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MORCon 2012-Building a Strategy to Dominate Google+ Local
 

MORCon 2012-Building a Strategy to Dominate Google+ Local

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Google+ Local is one of the products of the most important Internet companies and is the largest and most used search engine today. It is more visually interesting as it already integrates social ...

Google+ Local is one of the products of the most important Internet companies and is the largest and most used search engine today. It is more visually interesting as it already integrates social interaction between fans/followers/customers and business/company. Having an optimized and verified Google+ Local for your business would mean exposure not only on Google Maps and Google+, but on the SERPs as well.

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    MORCon 2012-Building a Strategy to Dominate Google+ Local MORCon 2012-Building a Strategy to Dominate Google+ Local Presentation Transcript

    • Mastering Online Ranking Conference 2012 http://www.seo.org.phBuilding a Strategy to Dominate Google+ Local Ester Rebecca Del Fierro
    • Who’s Your Speaker?2005 : Finished bachelor of Science in InformationTechnology at Mapúa Institute of Technology2005 – 2006 : Worked two call centers as CSR andTSR2007 : SEO Specialist at Netpros Inc.2008 : SEO Specialist at Zimplizity SolutionsCorporation2009 : Link Popularity Manager atDirectWithHotels Philippines Ltd.2010 : Social Media Optimization Manager atDirectWithHotels Philippines Ltd.2011 – Present : Online Marketing Manager atDirectWithHotels Philippines Ltd.The gUrLaLiEn of SEO Org PH 
    • Things to Discuss• The Birth of Google+ Local – Relation to Google Maps, Google Places, Google+ – Creation, Optimization, and Verification• Google+ Page for Your Business – Comparison of Google+ to Other Social Media Sites – Set-up and Optimization – Promoting and Optimizing Further – Effective Maintenance• The “Merging” of Google+ Local and Google+ Business Page• Best Practices for Full Blast Google+ Local Marketing Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The Birth of Google+ LocalGoogle Places pages have been entirely replaced by the new Google+ Localpages • Google Places Page is now called Google+ Local • Google+ Local pages are more visually interesting. • Social Interaction via circles filter, find and message reviews / recommendations from family/friends/colleagues • The appearance of a “Local” tab within Google+ (offers a mix of popular, social and recommended Google content) • The integration of Google+ Local pages across Google platforms (Search, Maps, Mobile) Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Relation to Google Places and Google Maps WHAT ISIt is a location based searchresults on Google accompaniedby a map. Appearing on theseresults is particularly importantfor those businesses whooperates in a specificregion, such as a hotel orrestaurants. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Creation, Optimization, and Verification Methods of Verification:  via Phone  via SMS  via Postcard Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Google+ Page for Your Business • A social network powered by the search engine giant Google that allows businesses to create pages and develop relationships with prospects and customers on multiple levels. • Individuals can add a brand to a specific Google+ Circle, share a Google+ page with their network, and interact with the content posted by that company. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Comparison of Google+ to Other Social Media Sites Facebook Twitter Google+ Launched on June 2011 by invitation Founded by Mark Zuckerberg on Created by Jack Dorsey on March only. But has been released to theHistory February 2004 (8 years in 2006 (6 years in existence) public on Sept 2011 (1 year and 3 existence) months in existence) Built on the premise of answering the question "what are you doing?" It has Largest social network with wide Considered (still) as the new social evolved into a place where people canDescription appeal. Boasts high number of network, which integrated Google Buzz get information/updates from people, daily active users and Google Profiles organizations, and products they find interesting Apps for iPhone, Android, Nokia, Apps for iPhone, iPad, Blackberry, andMobile Friendliness Palm, Blackberry, Windows, Apps for iOS and Android Windows Sidekick, Sony, and INQ Location, Contact Information, Location, Website URL, 160-character Location, Contact Information, DetailedCompany Information Detailed Description description DescriptionPosting number of 63,206 characters 140 characters 1,000,000 characterscharacter limit Installation of a customized Customizing backgroundPersonalized Page application Default Image and Cover Photo Default Image Default Image and Cover PhotoPhoto sharing Yes Yes YesVideo sharing Yes Yes YesChat features Yes No YesVideo chat Yes No YesPrivate Messaging Yes Yes Yes Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Comparison of Google+ to Other Social Media Sites900,000,000800,000,000700,000,000600,000,000 Population500,000,000400,000,000 Estimated Monthly Visitors300,000,000200,000,000100,000,000 0 Google+ Facebook Twitter Linkedin Pinterest Population Estimated Monthly Compete Rank Alexa Rank Visitors Google+ 250,000,000 33,167,422 N/A 1 Facebook 800,000,000 160,327,945 2 2 Twitter 383,000,000 45,457,356 19 9 LinkedIn 147,000,000 25,183,414 40 11 Pinterest 2,200,000 21,202,798 52 16 Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Set-up and OptimizationBuilding a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Set-up and OptimizationBuilding a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Set-up and OptimizationBuilding a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Promoting and Optimizing Further • Optimize MORE to make it not only more engaging, but also more valuable and effective for lead generation • Regularly share fresh content • React and respond to your fans • Be engagingStart sharing a few updates before you begin telling the world about it. • Measure • Adapt your strategy • Optimize your presence based on your own individual results and goals. