NAHCR Slides

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This file contains all the slides from Patrick Schwerdtfeger's presentation entitled "Social Media Victories" at the NAHCR Conference at Mandalay Bay Hotel in Las Vegas (July, 2010).

This file contains all the slides from Patrick Schwerdtfeger's presentation entitled "Social Media Victories" at the NAHCR Conference at Mandalay Bay Hotel in Las Vegas (July, 2010).

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Transcript

  • 1. social media victories
  • 2. schwerdtfeger [ shwert – feger ] …
  • 3. slideshare.net/g8patrick …
  • 4.
  • 5.
  • 6.
  • 7. we know the future …
  • 8. … 2006 – 2.7 Billion / month 2009 – 31 Billion / month
  • 9. … over 500 million users 2 nd largest search engine
  • 10. today’s realities … Nielsen Survey, 2009 only 14% trust traditional advertising 3 70% trust peer reviews posted online 2 90% trust recommendations by friends 1
  • 11. craigslist.com traffic … …
  • 12. healthcare job boards … http://www. hospital jobs online .com/ http://www. med hunters.com/ http://www. health career web .com/ http://www. healthcare source.com/ http://www. medzilla .com/ http://www. healthcare job postings .com/ http://www. hc jobs online .com/ http://www. health jobs usa .com/
  • 13. the best candidates are … … currently working for your competitors 3 people listed as employment references 2 personal friends of your best employees 1
  • 14. conversations are markets … 28
  • 15. … 33
  • 16. are you too busy? …
  • 17. Canadians smart people … outrun your competition!
  • 18. write 1 blog post, and … … 39 record as a podcast & discuss on video 4 blog carnivals & free e-book directories 3 publish on 000’s of article directories 2 push to Facebook , LinkedIn & Twitter 1
  • 19. 65,000+ downloads 21 …
  • 20. embrace new media …
  • 21. the conversation …
  • 22. waste of time? Pear Analytics, 2009 Only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1
  • 23.
  • 24.
  • 25. #job
  • 26. 68% of orders 85% of new customers
  • 27. participate in the conversation … 31
  • 28. the contacts …
  • 29. emails from LinkedIn join groups
  • 30. contributing on groups
  • 31. build your network FAST …
  • 32. should I upgrade?
  • 33. recruiters
  • 34. Buddy Media + 300%
  • 35. communicate with precision … 30
  • 36. the community …
  • 37. facebook facilities … … pages – businesses and public figures 3 groups – people with similar interests 2 profiles – people with friends and family 1
  • 38. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1
  • 39. Mayden Hospital ? keywords in page title … … Mayden Hospital Careers & Job Postings
  • 40. Sarah Wiley Julie Cohen tag people in photos … … Peter Judd
  • 41. staff with happy patients? … I am a SURVIVOR
  • 42. CSH
  • 43. engage your community … 29
  • 44. the channel …
  • 45. 34,684 videos submitted 425K email-verified votes
  • 46. what motivates you? …
  • 47. … a day in the life …
  • 48. … $4M to $60M+
  • 49. necessary equipment
  • 50. + 500%
  • 51. leverage rich media … 54
  • 52. cultural revolution source content “ Yes we can!” 32
  • 53. what is your content? 38
  • 54. the future is already here … it just isn’t evenly distributed yet. William Gibson, November, 1999
  • 55. Web ify Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00