Cloud Computing Hype or Next Big Thing

Cloud Computing Hype or the Next Big Thing? Jerome S. Gotangco G2iX Thursday, December 3, 2009

The Call for Innovation Rapid time to market Improve efﬁciency Low capital investment More and more, IT departments are burdened with increasing infrastructure requirements but without the corresponding increase in resources. 2 Thursday, December 3, 2009

Ready or Not: the Cloud is no “VAPOR” IT-related capabilities are now being provided “as a service” at a very rapid rate Mobile applications are taking advantage of online services for storage, processing, building relationships, and various other ways Technology R&D is shifting towards on-demand resources RP CIOs look up to Cloud Computing as Top Solution to achieve cost savings, reduced time to market, and rapid ROI Cloud Computing market to reach $150.1 Billion in 2013 - Gartner 3 Thursday, December 3, 2009

What exactly is the Cloud? Combination of Internet-based technologies developed to provide on demand and dynamically scalable and virtualized resources for a speciﬁc need Services could be in a form of Software Applications (SaaS), Platform and Solution Stack (PaaS), or on-demand Infrastructure (IaaS). Current players include Amazon (AWS), Google (Google App Engine), Microsoft (Azure), and Rackspace In the Philippines, we have Morph Labs But this is essentially what it is: No infrastructure - like electricity, pay for what you use; leverage web connectivity 4 Thursday, December 3, 2009

Cloud Computing Value Proposition Typical Deployment Instant Dramatic Cost Unlimited ry Reduction live Availability Capacity De 30-70% stic Once Cloud Computing Ela is established, users are Resources within can able to engage provide near unlimited “productized” capacity for burst infrastructure within Actual Infrastructure Utilization requirements. minutes. Automatic Scaling The main beneﬁt of CLOUD COMPUTING is the provision of instant capacity and the release of that capacity when it is not needed. Morph has developed technologies and deployed an operational center to bring the beneﬁt of cloud computing to the enterprise reliably. 5 Thursday, December 3, 2009

Open Source Foundations Linux Virtualization Technologies (Xen, KVM) Infrastructure (Eucalyptus, Puppet) Web Frameworks and Messaging Database (PostgreSQL, MySQL) Backup and Storage Custom Middleware and Integration 6 Thursday, December 3, 2009

One-Two Punch! loud Comp uting: An Open S ource and C Two Punch! I ndustry-Alt ering, One- Cloud computing and open source software share a symbiotic relationship in that each is driving the growth and maturation of the other. Its combination will increase service delivery over traditional forms of software consumption, and together will drive down the costs traditionally associated with the software industry. 7 Thursday, December 3, 2009

Public and Private Clouds Public Clouds Infrastructure provisioned on-demand using publicly available resources Pay-per-use model Shared resources Potential Single Point of Failure if not managed properly Setup is usually ephemeral, failure strategy is essential Security of applications is a concern (because of its shared nature) Private Clouds Cloud infrastructure similar to a public cloud but setup is done on-premise and utilizes own hardware Applications can be secured as needed by organization’s IT directive Flexible to organization’s needs Still requires substantial management of hardware resources and internal skillsets Can be modeled to utilize public clouds when private cloud resources become constrained 8 Thursday, December 3, 2009

Morph Cloud Platform Operations Support Services Morph Labs provides a pre-built operational support services environment that can be customized for SaaS vendors. This allows software companies to transition to a SaaS model rapidly. MAP Builder Language Optimization The MAP Builder enables system administrations The Morph Application and web operations Platform SIMPLIFIES engineers to visually adaptation of pre-built design the cloud software into the “cloud” deployment by supporting the 3 most infrastructure. The MAP widely used development Builder also auto languages. The language calculates the optimization layer hides implementation cost of a the complexity of the cloud conﬁguration and cloud infrastructure from allows proﬁle creation for the software developer. multiple infrastructure load scenarios. The Morph Application Platform (MAP) resides on distributed physical data centers called Morph Routing Centers (MRC). These centers act as “brains” for cloud management that provides the RELIABILITY and INTEGRATION service platform for cloud customers. MAP also enables hybrid deployment models. Morph Application Platform 9 Thursday, December 3, 2009

Graphical Management Tools Visual Map Builder Control Panel Systems Management 10 Thursday, December 3, 2009

Summary Cloud Computing is evolutionary, and is meant to optimize Big Iron environments when needed Infrastructure is generally underutilized and CLOUD technologies enable more efﬁcient use of existing resources Open Source is a major driver on the development of Cloud Computing as a technology and an industry by itself As one of the players of the Cloud Computing ecosystem, Morph Labs harnesses publicly available resources to create cloud computing solutions as well as enable existing data center environments to create private clouds 11 Thursday, December 3, 2009

More Information Morph Cloud Platform: http://www.g2ix.com/cloud-platform Jerome Gotangco jgotangco@g2ix.com Global Gateway Innovation Exchange (G2iX) http://www.g2ix.com 12 Thursday, December 3, 2009

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Cloud Computing Hype or Next Big Thing

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