• Save
Cobego Presentation Wi11
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
472
On Slideshare
432
From Embeds
40
Number of Embeds
4

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 40

http://dsgn200wi2011.blogspot.com 36
http://dsgn200wi2011.blogspot.com.es 2
http://dsgn200wi2011.blogspot.com.au 1
http://dsgn200wi2011.blogspot.nl 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. WELCOME TO DESIGN. It’s always the beginning.
  • 2. WHO ARE WE? Will Nickley and Nicolas Weidinger bachelors of science in design, industrial design, ohio state 2010 founders and designers, cobego design llc
  • 3. WHAT DO WE DO? Design.
  • 4. WHY ARE WE HERE? For you. to share experiences, to give you and idea about what to expect, to help inspire and educate, to answer questions
  • 5. STUDY ABROAD
  • 6. STUDY ABROAD
  • 7. GET TO KNOW YOUR CLASSMATES
  • 8. GET TO KNOW YOUR CLASSMATES
  • 9. GET INVOLVED
  • 10. GET INVOLVED
  • 11. AND, OH YEAH, LEARN DESIGN SKILLS
  • 12. FOUNDATIONS
  • 13. GETTING DEEPER
  • 14. THE REAL DEAL
  • 15. AND DON’T FORGET TO SLEEP
  • 16. WHAT QUESTIONS DO YOU HAVE?
  • 17. A GLIMPSE INTO THE WORLD OF ALLERGIESTISSUE ISSUES PROJECT GOAL Utilize user-centered design techniques to develop an empathetic solution for used tissue storage and disposal. 10 weeks.1
  • 18. A GLIMPSE INTO THE WORLD OF ALLERGIESTISSUE ISSUES CURRENT ISSUES Based on: 72 surveys 6 personal interviews 4 in-home observations personal expertise secondary research User persona: MINDY1
  • 19. A GLIMPSE INTO THE WORLD OF ALLERGIESTISSUE ISSUES CURRENT ISSUES1 Runny nose = tissue use. 1 Mindy is part of more than 10% OF THE WORLD suffering from SEASONAL ALLERGIES.1
  • 20. A GLIMPSE INTO THE WORLD OF ALLERGIESTISSUE ISSUES CURRENT ISSUES1 Runny nose = tissue use.2 VERY runny nose means 1 lots of used tissues. 2 Typically, Mindy uses 15-20 TISSUES PER HOUR, but will sometimes use more than 1 PER MINUTE!1
  • 21. A GLIMPSE INTO THE WORLD OF ALLERGIESTISSUE ISSUES CURRENT ISSUES1 Runny nose = tissue use.2 VERY runny nose means 1 lots of used tissues.3 Used tissues require immediate disposal. 3 2 91% of users with allergies use a form of immediate disposal OTHER THAN A GARBAGE CAN.1
  • 22. A GLIMPSE INTO THE WORLD OF ALLERGIESIDEATION + DEVELOPMENT1
  • 23. A GLIMPSE INTO THE WORLD OF ALLERGIESCONCEPT VALIDATION 1 2 31
  • 24. A GLIMPSE INTO THE WORLD OF ALLERGIESSOLUTION NEW SCENARIO1 User needs a tissue. 12 User produces a used 2 tissue, now what?3 User immediately places used tissue into concept; stored discretely.4 After about an hour, the 3 4 user transports tissues to trash can and empties the concept, all without touching the tissues. Quick and painless!1
  • 25. A GLIMPSE INTO THE WORLD OF ALLERGIESSOLUTION1
  • 26. A MORE USER FRIENDLYSPHYGMOMANOMETER PROJECT GOAL Develop a user-friendly, manual blood pressure monitor for single-person use in the home. 4 weeks.2
  • 27. A MORE USER FRIENDLY SPHYGMOMANOMETERCURRENT ISSUES2
