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This was a five minute presentation that started off a session that I led at WhereCamp 2010 called "Maps and play: mapping social and strategic spaces." The key idea is that emerging metaphor for interacting with location-based services has been the list, not the map. My theory is that this is because google-maps type maps are not the most suited for social and strategic spaces. But then what kind of maps are? We had a great discussion and the notes are at http://notepad.smedresmania.com.