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Effective Maintenance ASK QUESTIONS FACT: People love to talk about themselves and offer their thoughts• Ask questions that encourage your fans to sharepersonal stories related to your brand• Asking questions will serve as an excellent tool toincrease the interactions on the object• Conversation will encourage your fans to talk toeach other YOUR GOAL To publish questions that your fans will want to answer and share for a viral effect Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Effective Maintenance POST GAMES AND TRIVIAS People are inclined to provide answers as a way to show offtheir knowledge about a topic. It is a great way to engage people to get to know your fanbase just as well as they know your brand A great implementation that will guarantee your games andtrivia generate traction in the News Feed is by posting them on arecurring schedule. Your fans will know when to check theirNews Feeds or your Wall for the content that they want to see. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Effective Maintenance INCORPORATE RELEVANT PHOTOS Instead of telling your fans about your products andservices, show them why you’re so proud of your brand. Attract people to your Posts as soon as they access theNews Feed by incorporating relevant photos and images Many times, social media users aren’t interested in readingthrough lengthy text updates and would prefer to be introducedto immediate content such as photos. Images are also a great way to get your fans excited aboutbrand-new products or services being introduced by yourcompany Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Effective Maintenance INCORPORATE VIDEOS→ Videos are a great way to introduce your fans to new products orservices by posting teaser content that will build hype and excitement→ Give people a sneak peak to items before they become available tothe public and ask for feedback within the News Feed.→ Videos are also extremely useful to show people how to utilize yourproducts and services→ Provide people with a brief tutorial as both an interactive post aswell as a helpful customer relationship management tool. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Effective Maintenance INCLUDE LINKS WITHIN POSTSNot only will you be spreading your own brand content, but themore users who engage with your posts and indicate anaffinity, the more visible your brand will be on social media.If your brand posts a link that users find valuable andinteresting, they’re likely to pass it along to their friends who willsend it to their friends, and so on.Utilize links to direct traffic back to your website and encouragepeople to share their sentiments toward your brand ascomments Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Effective Maintenance BE EXPLICIT IN YOUR POSTSUtilize your Posts to tell people exactly what you want them todo. Be explicit and publish call-outs that will explain to yourusers exactly what action you want them to take. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Benefits:  Addition of Posts and Videos Tab for optimum Search Engine Optimization opportunities  Significant Increase in Organic Ranking on the Search Engine Results Page  Significant Increase in Organic Ranking on Google Maps Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Best Practices for Full Blast Google+ Local Marketing Build a Strategy that is Social by Design Social Media should bebaked into everything youdo, not added at the end of acampaign or done on the side. Social Media should beintegrated with your broadermarketing efforts and part ofhow you reach your businessobjective Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Best Practices for Full Blast Google+ Local Marketing Create an Authentic Brand Voice People on social media are clear and open about who they are - be the same by providing straightforward information about your business Social media is an ideal place to bring your brand personality to life through an authentic and consistent voice Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Best Practices for Full Blast Google+ Local Marketing Make it InteractivePeople spend time on socialmedia communicating andsharing with others, so alwaysengage in two-wayconversationsThink about the aspects ofyour brand that are inherentlysocial and create content thatpeople will be excited to passalong Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Best Practices for Full Blast Google+ Local Marketing Nurture Your Relationship Just like in the real world, building relationships with people on Google+ takes time and requires a long-term investment Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty through deals and promotions Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Best Practices for Full Blast Google+ Local Marketing Keep Learning Google+ allows you to get feedback from people in real time, giving you the ability to iterate on the fly Learn bout your fans and the content and products they find most interesting Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Your customers are already there Your competitors are starting to use itIf your business isn’t putting itself out there, it ought to be. GOOGLE VENICE Google’s new ranking factor deals with localization Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
    • Mastering Online Ranking Conference 2012 End of Presentationhttp://www.gplus.to/gurlalien http://www.linkd.in/Ot8dpuhttp://www.facebook.com/gurlalien http://www.twitter.com/gurlalienhttp://www.plurk.com/gurlalien http://gurlalien.blogspot.com