  • 28. A MORE USER FRIENDLY SPHYGMOMANOMETERIDEA MAPPING come with improvement education non-pinching method put something signal adjust rate of deflation when do software on the gauge I stop? what do they more specific sizes? pain makes me want mean to me? to deflate faster pinching can how much do what does it where do I write happen I inflate it? one size fits all sound like? them down? how fast do what numbers I deflate? do I write down? incorporate methods of inflating inflation computer recording size hard to hear amplify zero-handed in device? controls can something picture instructions incentives make comfy record for me? how it fits together hard to do where does deflation one-handed clear + concise it go? communication directions material why does it hurt? comfort to/with doctor intuitive putting it on how do I use it stethoscope monitoring + recording data Possible Solutions to Issues alternatives to Regarding Current Manual use hearing beat how do I put Sphygmomanometers it together? difficult to put clear, concise directions reliability on with one arm intuitive assembly quality left/right handed users assembly make el device its one-handed own case! make ‘em medium sized reading the gauge fewer parts ease of assembly need a table number of parts numbers are small for everything storage + maintenance no assembly is assembly required make sure its in view really necessary? what function does case serve? can i calibrate it? reformat it signal what if it breaks? how do I take it accuracy relocate it apart/store it? calibration hard to fit in case is this necessary?2 warranty analog hard to read exactly bigger case how can i tell when it lifetime limited case ugly/lumpy needs calibrating? smaller device put on arm band
  • 29. A MORE USER FRIENDLY SPHYGMOMANOMETERIDEATION + DEVELOPMENT2
  • 30. A MORE USER FRIENDLY SPHYGMOMANOMETERIDEATION + DEVELOPMENT2
  • 31. A MORE USER FRIENDLY SPHYGMOMANOMETERFINAL CONCEPT2
  • 32. A MORE USER FRIENDLY SPHYGMOMANOMETERFINAL CONCEPT 2 LIGHTS UP WITH EACH HEARTBEAT PRESS TO RELEASE PRESSURE 12 AIR INTAKE
  • 33. AN IN-DEPTH STUDY ON IMPROVING THEFIRE HYDRANT TIME BOTTLENECK For the past 100+ YEARS, the FIRE HYDRANT has been part of our fire fighting system, PROVIDING ACCESS TO WATER. But it can still happen MORE QUICKLY...1
  • 34. AN IN-DEPTH STUDY ON IMPROVING THEFIRE HYDRANT PROJECT GOAL Reduce the time it takes to access underground water by at least 50%. Focus on the fire hydrant. 10 weeks.1
  • 35. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTCURRENT SCENARIO 1a 1b 1c 2 3a 3a 3b It currently takes the FASTEST FIREFIGHTERS 4 around 120 SECONDS to complete these steps. Typical times may take upward of 160 SECONDS.1
  • 36. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTCURRENT SCENARIO 1a 1b 1c 2 3a 3a 3b It currently takes the FASTEST FIREFIGHTERS 4 around 120 SECONDS to complete these steps. Typical times may take upward of 160 SECONDS. Notice the demanding BODY POSITIONS and1 RANGE OF MOTION required.
