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Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
Good design is good
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Good design is good

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Some ideas about good design, that I delivered in a presentation at "PRint", a conference for PR & Communication students.

Some ideas about good design, that I delivered in a presentation at "PRint", a conference for PR & Communication students.

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Transcript

  • 1. Good design is good Gabriel
Agu
 Senior
Experience
Designer
at
Green
Pixel

  • 2. ? what makes good design good
  • 3. many things.
  • 4. aesthe5cs
 style
 honesty
 crea5vity
 innova5on
 clarity
 effec5veness
 unobtrusiveness
 structure
 consistence
 elegance
 func5onality
 memorability
 insight
 “design
for
humans”
 uniqueness
 grandeur
 friendliness
“less
is
more”
 readability
 permanence
 thorough

  • 5. try to remember 5 things.
  • 6. good EFFECTIVE design CLEAR is… AESTHETIC INNOVATIVE PERMANENT
  • 7. good EFFECTIVE design Design
must
always
have
a
 is… purpose,
objec5ves,
otherwise
 it’s
art,
and
not
design.

  • 8. good CLEAR design Avoid
confusion,
avoid
a
too
 is… wide
range
of
interpreta5on
of
 the
message
and
you’ll
be
sure
 to
get
the
right
thing
across
to
 the
customer.

  • 9. good AESTHETIC design Design
is
visual,
and
must
 is… communicate
in
an
aesthe5c
 manner.
Style,
form,
power,
all
 of
these
come
from
an
aesthe5c
 approach.

  • 10. good INNOVATIVE design Design
needs
to
be
powered
by
 is… innova5on,
because
without
it,
 our
world
would
be
completely
 boring.

  • 11. good PERMANENT design What
was
good
design
30
or
50
 is… years
ago
is
s5ll
good
design
 today.
If
it’s
good,
it
will
last.

  • 12. cool, I want to do good design
  • 13. Good design is never rarely the product of any ONE individual, but the result of MORE.
  • 14. Good design is never rarely the product of any ONE individual, but the result of MORE. but beware of design by committee 

  • 15. the key to good design is…
  • 16. work. together.
  • 17. work. …as a copywriter together. “A
picture
may
be
worth
a
 thousand
words,
but
only
words
 can
provide
a
call
to
ac5on”*
 * internet anonymous

  • 18. work. …as a copywriter together. Copy
and
design
are
intrinsically
 linked.


  • 19. work. …as a copywriter together. Nice
images
with
bad
copy
are
 not
good
design
 Ugly
images
with
great
copy
are
 not
good
design

  • 20. work. …as an account manager together. Don’t
just
forward
emails.
Care
 about
the
project
and
about
 your
responsibility
in
geQng
a
 good
design
done.


  • 21. work. …as an account manager together. Work
FOR
the
agency,
not
 against
it.
If
the
client
is
wrong,
 don’t
be
afraid
to
tell
him
that.
 You
will
gain
more
if
you
support
 your
agency,
rather
than
the
 client.

  • 22. work. …as an account manager together. Never
lose
a
baVle
before
 you’ve
fought
it.
And
be
sure
 there
will
be
baVles.

  • 23. work. …as a client together. Give
a
brief
and
let
the
designer
 do
great
design.
Give
as
much
 informa5on
as
you
can,
answer
 all
the
ques5ons
from
the
 designer.
Make
sure
you
are
 both
on
the
same
page.

  • 24. work. …as a client together. “Can
I
haz
cool
poster
(in
an
 hour)
(for
free)
?
Kthzbye”
 Is
not
a
brief.
It
will
make
a
 designer
tell
you
(politely
or
not)
 to
go
f#$%
yourself.

  • 25. work. …as a client together. Give
specifica5ons,
not
orders.
 Mutual
respect
will
make
 communica5on
and
work
a
lot
 easier
and
more
produc5ve.

  • 26. work. YOU ARE NOT together. THE DESIGNER* …so
trust
the
professionals
when
 they
make
a
decision
for
you
 * unless you actually are the designer

  • 27. work. Work with the together. designer, not against him
  • 28. The 1 thing you should remember: Average is not enough. Aim for f@#$ing awesome. gratuitous use of the F word, I know…

  • 29. Thank you gabriel.agu@greenpixel.ro www.twitter.com/gabiagu www.designispoetry.com

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