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Self Marketing & Networking

Self Marketing & Networking



Using Social Media To Find Your Next Job, Make Extra Income, Or Find a Business Partner

Using Social Media To Find Your Next Job, Make Extra Income, Or Find a Business Partner



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    Self Marketing & Networking Self Marketing & Networking Presentation Transcript

    • Self-Marketing/Online Networking Using Social Media To Find Your Next Job, Make Extra Income, Or Find a Business Partner
    • Click to watch the Social Media Revolution VIDEO
    • Here’s a story about Joe and Sue Joe and Sue are both bankers who were laid off on the same day from the same company.  Times are tough and the banking industry isn’t as profitable as it used to be.  Jobs are now scarce and hundreds of thousands of previously employed people are without jobs to provide for their family. When Joe and Sue find out that they have lost their jobs, they each take a different path to finding a new one. Joe is one of those people who never bought into the whole social media hype.  “Why do I need more friends?” he said. “It’s a waste of my time.” Sue, however, realized long ago the power of networking online. She’s amassed hundreds of Twitter followers, and has just as many Facebook friends and LinkedIn connections.  Not to mention her blog where she has a complete resume of her skills and full contact information.
    • The first day after Joe loses his job; he heads out to grab the morning newspaper and begins to scan the classifieds.  He also calls a few friends who might know of something, and he even calls a professional recruiter.  Then he goes online to look for openings. His job search has begun.
    • Sue, on the other hand, started the job search minutes after she was laid off.  She immediately told all of her followers about it on Twitter, possibly using her smart-phone to update her status.  Minutes after that, she updated her profile on LinkedIn and notified every contact there that she was available and looking.  Then she updated her Facebook status and wrote a blog entry about her experience and what kind of work she was looking for.
    • So who got the job quicker?  Of course, it was Sue. The power of social media enabled her to sneeze her message out to more people, faster than Joe could. Her associations with “friends” also enabled her to be recommended personally by someone who might have a connection inside a company she is hoping to work for.  Joe, on the other hand, is still checking the classified ads. Do you want to be Joe, or Sue?
    • (Fortune) -- If you need a job, or just want a better one, here's a number that will give you hope: 50,000. That's how many people the giant consulting firm Accenture plans to hire this year. Yes, actual jobs, with pay. It's looking for telecom consultants, finance experts, software specialists, and many more. You could be one of them -- but will Accenture find you? To pick these hires the old-fashioned way, the firm would rely on headhunters, employee referrals, and job boards. But the game has changed. To get the attention of John Campagnino, Accenture's head of global recruiting, you'd better be on the web. To put a sharper point on it: If you don't have a profile on LinkedIn, you're nowhere. Partly motivated by the cheaper, faster recruiting he can do online, Campagnino plans to make as many as 40% of his hires in the next few years through social media. Says he: "This is the future of recruiting for our company.“ How LinkedIn will fire up your career - Fortune March 25, 2010
    • Start with building your online profiles Linkedin Twitter Facebook Online Video Blog Aboutme.com List of others on http://knowem.com/
    • If you’re looking to advance your career, do freelancing work, or just building your list of contacts, then social media is among the most important things to get involved with. Social marketing is getting more and more important as social networks like Facebook, Twitter and LinkedIn continue to grow in size and importance. Today, most active internet users have profiles on Facebook, Twitter and many other social sites and networks. Just by making a profile on these networking sites, you can get connected to millions of users across the world. A large and increasing number of companies are using social media to engage with consumers and recruit employees.
    • Before you start Before you start, find your target industry or audience and find out how to reach them, as these will be the groups, business pages, or people you be trying to connect with. Even though it may seem overwhelming at first, getting involved in the different networks is important if you want to succeed in social media marketing. Like you, others are also actively involved in these activities, so your language and the way that you communicate should be different and gripping. This way, the other participants are more likely to notice you and get hooked to your message. To stand out from the crowd and to establish, maintain and increase contact with people you should know how to engross your contacts.