  • 37. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTOTHER ISSUES TO CONSIDER The UNINTENDED INCLEMENT WEATHER The system is huge, USER can open can inhibit access. and REPLACING unprotected hydrants ALL of a municipality’s with the right wrench. hydrants AT ONCE IS UNREALISTIC.1
  • 38. AN IN-DEPTH STUDY ON IMPROVING THEFIRE HYDRANT DESIGN CHALLENGES Maintain or enhance current functions. Eliminate or modify steps needed to access water. Prevent unintended use. Minimize climate’s impact on hydrant operation. Integrate with existing infrastructure.1
  • 39. AN IN-DEPTH STUDY ON IMPROVING THEFIRE HYDRANT the fire hydrant costs 1 $1,100 Cost to replace this Kennedy fire hydrant, DESIGN CHALLENGES used in Columbus, OH $1,500 - $5,000 Cost to relocate a hydrant. The most feasible method, from an engineering standpoint, is to “kill” the old tap and bore a new one. A more complicated but cheaper option would Maintain or enhance be to extend the hydrant bury to the desired location (may involve tearing up sidewalk). 2, 3 $3,000 - $6,500 current functions. Cost of a complete installation (tee, street valve, lateral, bury, extension and hydrant body, properly bedded trench, labor), with no existing pavement to remove/replace and trenching equipment in place; $6500 when streets/sidewalks need to be replaced. Eliminate or modify steps $850 The costly component of a fire hydrant is the feed main. This is the cost of a Model 64 needed to access water. hydrant body (California). purchasing Purchasing in a public setting must be open to competitive bidding for “major” purchases. There is a large variety of manufacturers, each with their own parts to service the Prevent unintended use. equipment, and most of the time you already have other fire hydrants in-use. they aren’t cheap These costs describe how much a hydrant costs initially... most of the cost comes from the labor needed to instal the hydrant. An important thing to consider is that these hydrants are Minimize climate’s impact not one-time purchases; they are investments in public safety, and require continuous labor to maintain them during their lifetimes, which can be longer than 50 years! on hydrant operation. Integrate with existing infrastructure. A SIGNIFICANT portion of integrating with the current system deals with the FINANCIAL AND LOGISTICAL ASPECTS of implementing a NEW SYSTEM.1
  • 40. AN IN-DEPTH STUDY ON IMPROVING THEFIRE HYDRANT the fire hydrant costs 1 $1,100 Cost to replace this Kennedy fire hydrant, DESIGN CHALLENGES hydrant users who pays for what? used in Columbus, OH $1,500 - $5,000 Cost to relocate a hydrant. The most feasible method, from an engineering standpoint, is statistics to “kill” the old tap There are a new one. A 6,000,000 fire and bore an estimated more complicated but cheaper option would hydrants currently in the United States Maintain or enhance be to extend the hydrant bury to the desired location (may involve tearing up sidewalk). current There are more than 17 manufacturers and even more who still have 2, 3 $3,000 - $6,500 current functions. hydrants installed and in-use Cost of a complete installation (tee, street valve, lateral, bury, Many of these hydrants require different tools extension and hydrant body, properly bedded trench, labor), with to operate and maintain no existing pavement to remove/replace and trenching equipment in place; of Columbus, OH in the city $6500 when streets/sidewalks need to be27,000+ hydrants There are replaced. Eliminate or modify steps $850 1,500 - 2,500 hydrants need repair each year The costly component of a fire hydrant is the feed main. Thisnearly 1 each day KO’d64 a car is the cost of a Model by needed to access water. hydrant body (California). fire department: inspection division of water: maintenance The responsibility of inspecting purchasing fire hydrants 4 full-time 2-person repair crews The Division of Water, part of the Department falls to the local fire department(s), as they in a public setting must be open Purchasing of Utilities (at least in Columbus) is the actual 3 styles we buy new, 2 more old serviceable the ones who must know where each hydrantbidding for “major” purchases. owner of each fire hydrant. They are therefore to competitive is (as seen in a Water Atlas, above), and large variety of manufacturers, There is a the ones responsible for maintaining and whether or not it works. Inspections of every hydrant are required repairing/replacing hydrants when needed. each with their own