Usability
2.0
(my apologies for the buzzword)



Greg Moreno
Nov 14, 2006
10
Top        signs
your TEAM has
usability issues
10. We need a
splash screen.
fonts MORE so
9. Shrink the

that we can put more

contents                at the

top.
8. We'll just put
an quot;Under
constructionquot;
sign.
7. Usability testing is not needed. I
am a user, and I find it easy to use.
6. Well, they should read the F*CKING
manual.
5. How can our customers be so stupid!
It's so obvious.
4. If you stop and think
about how the interface
works for a second, it
makes complete sense.
3. We can use Ajax to fix that.
2. We need to start doing some usability
tests before our launch next week.
1. Our software is intuitive
and user-friendly.
I’m Greg Moreno
greg.moreno@gmail.com
microisv.com.ph
schoolhouse.ph
solegy.com
Nov 23, 1976
I’m not a teenager
over 21
over 25
under 65
let's talk about
software usability
why is software not usable?
what can we do about it?
more importantly...




     who’s to blame
my first computer
my first desktop
my first software
life was very simple
we carry this to share data
then it started...
but now they are friends
the lucky ones got this
while the rest of us suffer
in 1992, this is my

Operating System
Word Processor
Document
software is getting
 more complex!!!
Upgrade = more money
Version 1.0


    $
Version 2.0


   $$$
Version 3.0



$$$$$$$
Version 4.0




$$$$$$$$$$$$
What’s the problem with
     software upgrades?
If you improve software
        over time,
 you essentially ruin it
more features

more code

more bugs

more pains
It is also

OUR FAULT
We buy things
     we
“might”
    need
Teams
DO NOT understand
    their USERS
we think we do,
but we do not

we think they are like us,
but they are not
Boring stuffs

Improve navigation

Increase task
 completion

Improve quality of
 search results
These are
      cool!
AJAX, .NET, Java,
 Struts, Ruby on
 Rails, Google API,
 Web 2.0, CSS, RSS,
 REST, SOAP, XML,
 FireFo...
#1

Good design is just
common sense
#2

Only experts create
good designs
#3

Interfaces can be redesigned
right before launch
it is easy to
CHANGE
software
it is
DIFFICULT
to change software
           without
breaking
                it
#4

Good design takes
too looooong
and

costs too MUCH
#5

Good design is just
cool graphics
#6

Users can always rely on
documentation and help
#7

   research takes care of
Market

understanding all
user needs
Ask users, and they will lie.
Observe them, and you will learn.
#8
Quality assurance groups make
sure that application works well
what you should do?
it is not a technical problem
it is about

MINDSET
You are not
your users
do not think the same
They

       do not act the same
They

They do not    have the same
experience
Your users
are different
but they are also
THE SAME
what the F*CK!
7         2
(Miller’s Law)
But I only got
      2 ears
“Every time you provide an option,
you're asking the user to make a
decision. That means they will have to
think about som...
Designers must write
Intelligence
Consistency
what makes web applications

unique
usability

challenges
#1: Scalability
#2:
Visual Design
#3: Comprehension
#4: Interactivity
#5: Change Management
Do
   you
  want
    to
  know
   the
usability
 secret?
test test test test test test test test
test test test test test test test test
test test test test test test test test
te...
SURGEON GENERAL WARNING



   “usability stockholm syndromequot;
Let me repeat it
usability is about

MINDSET
You are not
your users
Your users
are different
Your users are also
THE SAME
•Photos are from Flickr and stock.xchng.
•Presentation ideas inspired (read: copied) from
Lawrence Lessig and Dick Hardt
•...
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
World Usability Day 2006 (Philippines)
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World Usability Day 2006 (Philippines)

