C50 the internet marketing process worksheet

435 views
368 views

Published on

This worksheet accompanies Chapter 50 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the internet marketing process and what basic formula all website traffic campaigns follow to lure people back to your website or blog.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
435
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

C50 the internet marketing process worksheet

  1. 1. The Process © 2009, Patrick Schwerdtfeger Understanding the Internet Marketing Process Get people to your website … and impress them once they get there. Drive Traffic Provide Value Monetize Trust Drive Traffic □ Driving website traffic is difficult. There are 2 strategies: paid and organic. □ Paid – this is fast and easy but the quality of traffic is low and it costs money. □ Organic – this takes time but the quality of website visitors is much higher. □ Organic – demonstrate your expertise in the middle of a “raging river.” Notes Provide Value □ Make sure your website is clear about what you do and how you help people. □ Always provide value to engage with your visitors and build trust with them. □ Don’t worry about giving away too much value for free. It builds credibility. □ The people who will become your customers are too busy to do it themselves. Notes Monetize Trust □ Ensure all your free content references what is available in your paid content. □ Ensure all your free content has a strong call-to-action for taking next steps. □ Prominently display testimonials from happy customers on your website. □ Always offer a money-back guarantee. Very few people ever use it. Notes www.WebifyBook.com

×