    • Linkedin Benefits Usually top search listing http://search.yahoo.com/search?ei=UTF-8&fr=ytff-tyc&p=gabe+elliott Recruiters are using it Every Fortune 500 company is represented More than a quarter of linkedin’s members are senior executives Connect to a potential business partner Tips How to Set Up a Profile on LinkedIn http://www.dummies.com/how-to/content/how-to-set-up-a-profile-on-linkedin.html#ixzz1AD5fAClO Ask people for recommendations and can vouch for your abilities. Grow network by joining groups, finding colleagues and classmates, or introduce yourself to others in your industry (my network is 15mm) http://www.linkedin.com/pymk-results?full= Add a video resume to your profile http://www.reelsocialmedia.com/2009/05/how-to-add-video-to-your-linkedin-profile-and-get-some-extra-links-too/ Use the job search Follow companies your interested in and connect with those employees Additional resources http://imonlinkedinnowwhat.com/
    • Twitter Benefits Over 100 millions users High search engine ranking http://search.yahoo.com/search?ei=UTF-8&fr=ytff-tyc&p=gabe+elliott Build reputation and find contacts in your industry Find a job http://www.twitjobsearch.com/ , http://tweetmyjobs.com/ Tips How to set up and use Twitter http://www.youtube.com/watch?v=J0xbjIE8cPM&feature=related Provide regular daily content. This can also be automated Follow members within your industry or potential industry as well locally. Search for relevant terms or use tools to find members by categories: Twellow.com Listorious.com Nearbytweets.com hashtags.org Wefollow.com http://wefollow.com/city/portland_or/followers Always thank those that mention you and “retweet” others posts regularly Additional resources http://www.twitip.com/
    • Facebook Benefits Over 600 million members Over 80% of companies have a presence on Facebook High search engine ranking Tips Choose one of three strategies- Keep your personal profile professionally oriented, create a separate profile for professional use, or start a personal page Add connections to those within your industry or an industry your interested in getting into. You can even target local people Update wall with content that establishes you a professional in your industry Join groups that relate to your industry or industry of interest and interact Follow local business pages and interact http://portland.citysearch.com/browse/social-media-directory
    • Online Video(Youtube, Vimeo, etc) Benefits 100 million videos are watched on Youtube alone every day You can actually make money with it ( video blogs, create a mini-series, host a show, etc) Meet 10 YouTube Stars Making $100,000 Plus Per Year Make a video resume – People prefer video http://www.youtube.com/user/SupremeCV#p/u/4/BBfYKqvY7Sk Video’s rank high on search engines Tips Connect with others in your vertical and subscribe to channels that relate to your industry Post video resume on all your social profiles
    • Blog Benefits There are 200 million blogs out there Central platform to create content to be distributed to social profiles Blog posts are a great way to share your knowledge. In any industry, those that are viewed as the most knowledgeable tend to be the most trusted Your blog can act as a resume – one that potentially gives you the edge over someone else Tips Choose the right blogging platform- wordpress, posterous, tumblr, etc. Update blog with new content 1-5 times per week Connect to all your social profiles and set up auto feeds Have Google Alerts setup for the topics of your choice (industries you’re in, your clients, etc.) Read Digg and Reddit and StumbeUpon for ideas on content Find blogs that relate to what you want to write about on Technorati Top 100 blogs Additional resources http://www.problogger.net/
    • About.me About.me pulls your multiple profiles together including linkedin, facebook, twitter, & blog to have a single on-line identity for personal or professional use. Quickly build a personal and dynamic splash page that points visitors to your content from around the web. Understand how many people see your profile, where they're coming from, and what they do on your page. https://about.me/directory/
    • Now that you’ve built your online profile, you’re ready to start using some of the best job search engine sites and directories to actively find your new career Job Search Engines and Directories Indeed.com Mediabistro.com Craigslist Theladders.com Guru.com Freelancer.com Linkedin LinkUp.com Simplyhired.com
    • Thank You Gabe Elliott Find me on http://theinternetvision.com http://gabeelliott.posterous.com/ http://twitter.com/gabeelliott http://twitter.com/yahooguy http://facebook.com/gabejelliott http://www.youtube.com/yahoogabe http://www.linkedin.com/in/gabrielelliott