“Once an idea is expressed, it belongs to the world. The challenge is to find an expression that immediately resonates with the entire world.”
Adoro propaganda, mas a verdade é que ela cria cada monstrinho egocêntrico.. Translation: I love advertising, but the truth is that it creates every egocentric little monster..
“Find or create the relevant truth. Communicate it in a fresh and unseen way and the people will care.”* “If the client is not scared, your idea is not good enough” “The best advertising does not look like advertising” * Derived from the ideas of William Bernbach
"We are fetishizing social. Its time to take stock of what is going viral and why.”
"You must do work that youd be willing to bet your career on"
“Brands arent judged by what they promise, but by what they do”
“The more you let go of your assumptions, the more we do that, the more you will get a phenomenal payoff” “Millennials dont see failure as a blemish but the opportunity to reinvent themselves”
“Everyone has a voice and everyone wants to be heard.” “Its about being relatable and being honest says - millennials can smell a fake from a mile away”
"Were moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment"
“When you fail in life you hit rock bottom and then you have no option but to bloody succeed”
“There is difference between a viral ad and PR. Both have a value & are not mutually exclusive”
“Creativity is not inventing, it’s combining two things that already exist”
“Is creativity now about one big idea or many little ones that add up?” #awscchat
“ The world is too interdependent to solve issues in isolation” “The world, as we know, has a lot of problem. But were fortunate to be alive at this time”
“The 4Ps of the marketing mix are now Purpose, Presence, Proximity and Partnerships”
“Create socially relevant content - move from ADS to ASSETS that are shareable”
Key Trends on the Ground Creative Relevance Go Offline Back to Basics Mobile Makes it Easy Youth Crave Connections
"When they look at you and say, ‘You’re crazy,’ maybe you’ve found a good idea.”* “Having a great idea is not the key. The key is fighting with passion and persistence to bring it to life” “Don’t just think outside the box, create a new box.”* Found the quote thanks to (Caren Kelleher) -@Caren – I’m unsure if she is the one who actually expressed the idea.
“Combine relevance with emotion. And you get the kind of ideas I like.” “Adapt the technique to your idea, not your idea to tour technique” “Don`t be afraid of change, that is the big message”