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eZ Openmagazine: Automating multi-channel content creation for your digital first business
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eZ Openmagazine: Automating multi-channel content creation for your digital first business

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eZ OpenMagazine is a connector between eZ Publish Enterprise and popular desktop publishing suites, like InDesign

eZ OpenMagazine is a connector between eZ Publish Enterprise and popular desktop publishing suites, like InDesign

Published in: Technology, Design

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  • 1. eZ OpenMagazine Automating Multi Channel Content 1 Gabriele Francescotto Opencontent (Italy)
  • 2. Opportunities • to automate the “web to print”: create your templates repository and publish content, all inside eZ Publish • to automate the “print to web”: tag content and style in InDesign • to automate the “print to mobile”: tag content and style in InDesign... and eZ Publish does the rest • to perform translations: upload content and style, translate the content into eZ Publish and export it reusing the same template • to recover an articles archive: tag just the content and massively upload the files 2 to increase the ROI
  • 3. Opportunities • to automate the “web to print”: create your templates repository and publish content, all inside eZ Publish • to automate the “print to web”: tag content and style in InDesign • to automate the “print to mobile”: tag content and style in InDesign... and eZ Publish does the rest • to perform translations: upload content and style, translate the content into eZ Publish and export it reusing the same template • to recover an articles archive: tag just the content and massively upload the files 2 to increase the ROI
  • 4. The editorial workflow 3
  • 5. Editors Content providers Digital first: editorial workflow
  • 6. Editors Content providers Digital first: editorial workflow 1) fill the web forms
  • 7. Editors Content providers Digital first: editorial workflow 1) fill the web forms 2) choose a templates
  • 8. Editors Content providers Digital first: editorial workflow 1) fill the web forms 2) choose a templates 3) check content consistency
  • 9. Editors Content providers Digital first: editorial workflow 1) fill the web forms 4) export for InDesign 2) choose a templates 3) check content consistency
  • 10. Editors Content providers Digital first: editorial workflow 1) fill the web forms 4) export for InDesign5) send to print 2) choose a templates 3) check content consistency
  • 11. What is eZ OpenMagazine A versatile extension that allows eZ Publish and Adobe InDesign talk to each other. Using eZ OpenMagazine, your eZ Publish installation can make manual work automatic and get your content in front of your audience, regardless of the platform Print to Web Web to Print 6
  • 12. What does eZ OpenMagazine It manages the combination between master pages, content and styles
  • 13. What does eZ OpenMagazine It manages the combination between master pages, content and styles
  • 14. What does eZ OpenMagazine It manages the combination between master pages, content and styles
  • 15. What does eZ OpenMagazine It manages the combination between master pages, content and styles web to print: 1. consistency 2. structure 3. tracking
  • 16. What does eZ OpenMagazine It manages the combination between master pages, content and styles
  • 17. What does eZ OpenMagazine It manages the combination between master pages, content and styles
  • 18. A magazine structure 8 Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7
  • 19. Example: BMW page structure • One main image • One long article • Six embedded images • Five pages title summary (rich text) author body (rich text) emphasized texts
  • 20. eZ OpenMagazine in action • Content structure: title, abstract, author, body, images, etc • Style structure: text frames, image frames, paragraphs, rich text First step: define the structure of a document (section): 10 How? Through tagging: giving a semantic value to the content
  • 21. Creating a magazine with eZ • Organize your on-line magazine structure: magazine issues, main sections, etc • Define the type of content: articles, images, blogs, products, authors, advertisements, etc 11
  • 22. Uploading the templates • to manually upload every single InDesign file (IDML) • to massively upload many IDML files at once (eZ Multiupload) • to automatically upload the images (synchronizing a remote directory with client’s directory) eZ OpenMagazine provides different interfaces: 12
  • 23. Working with eZ Publish • to edit the content • to apply a style to the content • to choose an existing layout template 13
  • 24. Exporting the content • to manually download every InDesign file (IDML) and relative images • to automatically download the whole magazine, once it has been completed (using the multiplatform tool eZ Transfer) eZ OpenMagazine provides different interfaces: 14
  • 25. ... the last details before printing! • Open the IDML files with Adobe InDesign • Edit the files and fix the last details • Send the magazine to print or digital magazine! 15 Design fine-tuning
  • 26. Focusing on the “web to print”... • Re-using predefined templates • Organizing your templates in eZ OpenMagazine’s repository How to get more benefits from eZ OpenMagazine? 16
  • 27. OpenMagazine supported features Content consistency Content structure Content tracking Styles Master pages Technology Weekly / monthly Magazine Fully Fully Fully Fully Fully IDML predefined templates Custom Catalogue Fully Fully Fully Partially Fully Generic IDML templates Automatic Catalogue Fully Fully Fully Partially Partially Data merge Frequent Newsletter Fully Fully Fully Fully Fully IDML predefined templates Custom Newsletter Partially Fully Fully Partially Fully Generic IDML templates Brochure/Flyer Partially Fully Fully Partially Fully Generic IDML templates

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