Young GloucestershireEnabling Gloucestershire’s youth to build a better future
Young GloucestershireEnabling Gloucestershire’s youth to build a better future                     The Up-date...
The brief...
The brief...Leading youth programs in the county...
The brief...Leading youth programs in the county.......great programs, wide impact and top team
The brief...Leading youth programs in the county.......great programs, wide impact and top team      BUT...               ...
The brief...Leading youth programs in the county.......great programs, wide impact and top team      BUT...               ...
The brief...Leading youth programs in the county.......great programs, wide impact and top team      BUT...               ...
The brief...Leading youth programs in the county.......great programs, wide impact and top team      BUT...               ...
We Divided and Conquered...             the Targets                             the Pitch                          the Pro...
the Targets...Linkedin profile for the charity to build their professional presence49 national and local companies research...
We Divided and Conquered...             the Targets                             the Pitch                          the Pro...
Visual toolkitInternal docs(word & pdf template)IllustrationsE-mail templateBelly empty poster
A4 info pack/cards
Communications flow:Phone call -> E-mail newsletter -> cover letters -> A4 infosheet flyers
http://www.goodforsomething.co/ecclesiastical/yg/
Animating the YG story
Animating the YG story
We Divided and Conquered...             the Targets                             the Pitch                          the Pro...
Pitch presentation for corporations, and guideline ...the video
Pitch presentation for corporations, and guideline ...the video
Pitch presentation for corporations, and guideline ...the video      ...pitching the company      and the cause
Pitch presentation for corporations, and guideline ...the video      ...pitching the company      and the cause           ...
Pitch presentation for corporations, and guideline ...the video      ...pitching the company      and the cause           ...
Payroll giving pitch and guideline
Payroll giving pitch and guideline...fact sheet
Payroll giving pitch and guideline...fact sheet      ...toolkit for setting up   simple payroll giving scheme
Payroll giving pitch and guideline...fact sheet      ...toolkit for setting up   simple payroll giving scheme             ...
Young GloucestershireEnabling Gloucestershire’s youth to build a better future
Young Gloucestershire Final Presentation
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Young Gloucestershire Final Presentation

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Young Gloucestershire Final Presentation

  1. 1. Young GloucestershireEnabling Gloucestershire’s youth to build a better future
  2. 2. Young GloucestershireEnabling Gloucestershire’s youth to build a better future The Up-date...
  3. 3. The brief...
  4. 4. The brief...Leading youth programs in the county...
  5. 5. The brief...Leading youth programs in the county.......great programs, wide impact and top team
  6. 6. The brief...Leading youth programs in the county.......great programs, wide impact and top team BUT... No corporate support!
  7. 7. The brief...Leading youth programs in the county.......great programs, wide impact and top team BUT... No corporate support! 1. Design and build the toolkit to engage the corporate market
  8. 8. The brief...Leading youth programs in the county.......great programs, wide impact and top team BUT... No corporate support! 1. Design and build the toolkit to engage the corporate market 2. Create the targets and the pitch for approaching them
  9. 9. The brief...Leading youth programs in the county.......great programs, wide impact and top team BUT... No corporate support! 1. Design and build the toolkit to engage the corporate market 2. Create the targets and the pitch for approaching them 3. Sponsors for the materials and the funds
  10. 10. We Divided and Conquered... the Targets the Pitch the Program• Identifying the top 100 • Contact strategy; phone -> e-mail • How to get corporates involved; corporations in the area -> physical & digital material sponsorship & payroll giving• Researching their ‘giving’ focus, • Videos of the youths and their • What should we be asking for contacts and budgets experiences with the programs from them for the programs• Starting to make some calls with • Telling the story of the charity, • How much do we need and looking the initial pitch/script stories and case studies for from corporates?
  11. 11. the Targets...Linkedin profile for the charity to build their professional presence49 national and local companies researched - 36 linkedin company profiles - 24 e-mail addresses for info pack - 18 warm leads - 16 next steps - 1 meetingFundraising information pack for the corporates to guide them in theirefforts to raise moneyAdditionally listed secondary schools for them to contact and sendtheir package (e-mail, video, brochure)
  12. 12. We Divided and Conquered... the Targets the Pitch the Program• Identifying the top 100 • Contact strategy; phone -> e-mail • How to get corporates involved; corporations in the area -> physical & digital material sponsorship & payroll giving• Researching their ‘giving’ focus, • Videos of the youths and their • What should we be asking for contacts and budgets experiences with the programs from them for the programs• Starting to make some calls with • Telling the story of the charity, • How much do we need and looking the initial pitch/script stories and case studies for from corporates?
  13. 13. Visual toolkitInternal docs(word & pdf template)IllustrationsE-mail templateBelly empty poster
  14. 14. A4 info pack/cards
  15. 15. Communications flow:Phone call -> E-mail newsletter -> cover letters -> A4 infosheet flyers
  16. 16. http://www.goodforsomething.co/ecclesiastical/yg/
  17. 17. Animating the YG story
  18. 18. Animating the YG story
  19. 19. We Divided and Conquered... the Targets the Pitch the Program• Identifying the top 100 • Contact strategy; phone -> e-mail • How to get corporates involved; corporations in the area -> physical & digital material sponsorship & payroll giving• Researching their ‘giving’ focus, • Videos of the youths and their • What should we be asking for contacts and budgets experiences with the programs from them for the programs• Starting to make some calls with • Telling the story of the charity, • How much do we need and looking the initial pitch/script stories and case studies for from corporates?
  20. 20. Pitch presentation for corporations, and guideline ...the video
  21. 21. Pitch presentation for corporations, and guideline ...the video
  22. 22. Pitch presentation for corporations, and guideline ...the video ...pitching the company and the cause
  23. 23. Pitch presentation for corporations, and guideline ...the video ...pitching the company and the cause ...the programs, with videos of the youth
  24. 24. Pitch presentation for corporations, and guideline ...the video ...pitching the company and the cause ...the programs, with videos of the youth ...sponsorship levels and next steps
  25. 25. Payroll giving pitch and guideline
  26. 26. Payroll giving pitch and guideline...fact sheet
  27. 27. Payroll giving pitch and guideline...fact sheet ...toolkit for setting up simple payroll giving scheme
  28. 28. Payroll giving pitch and guideline...fact sheet ...toolkit for setting up simple payroll giving scheme ...further information for expanding and promoting the scheme
  29. 29. Young GloucestershireEnabling Gloucestershire’s youth to build a better future

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