parts todays the every 60 service Prevent unintended use. equipment, and most of the time you already When a hydrant is found to be have other fire hydrants in-use. inoperable They provide the fire department with for whatever reason, the fire department 32 fire houses in Columbus inspection forms every 60 days. will update that hydrant’s status in an they aren’t cheap Of the average 3 “working fires” each day, online water atlas; this helps to keep other battalions informed of the broken hydrants, describe how much a hydrant costs hydrant; that of the cost comes from the These costs about half require the use of a initially... most means that more than 95% of interaction and helps them avoid those hydrants during to instal the hydrant. An important thing to consider is that these hydrants are labor needed Minimize climate’s impact a fire call. not one-time purchases; they are investmentsinspection and and require continuous labor to with fire hydrants is due to in public safety, maintenance, not fighting fires. maintain them during their lifetimes, which can be longer than 50 years! on hydrant operation. communication is everything The current system of inspecting and maintaining hydrants relies heavily on communication between the fire department and the local water authority. It also allows for a gap-in-service to occur (when there is an inoperable hydrant) between the time of its failed inspection and the time the water authority makes the repair. Integrate with existing infrastructure. A SIGNIFICANT portion of integrating with the current system deals with the FINANCIAL AND LOGISTICAL ASPECTS of implementing a NEW SYSTEM.1
  • 41. AN IN-DEPTH STUDY ON IMPROVING THEFIRE HYDRANT the fire hydrant costs 1 $1,100 Cost to replace this Kennedy fire hydrant, DESIGN CHALLENGES hydrant users who pays for what? used in Columbus, OH $1,500 - $5,000 Cost to relocate a hydrant. The most feasible method, from an engineering standpoint, is statistics to “kill” the old tap There are a new one. A 6,000,000 fire and bore an estimated the fire hydrant the market more complicated but cheaper option would hydrants currently in the United States Maintain or enhance be to extend the hydrant bury to the desired location (may involve tearing up sidewalk). current There are more than 17 manufacturers and even more who still have 2, 3 $3,000 - $6,500 current functions. hydrants installed and in-use Cost of a complete installation (tee, street valve, lateral, bury, Many of these hydrants require different tools extension and hydrant body, properly bedded trench, labor), witha look at budgeting for hydrants to operate and maintain a myriad of hydrants no existing pavement to remove/replace and During 2007, the City of Columbus, OH 1 There are at least 17 fire hydrant trenching equipment in place; of Columbus, OH in the city $6500 when budgeted nearly $750,000 for fire hydrant manufacturers currently operating in the streets/sidewalks need to be27,000+ hydrants There are replaced. maintenance of their nearly 25,000 hydrants Eliminate or modify steps United States. However, there have been at the time; roughly $450,000 of this was more than 150 fire hydrant manufactures over $850 1,500 - 2,500 hydrantssolely for fire each year need repair hydrant replacement. this country’s history. The costly component of a fire hydrant is the feed main. Thisnearly 1 each day KO’dThe a car is the cost of a Model 64 following numbers are based on this needed to access water. by 2 As it is the responsibility of the local water hydrant body (California). 2007 data from Columbus. authority to purchase fire hydrants, the local inspection fire department: division of water: maintenance 4 full-time 2-person repair crews budget for repairing fire of Water, part of the Department government is responsible The responsibility of inspecting purchasing to budget for the fire hydrants 40% of the The Division purchase and repair of hydrants. the local fire department(s), as they in a public setting mustnew, 2 hydrants serviceable falls to Purchasing 3 styles we buy be open more labor old of Utilities (at least in Columbus) is the actual is for replacement parts and the ones who must know where each hydrantbidding for “major” purchases. to competitive crew owner of each fire hydrant. They are therefore 3 An estimated 6,000,000 fire hydrants in a Water Atlas, above), and large variety of manufacturers, is (as seen are There is a Inspections of every hydrant are required the ones responsible