Pop Up is a London based social enterprise model for engaging children, young people andfamilies using creative storytelling, diverse books and literature and a weekend experientialstorytelling festival to raise literacy in kids. POP Up was founded and is run by Dylan Calderwith support from a board of trustees. http://pop-up.org.uk/BACKGROUNDThe Pop Up model consists of:1. In School program - with the school as the hub of each community –in which children andfamilies read books, meet authors and create stories2. An accessible public festival celebrating quality literature and diverse stories, whichencourages local people to take part.Through this model POP UP aims to:· Increase access to books and their creators· Improve literacy and creative skills· Improve appreciation of cultural and artistic diversity· Increase awareness of creative opportunities and cultural industries· Increase independent arts attendance and access to public spaces· Enhance community cohesion and civic prideThe model was piloted in 2011 in the wider King‟s Cross area of London. It benefitted 2150pupils through the schools programme and an estimated 6000 visitors to the public festival.SCHOOLS PROGRAMMEPOP UP schools programme uses authors to promote wider reading and reading for pleasure.While increasing access to quality, diverse contemporary children‟s books, the programmeencourages greater use by teachers of whole books to teach literacy, and unique opportunitiesfor pupils to explore the themes and contexts of books through partnerships with museums,galleries, libraries and public spaces. Creative outcomes by children in response tobooks/events are showcased online.Children‟s authors can play a vital role in transforming perceptions of literature. Where theauthor‟s role can be sustained over time, evidence suggests “there can be a rise in standardsachieved in national educational measures” POP UP can play a leading role in involving moreschools habitually in author-led projects, encouraging teachers to embed these experiencesinto the curriculum, and facilitating “links with partners in the wider community to develop[author] opportunities in different contexts”. When these opportunities are part of “bigger,exciting events” such as festivals, they can “help pupils see the point and power of writing”.THE FESTIVALThe free event is artist-led, curated by authors, poets and storytellers; with each curatorallocated a budget and tasked to programme a specific space. This approach ensures theresulting programme is genuinely innovative, culturally and artistically diverse, and broadlyaccessible.Alongside the curated programme, the festival features performance, poetry and installation, afilm program, „Pop Up Community‟ space, and workshops.
In 2012 the festival will be bigger hoping to attract 10,000 kids and families and located onnewly regenerated public space in the area behind King‟s Cross, the „West HandysideCanopy‟ – a covered outdoor public venue adjoining the new Central Saint Martins building- the space offers huge potential for creativity.The 2012 festival curated programme so far includes: American comic and picture book author Sarah Macintyre, who will host a children‟s comic convention Author and television presenter Baroness Floella Benjamin, with a Caribbean Carnival-themed programme Acclaimed author Marcus Sedgwick, planning a horror-programme for young people aged 12+, featuring theatre, puppetry and film Author Candy Gourlay, in a collaboration with illustrator and You Tube star Shoo Raynor working with local children to produce a sensational multi-media event Poet Nii Parkes presenting an energetic programme fusing poetry, music and sport Songwriter, poet, author and illustrator Laura Dockrill, collaborating with Roald Dahl Funny Prize to present a „Charlie and the Chocolate Factory‟ themed installation and event Picture book author/illustrator James Mayhew and a host of fellow illustrators in a programme inspired by the motif of „The Suitcase‟.THE CHALLENGEPOP UP has a fledgling local sponsorship initiative to engage important local enterprise andgenerate critical revenues, but needs a headline sponsor/brand partner to help it develop theUK‟s leading Festival of Children‟s literature and Stories.At the heart of POP UP is kids and youth, community, storytelling, literacy, and creativity.The right partner can bring critical commercial support as well as creative ambition andresource to help POP UP engage kids in storytelling and literacy in new and exciting ways.1. Create a dynamic sponsorship pitch and strategy to engage and land brand partner(s) forthe Summer Pop Up Festival for 10,000 people in Kings Cross.Through the sponsorship pitch create POP UP a more dynamic, radical and creative way ofexpressing and communicating its story and mission.Specifically:Craft and articulate the POP UP story and point of viewCreate a sponsorship pitch which tells the POP UP story and sets out the unique and excitingsponsorship/partnership opportunity for the right brandUse design, film, graphics, illustrations, animation to help POP UP communicate in a moreengaging and radical wayCreate a strategic sponsorship and brand partner approach and pitch list - Why is POP UPright for specific brands? and what‟s the offer?Create an outreach and targeting hit list and communications tactics and templates e.g email,letter, twitter, web etc for Dylan to hit the ground running with.2. Develop a product and service strategy to help Pop Up become a financially sustainableenterprise not dependent on grantsCurrently POP UP is financed by grants and its nascent in-school program.What products and services could it develop to help it become a sustainable organisation not
dependant on grantsWHAT WE HAVE TO WORK WITHVideo interviews on what makes POP UP great - with headteachers, authors and trustees,Short video with POP UP kids, Powerpoint pitch documents and grant applications, 2011event collateral - programs, posters, online ads,2012 local sponsorship pamphlet, 2011 Festival photos.