C38 categorize your content (worksheet)

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This worksheet accompanies Chapter 38 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about categorizing your knowledge - your expertise - into beginner, intermediate and …

This worksheet accompanies Chapter 38 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about categorizing your knowledge - your expertise - into beginner, intermediate and advanced content. Doing so will allow you to build a sales funnel and monetize your value proposition.

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  • 1. Categorize Content © 2009, Patrick Schwerdtfeger Organize Your Expertise □ Write an outline of your knowledge, similar to an outline for a book. □ Spend an hour a day for one week to flesh out the details of your expertise. □ Organize your knowledge as either beginner, intermediate or advanced. Notes Beginner Content = Trust □ Give it away for free. Use it to construct a Massive Online Identity. □ The purpose of your beginner content is to build trust with your audience. □ Leverage your beginner content by repurposing it on different platforms. Notes Intermediate Content = List □ Give it away for free, but only in exchange for their email address. □ The purpose of your intermediate content is to build your list. □ Over deliver. Your email list is the most valuable asset in your business. Notes Advanced Content = Revenue □ This is where you make some money! Sell your advanced content for a profit. □ Package your advanced content into clearly identifiable business solutions. □ Price your advanced content according to the value delivered, not your time. Notes www.WebifyBook.com