • 32. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive- through the strategic coordination of
  • 33. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive- through the strategic coordination of Products, communication and services.
  • 34. 2.Redesigning wellbeing& consumerism
  • 35. A social ‘learning’ processThe transition towards sustainability will be asocial learning process thanks to which,progressively, through trial and error, we willlearn to live better consuming (much) less andregenerating the quality of our physical and socialenvironment.
  • 36. more wellbeing =more products
  • 37. more wellbeing =+ information+ services+ experiences
  • 38. In order to reduce the material and energetic quantity that asystem needs, we propose a process ofde-materializationof the social demand of welfareThis is intended as a drastic reduction of the number of productsand services needed to reach a socially acceptable welfare
  • 39. Possession Access vs.
  • 40. possession
  • 41. access
  • 42. access
  • 43. access
  • 44. We need to
  • 45. We need toBREAK the connection
  • 46. We need toBREAK the connectionestablished between
  • 47. We need toBREAK the connectionestablished betweenthe perceived welfare,the availability of productsand the consumption ofresources
  • 48. For exampleNew products and servicesbased on what the userknows, wants and can do.> These are systems of products and services that, depending onthe result to be achieved, provide the user with the best means toreach it by making the best use of his capacities and skills
  • 49. Historically, the idea of comfort is based on the minimization ofthe personal efforts,...but human nature is not thatsimple and mono-logic
  • 50. Critical consumerismis based on the possibility that users have of taking consumerismdecisions that will influence the market (and consequently, will influencethe offer of products and services)
  • 51. The social role of the Designer> To contribute by rising the number of alternatives, technically andeconomically practicable.> To promote the capacities of the users, their possibility to participatepersonally and directly in the definition of results and the means toachieve those results> To stimulate people’s imagination with new cultural proposals, newvalues and ideas of quality, to influence them with new standards ofwelfare (influencing then the demand of goods and services)
  • 52. And remember that.... Aesthetics are very important
  • 53. We must seek the local expression in each culture in order topromote non-esthetically obsolete objects that are also attractive>These new aesthetics should not only consider products, but alsoservices and economical interactions
  • 54. 3.Social Innovation andthose promisingminorities
  • 55. >creative communities>glocalization,>open-source ethics>co-design / crowdsourcing>....
  • 56. 4.Sustainable developmentand the design ofsustainable systems
  • 57. Dimensions
  • 58. Dimensions environmental
  • 59. Dimensions environmental social
  • 60. Dimensions environmental social economical
  • 61. Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystem
  • 62. Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystemThe innovation will lie on the combination of these products and services that jointly satisfy a need,but also the innovation on the economical (or collaborative) relationships amongst the actors ofthe system
  • 63. Therefore, we talk aboutSystem innovationIt’s the shift from designing products and services to designing aSystemThe innovation will lie on the combination of these products and services that jointly satisfy a need,but also the innovation on the economical (or collaborative) relationships amongst the actors ofthe system>Satisfaction-based systems: the systems is based on the satisfaction of a need, not on the sellingof a new product, so it’s not a bout a new product, but about all the products and services (andprocesses) involved in the satisfaction of a need.
  • 64. For exampleAriston + Enel:pay per use
  • 65. Eco-efficient System Design Criteriaa) System life optimizationb) Transport and distribution reductionc) Resource reductiond) Waste minimization and valorizatione) Conservation-biocompatibilityf) Toxicity reduction
  • 66. System life optimizationDesign to orient the interactions between the system’s actors towards:The optimization of the SUM of the necessary products and services lives
  • 67. Transport and distribution reductionDesign to orient the interactions between the system’s actors towards:The reduction of the SUM of the necessary packagings and transportations
  • 68. Resource reductionDesign to orient the interactions between the system’s actors towards:The reduction of the SUM of the resources used by all the products and services of the systemResource minimization : quantitative reduction of the impact (of the total PSS)For all the life-cycle stages: pre-production, production, distribution y disposition of what hasn’t been used
  • 69. Waste minimization and valorizationDesign to orient the interactions between the system’s actors towards:Improving the SUM of the recycling methods for the system’s elements, energy recovery and composting; anthe reduction of the SUM of the waste produced by the system
  • 70. Conservation-biocompatibilityDesign to orient the interactions between the system’s actors towards:The improvement of the conservation and renewability of the SUM of the used resources
  • 71. Toxicity reductionDesign to orient the interactions between the system’s actors towards:The toxicity reduction (or elimination) regarding the SUM of the resources used by the system
  • 72. 5.Design for social equityand cohesion
  • 73. ‘Design for social equity and cohesion’Criteria:a) Improve working conditionsb) Ensure justice and equality for all the actors of the systemc) Encourage sustainable and responsible consumptiond) Favor and integrate the weak and marginalizede) Improve social cohesionf) Enable and empower local resources
  • 74. Improve working conditions(inside a company)
  • 75. Ensure justice and equality for all theactors of the system- Design for just and equitable relationships (outside the company): amongst the associations, the societyand the community where the design will be incorporated.
  • 76. Encourage sustainable and responsibleconsumption- Design of systems that facilitate a sustainable behavior regarding the user’s decisions
  • 77. Favor and integrate the weak andmarginalDesign of systems that integrate:- Children, elderly, disabled (weak) and- unemployed, illiterate (marginal).
  • 78. Improve social cohesionDesign of systems that promote the social integration in a neighborhood, between generations, genres,cultures, ...
  • 79. Enable and empower local resourcesDesign of systems that regenerate and empower local economies.
  • 80. How do environmental and socialsustainability converge?
  • 81. How do environmental and socialsustainability converge?By using mainly local and regenerative resources+ Introducing networks of decentralized systems for the extraction/production/use of such resources.
  • 82. Greenstar networkIndia, Jamaica y Ghana
  • 83. clock is ticking...