0
social media victories
schwerdtfeger [  shwert – feger  ] …
slideshare.net/g8patrick …
…
…
…
we know the future …
… 2006  –  2.7 Billion  / month 2009  –  31 Billion  / month
… over  500 million  users 2 nd  largest  search engine
today’s realities … Nielsen Survey, 2009 only  14%  trust  traditional advertising 3   70%  trust  peer reviews  posted on...
craigslist.com traffic … …
healthcare job boards … http://www. hospital jobs online .com/ http://www. med hunters.com/ http://www. health career web ...
the best candidates are … … currently working  for your competitors 3   people listed as  employment references 2   person...
conversations are markets … 28
… 33
are you too busy? …
Canadians smart people … outrun your competition!
write  1  blog post, and … … 39 record as a  podcast  & discuss on  video 4 blog  carnivals  & free  e-book directories 3 ...
65,000+ downloads 21 …
embrace new media …
the conversation …
waste of time? Pear Analytics, 2009 Only  8.7%  have “ pass-along value ” 4 8.5%  are self-promotion and/or spam 3 38%  ar...
…
…
#job
68% of orders 85% of new customers
participate in the conversation … 31
the contacts …
emails from LinkedIn join groups
contributing on groups
build your network FAST …
should I upgrade?
recruiters
Buddy Media + 300%
communicate with precision … 30
the community …
facebook facilities … … pages  – businesses and public figures 3   groups  – people with similar interests 2   profiles  –...
accessibility … … pages  – 0 hurdles (indexed by Google) 3   groups  – 1 hurdle (profile but not friends) 2   profiles  – ...
Mayden Hospital ? keywords in page title … … Mayden Hospital Careers & Job Postings
Sarah Wiley Julie Cohen tag people in photos … … Peter Judd
staff with happy patients? … I am a SURVIVOR
CSH
engage your community … 29
the channel …
34,684 videos submitted 425K email-verified votes
what motivates you? …
… a day in the life …
… $4M to $60M+
necessary equipment
+ 500%
leverage rich media … 54
cultural revolution source content “ Yes we can!” 32
what is  your  content? 38
the future is  already here  … it just  isn’t evenly distributed  yet. William Gibson, November, 1999
Web ify  Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00
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NAHCR Slides

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This file contains all the slides from Patrick Schwerdtfeger's presentation entitled "Social Media Victories" at the NAHCR Conference at Mandalay Bay Hotel in Las Vegas (July, 2010).

Published in: Business, Technology
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Transcript of "NAHCR Slides"

  1. 1. social media victories
  2. 2. schwerdtfeger [ shwert – feger ] …
  3. 3. slideshare.net/g8patrick …
  4. 4.
  5. 5.
  6. 6.
  7. 7. we know the future …
  8. 8. … 2006 – 2.7 Billion / month 2009 – 31 Billion / month
  9. 9. … over 500 million users 2 nd largest search engine
  10. 10. today’s realities … Nielsen Survey, 2009 only 14% trust traditional advertising 3 70% trust peer reviews posted online 2 90% trust recommendations by friends 1
  11. 11. craigslist.com traffic … …
  12. 12. healthcare job boards … http://www. hospital jobs online .com/ http://www. med hunters.com/ http://www. health career web .com/ http://www. healthcare source.com/ http://www. medzilla .com/ http://www. healthcare job postings .com/ http://www. hc jobs online .com/ http://www. health jobs usa .com/
  13. 13. the best candidates are … … currently working for your competitors 3 people listed as employment references 2 personal friends of your best employees 1
  14. 14. conversations are markets … 28
  15. 15. … 33
  16. 16. are you too busy? …
  17. 17. Canadians smart people … outrun your competition!
  18. 18. write 1 blog post, and … … 39 record as a podcast & discuss on video 4 blog carnivals & free e-book directories 3 publish on 000’s of article directories 2 push to Facebook , LinkedIn & Twitter 1
  19. 19. 65,000+ downloads 21 …
  20. 20. embrace new media …
  21. 21. the conversation …
  22. 22. waste of time? Pear Analytics, 2009 Only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1
  23. 23.
  24. 24.
  25. 25. #job
  26. 26. 68% of orders 85% of new customers
  27. 27. participate in the conversation … 31
  28. 28. the contacts …
  29. 29. emails from LinkedIn join groups
  30. 30. contributing on groups
  31. 31. build your network FAST …
  32. 32. should I upgrade?
  33. 33. recruiters
  34. 34. Buddy Media + 300%
  35. 35. communicate with precision … 30
  36. 36. the community …
  37. 37. facebook facilities … … pages – businesses and public figures 3 groups – people with similar interests 2 profiles – people with friends and family 1
  38. 38. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1
  39. 39. Mayden Hospital ? keywords in page title … … Mayden Hospital Careers & Job Postings
  40. 40. Sarah Wiley Julie Cohen tag people in photos … … Peter Judd
  41. 41. staff with happy patients? … I am a SURVIVOR
  42. 42. CSH
  43. 43. engage your community … 29
  44. 44. the channel …
  45. 45. 34,684 videos submitted 425K email-verified votes
  46. 46. what motivates you? …
  47. 47. … a day in the life …
  48. 48. … $4M to $60M+
  49. 49. necessary equipment
  50. 50. + 500%
  51. 51. leverage rich media … 54
  52. 52. cultural revolution source content “ Yes we can!” 32
  53. 53. what is your content? 38
  54. 54. the future is already here … it just isn’t evenly distributed yet. William Gibson, November, 1999
  55. 55. Web ify Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00
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