for maintaining and currently in operation in the United States.it works. whether or not each with their own parts todays the So if it costs $300,000 to support 27,000 every 60 service repairing/replacing hydrants when needed. Prevent unintended use. equipment, and most of the time you already hydrants, then an approximation for the 4 Nearly 1,150,00 firefighters, more than 75% found to be have other fire hydrants in-use. in Columbus When a hydrant is inoperable 32 fire houses nation’s yearly budget is: They provide the fire department with of which are volunteer, are for whatever for responsible reason, the fire department $66,700,000 inspection forms every 60 days. using and inspecting thesewill update that hydrant’s status in an hydrants. online water atlas; this helps tothey aren’t cheap Of the average 3 “working fires” each day, keep other These costs describe how much a hydrant costs hydrant; that of the cost comes from the about half require the use of a initially... most 5 These firefighters come from the more than of the broken hydrants, battalions informed labor needed to instal the hydrant. An importantofinteraction for is that these hydrants are means that more than 95% ofthing to consider repairing fire 60% the budget 50,000 fire stations acrossand helps them avoid those hydrants during the country. with fire hydrants is due to in publicfor purchasing and installing hydrants is safety, Minimize climate’s impact a fire call. not one-time purchases; they are investmentsinspection and and require continuous labor to maintain them during their lifetimes, whichnew be longer than 50 years! can hydrants maintenance, not fighting fires. 6 And these fire stations are part of more than 30,000 fire departments, So if it costs $450,000 to support 27,000 on hydrant operation. communication is everything hydrants, then an approximation for the 7 Which exist in the nearly 19,000 cities in nation’s yearly budget is: The current system of inspecting and maintaining hydrants relies heavily on communication the United States and theirbetween the fire department and the local water authority. It also allows for a gap-in-service to surrounding municipalities. $100,000,000 occur (when there is an inoperable hydrant) between the time of its failed inspection and the time the water authority makes the repair. Integrate with existing replacement strategy With anywhere from 6-10% of Columbus’s fire hydrants needing repairs or replacement each the money is there $100,000,000 dollars annually spent on new infrastructure. year, it is conceivable that a new fire hydrant could replace all of the old hydrants within fifteen fire hydrants is no small amount! And that years. What would it take for a municipality to commit to such a plan? money comes from all over the country. A SIGNIFICANT portion of integrating with the current system deals with the FINANCIAL AND LOGISTICAL ASPECTS of implementing a NEW SYSTEM.1
  • 42. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTBRAINSTORMING SESSIONS1
  • 43. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTCONCEPT IDEATION Integrate the TOOLS INTO THE HOSE to help PREVENT MISUSE, efficiently harness HUMAN1 POWER, and operate with TWO HANDS for ONE- STEP ACCESS, eliminating time.
  • 44. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTCONCEPT DEVELOPMENT1 DEVELOPING an integrated HOSE-TOOL and fire hydrant to work with it.
  • 45. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTFORM DEVELOPMENT1
  • 46. AN IN-DEPTH STUDY ON IMPROVING THE FIRE HYDRANTMECHANICAL DEVELOPMENT1 Now, to FIGURE OUT HOW IT ALL WORKS.
  • 47. 1 2 3 THE SOLUTION IS ALL ABOUT SAVING TIME The new fire hydrant and hose-tool work together to cut operation time by more than 50%!1
  • 48. 1 2 3 THE SOLUTION IS ALL ABOUT SAVING TIME The new fire hydrant and hose-tool work together to cut operation time by more than 50%! 1 One trip from truck to hydrant; 10-15 seconds saved!1
  • 49. 1 2 3 THE SOLUTION IS ALL ABOUT SAVING TIME The new fire hydrant and hose-tool work together to cut operation time by more than 50%! 1 One trip from truck to hydrant; 10-15 seconds saved! 2 Single step anchor and attach; 45-60 seconds saved!1
  • 50. 1 2 3 THE SOLUTION IS ALL ABOUT SAVING TIME The new fire hydrant and hose-tool work together to cut operation time by more than 50%! 1 One trip from truck to hydrant; 10-15 seconds saved! 2 Single step anchor and attach; 45-60 seconds saved! 3 One tool, comfortable motion;1 10-15 seconds saved!
