Social Media Victories (PPT Slides)
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Social Media Victories (PPT Slides)

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This is the slide deck for the "Social Media Victories" keynote program by Patrick Schwerdtfeger. It gets modified for different audiences but contains the content most often included.

This is the slide deck for the "Social Media Victories" keynote program by Patrick Schwerdtfeger. It gets modified for different audiences but contains the content most often included.

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Social Media Victories (PPT Slides) Presentation Transcript

  • 1. social media victories
  • 2. schwerdtfeger [ shwert – feger ] …
  • 3.  
  • 4.  
  • 5.  
  • 6. we know the future …
  • 7. … 2006 – 2.7 Billion / month 2009 – 31 Billion / month
  • 8. … almost 500 million users 2 nd largest search engine
  • 9. today’s realities … Nielsen Survey, 2009 only 14% trust traditional advertising 3 70% trust peer reviews posted online 2 90% trust recommendations by friends 1
  • 10. conversations are markets … 28
  • 11. … 33
  • 12. Canadians smart people … Outrun your competition!
  • 13. 65,000+ downloads 21
  • 14. embrace new media …
  • 15. Younger Older
  • 16. Younger Older The internet is LESS personal. The internet is MORE personal.
  • 17. Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I don’t know anything about them yet.
  • 18. Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure.
  • 19. Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I can personally destroy their reputation.
  • 20. 85% of reviews are positive 37
  • 21. who owns your brand?
  • 22. the conversation …
  • 23. 2009 twitter study … Pear Analytics, 2009 Only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1
  • 24.  
  • 25.  
  • 26.  
  • 27. 68% of orders 85% of new customers
  • 28. participate in the conversation … 31
  • 29. the contacts …
  • 30. emails from LinkedIn join groups
  • 31. create or join a group
  • 32. 1 2 3 4 5
  • 33. Buddy Media + 300%
  • 34. target by job title LinkedIn direct ads …
  • 35. point to a PDF …
  • 36. communicate with precision … 30
  • 37. the community …
  • 38. facebook facilities … … pages – brand properties for businesses 3 groups – people with similar interests 2 profiles – people with friends and family 1
  • 39. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1
  • 40. Jane Smith Jane Smith Financial Advisor Danville CA ? keywords in page title … …
  • 41. Joanne Smith Karla Jones tag people in photos … …
  • 42. involver.com …
  • 43. engage your community … 29
  • 44. the channel …
  • 45. 34,684 videos submitted 425K email-verified votes
  • 46.  
  • 47. necessary equipment
  • 48. $4M to $60M+
  • 49. + 700%
  • 50. leverage rich media … 54
  • 51. cultural revolution source content “ Yes we can!” 32
  • 52. what is your content? 38
  • 53. the future is already here … it’s just not evenly distributed yet. William Gibson, November, 1999
  • 54. Web ify Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00