  1. 1. Usability 2.0 (my apologies for the buzzword) Greg Moreno Nov 14, 2006
  2. 2. 10 Top signs your TEAM has usability issues
  3. 3. 10. We need a splash screen.
  4. 4. fonts MORE so 9. Shrink the that we can put more contents at the top.
  5. 5. 8. We'll just put an quot;Under constructionquot; sign.
  6. 6. 7. Usability testing is not needed. I am a user, and I find it easy to use.
  7. 7. 6. Well, they should read the F*CKING manual.
  8. 8. 5. How can our customers be so stupid! It's so obvious.
  9. 9. 4. If you stop and think about how the interface works for a second, it makes complete sense.
  10. 10. 3. We can use Ajax to fix that.
  11. 11. 2. We need to start doing some usability tests before our launch next week.
  12. 12. 1. Our software is intuitive and user-friendly.
  13. 13. I’m Greg Moreno
  14. 14. greg.moreno@gmail.com
  15. 15. microisv.com.ph
  16. 16. schoolhouse.ph
  17. 17. solegy.com
  18. 18. Nov 23, 1976
  19. 19. I’m not a teenager
  20. 20. over 21
  21. 21. over 25
  22. 22. under 65
  23. 23. let's talk about software usability
  24. 24. why is software not usable?
  25. 25. what can we do about it?
  26. 26. more importantly... who’s to blame
  27. 27. my first computer
  28. 28. my first desktop
  29. 29. my first software
  30. 30. life was very simple
  31. 31. we carry this to share data
  32. 32. then it started...
  33. 33. but now they are friends
  34. 34. the lucky ones got this
  35. 35. while the rest of us suffer
  36. 36. in 1992, this is my Operating System Word Processor Document
  37. 37. software is getting more complex!!!
  38. 38. Upgrade = more money
  39. 39. Version 1.0 $
  40. 40. Version 2.0 $$$
  41. 41. Version 3.0 $$$$$$$
  42. 42. Version 4.0 $$$$$$$$$$$$
  43. 43. What’s the problem with software upgrades?
  44. 44. If you improve software over time, you essentially ruin it
  45. 45. more features more code more bugs more pains
  46. 46. It is also OUR FAULT
  47. 47. We buy things we “might” need
  48. 48. Teams DO NOT understand their USERS
  49. 49. we think we do, but we do not we think they are like us, but they are not
  50. 50. Boring stuffs Improve navigation Increase task completion Improve quality of search results
  51. 51. These are cool! AJAX, .NET, Java, Struts, Ruby on Rails, Google API, Web 2.0, CSS, RSS, REST, SOAP, XML, FireFox, blogs, tags, VoIP, SEO
  52. 52. #1 Good design is just common sense
  53. 53. #2 Only experts create good designs
  54. 54. #3 Interfaces can be redesigned right before launch
  55. 55. it is easy to CHANGE software
  56. 56. it is DIFFICULT to change software without breaking it
  57. 57. #4 Good design takes too looooong and costs too MUCH
  58. 58. #5 Good design is just cool graphics
  59. 59. #6 Users can always rely on documentation and help
  60. 60. #7 research takes care of Market understanding all user needs
  61. 61. Ask users, and they will lie. Observe them, and you will learn.
  62. 62. #8 Quality assurance groups make sure that application works well
  63. 63. what you should do?
  64. 64. it is not a technical problem it is about MINDSET
  65. 65. You are not your users
  66. 66. do not think the same They do not act the same They They do not have the same experience
  67. 67. Your users are different
  68. 68. but they are also THE SAME
  69. 69. what the F*CK!
  70. 70. 7 2 (Miller’s Law)
  71. 71. But I only got 2 ears
  72. 72. “Every time you provide an option, you're asking the user to make a decision. That means they will have to think about something and decide about it.” - Joel Spolsky
  73. 73. Designers must write
  74. 74. Intelligence Consistency
  75. 75. what makes web applications unique
  76. 76. usability challenges
  77. 77. #1: Scalability
  78. 78. #2: Visual Design
  79. 79. #3: Comprehension
  80. 80. #4: Interactivity
  81. 81. #5: Change Management
  82. 82. Do you want to know the usability secret?
  83. 83. test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test test
  84. 84. SURGEON GENERAL WARNING “usability stockholm syndromequot;
  85. 85. Let me repeat it
  86. 86. usability is about MINDSET
  87. 87. You are not your users
  88. 88. Your users are different
  89. 89. Your users are also THE SAME
  90. 90. •Photos are from Flickr and stock.xchng. •Presentation ideas inspired (read: copied) from Lawrence Lessig and Dick Hardt •Evan Sagge for the nice book •Kathy Sierra, Jakob Nielsen for the graphs THANKS GUYS

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