  • 51. 12 534 THE WHOLE OPERATION JUST ONE TOOL 2 1 4 3 The new hose-tool is an all-in-one connection and operation device. 5 There are 4 tracks used: 1 Lock + Unlock 2 Neutral, non-ratcheting 3 Closing, clockwise, ratcheting 4 Opening, counter-clockwise, ratcheting 1 5 This tells which track is in-use
  • 52. INSERT THE WHOLE OPERATION JUST ONE TOOL1 PUSH TURN RELEASE SELECT RATCHET
  • 53. INSIDE HOW THE FIRE HYDRANT 1 SOLVES PROBLEMS 1 Hydrant Shell, one solid piece, cast iron; access to water and maintenance gears angled for weather protection.1
  • 54. INSIDE HOW THE FIRE HYDRANT 1 2 SOLVES PROBLEMS 1 Hydrant Shell 2 Water Gear Assembly, stainless steel; provides fast access to water by turning the Water Valve Stem.1
  • 55. INSIDE HOW THE FIRE HYDRANT 1 2 SOLVES PROBLEMS 1 Hydrant Shell 3 2 Water Gear Assembly 3 Water Valve Stem, galvanized steel rod; integrates with existing water valve underground.1
  • 56. INSIDE HOW THE FIRE HYDRANT 1 2 SOLVES PROBLEMS 4 1 Hydrant Shell 4 Maintenance Gear, stainless steel; 3 2 Water Gear Assembly provides maintenance access by turning the 3 Water Valve Stem Attachment Gear.1
  • 57. INSIDE HOW THE FIRE HYDRANT 1 2 SOLVES PROBLEMS 4 1 Hydrant Shell 4 Maintenance Gear 3 2 Water Gear Assembly 5 Attachment Gear, 5 galvanized steel; 3 Water Valve Stem fastens Hydrant Shell to underground pipe.1
  • 58. INSIDE HOW THE FIRE HYDRANT 1 2 SOLVES PROBLEMS 4 1 Hydrant Shell 4 Maintenance Gear 3 2 Water Gear Assembly 5 Attachment Gear 5 3 Water Valve Stem 6 Optional Outer Label; for identification, may also include information on repair status, flow rate, jurisdiction. 61
  • 59. 2 4 6 6 1 3 5 H2O 5 1 2 4 HOW THE COMPONENTS INTEGRATE 1 Teeth lock with a turn. 2 Spring secures hose. 3 Tooth rides in channels. 4 Hose spins freely. 5 Water pushes barrier. 6 Active safety lock.1
  • 60. GPS navigationputting some adventureback in wayfinding
  • 61. GPS navigationcontentpart one:historical contextGPS technology is disruptive to traditionalnavigation techniques and culturepart two:user experience investigationinvestigation into how GPS users interact withtechnology and their environmentpart three:market analysis & business opportunityGPS manufacturers are taking a serious economichit as smartphones break into the marketpart four:concept developmentcreating a new navigation experience usingGPS technologypart five:final conceptfinal form and concept scenario
  • 62. GPS navigationpart onehistory
  • 63. GPS navigationhistorical methods Pacific Islanders native Pacific islanders explore and unite all major islands in the Philippines methods: intimate connection with natural world
  • 64. GPS navigation heritage” To treat navigation as an isolated body of knowledge is to miss the ‘life world’ of the [Pacific] islanders, in which everyone makes a contribution to navigation because it is an imtimate part of their social and economic activities, inextricably interwoven with meaning and power.” -David Turnbull
  • 65. GPS navigationmarkers
  • 66. GPS navigationtools BCE future astrolabe compass sextant marine chronometer calculates time shows relation calculates calculates and relative to magnetic latitude longitude location north
  • 67. GPS navigation Global Positioning System GPS utalizes 24 satelites that orbit our earth to provide users with detailed information on our exact location and access to a virtual environment. In 1996 the Global Positioning System or GPS was made available for civillian use. This disruptive technology has lead to a wide array of GPS devices and services GPS devices can provide:• longitude & latitude• altitude• land speed• direction• time and date• street and topographical maps• waypoint and route storage• bearing to waypoint• traffic services• photo navigation• spoken interface• turn by turn navigation GPS is fundamentally changing the way we navigate our world.
  • 68. GPS navigationpart twoGPS user experience
  • 69. GPS navigationCollin’s GPS experience marsh camp rock site slide passGPS:actual:
  • 70. GPS navigationCollin’s GPS experience:turn-by-turn compared to daily routineactual paths takenpath suggested by GPS
  • 71. GPS navigation“goto” experimentTo better understandhow the “goto” works,I decided to try itout. I got coordinatesfor a destination froma geocaching web site.The coordinates alsocame with a clue: “itsybitsy spider...” Theimages represent the“goto” experience program coordinates follow arrow “which way should we go? “lets go through the Oval, it is more scenic” Analysis The “goto” function suggests a direction, rather than strict turn-by-turn commands. It enables the navigator to ... climbed observe their environment and up the water make decesions based on those spout. Geocache observations. It also reflects located. a more natural path.
  • 72. GPS navigationpart threebusiness opportunity
  • 73. GPS navigationGPS market analysisGPS is available for use in three main formats hand held GPS• durable and portable• digital interface integrated GPS• for automobiles• vioce command for hands free, turn by turn navigation Analysis: smart phone Hand held and integrated GPS• all of the standard devices have different external features on hand held characteristics, however they and integrated GPS essentially offer the same services devices and features. Smart phones offer• fully integrated additional features, and are tied into mobile phone to an information network.
  • 74. GPS navigationGPS market analysisAn online survey was conductedwith 44 people. The question is:when you are exploring a newcity, which do you prefir?-to know exactly where I amgoing 70.5% 29.5%70.5% -to wander about 29.5%Analysis:Many of the respondents enjoyknowing exactly where they aregoing, which is what current GPSdevices with turn by turn aim atachieving. However a majority lof respondents enjoy wandering, like to know exactly w where they are goingwhich is an activity that GPSdevices are not specefically ldesigned to do. like to wander about
  • 75. GPS navigationGPS market analysisGarmin and TomTom, two GPS manufacturers takemajor hits in the stock market as smartphoneproviders offer similar services. Oct 28, 2009 Jan 21, 2010 free navigation for free navigation for Google smartphones Nokia smartphonesNASDAQ 2009 Spet Jan 2010 since Oct 28: Garmin stock 16% Analysis: business TomTom stock 32% opportunity
  • 76. GPS navigationopporunityIf GPS manufacturers such as Garmin orTomTom want to see continued growth,they must explore new business opportunities.This represents an opportunity to createa device which reimagines the GPSnavigation experience.> Divergence> Convergence> Historical context> Natural context
  • 77. GPS navigationpart fourconcept development
  • 78. GPS navigation
  • 79. GPS navigationgroup brainstormingA group brainstorm resulted in many useful andinteresting ideas. Each of these ideas representspossible category for explorationcultural legacy waypoint device animal tracking social appsextending the senses cross cultural context sensitive understanding natural connection information phenomena
  • 80. GPS navigation1. current location via GPS 1. current location via GPS e nc2. calculate distance s ta iles di 4 m via magnetic compass 1. e 3. nc 4. 2. calculate distance s ta iles N 86º 21’ 41.95” di 4 m W 043º 58’ 32.13” via magnetic compass 1. 3. 4. N 86º 21’ 41.95” W 043º 58’ 32.13”3. calculate distance via laser range finder 3. calculate distance via laser range finder4. calculate desired coordinates 4. calculate desired coordinates 1. N 83º 23’ 36.23” W 043º 34’ 62.72” 1. N 83º 23’ 36.23” W 043º 34’ 62.72” N 2. N 2.
  • 81. GPS navigationresearch & inspiration
  • 82. GPS navigationconcept developmentThe “bread crumb” shooter allows the userto look through a lens, mark a spot, andthen navigate to that spot.These concepts are inspired by the compassand telescope form.
  • 83. GPS navigation
  • 84. GPS navigationconcept developmentthis form is a simple lens thatthe user can look through to marka location. That lens can doubleas a navigation screen
  • 85. GPS navigation
  • 86. GPS navigationpart fivefinal concept
  • 87. GPS navigation
  • 88. GPS navigation Alex Sara
  • 89. GPS navigationconcept scenario
  • 90. GPS navigationconcept scenario
  • 91. GPS navigation
  • 92. GPS navigation
  • 93. GPS navigationconcept scenario
  • 94. GPS navigation
  • 95. GPS navigationconcept potentialThe Navigation Lens effectively reimagines the GPSnavigation experience.If GPS manufacturers such as Garmin or TomTombegin production of this device they may observecontinued growth, through the exploration of newbusiness opportunities.Areas explored:Divergence:A new device provides never before seen featureswhich appeal to current GPS users who use only afew functions in their current GPS device as wellas non-GPS users.Historical context:The Navigation Lens is based on line-of-sight navigation, which is a founding methodof navigating our world. Additionally it drawsinspiration from the compass and telescope, twoclassic navigation devices.Natural context:This device will inspire people to activelyobserve and explore their environments, thuscreating the potential for people to reconnectwith the natural world on a deeper level.
  • 96. GPS navigationThank you