Hackney yogaprojectstbridesbrief (2)
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In the spirit of the practice of ‘doing not talking’, Tom Farrand from Good for Nothing finished his speaking slot at ‘Critical Tensions’ St Brides festival this morning with a live design ...
In the spirit of the practice of ‘doing not talking’, Tom Farrand from Good for Nothing finished his speaking slot at ‘Critical Tensions’ St Brides festival this morning with a live design challenge for the attendees and anyone beyond the conference.
There is a live visual identity brief now open for the Hackney Yoga Project (HYP) an amazing pilot project developing a best practice model for working with yoga and the refugee and asylum-seeking community in Hackney, one of the most deprived areas in the UK.
The mission is to improve the quality of life for these women through yoga practice, by creating a safe and respectful space and removing barriers to participation.
The women HYP works with have been displaced from their homelands due to war and natural disaster and while they may not have much control in their lives right now, they are strong, funny, talented, intelligent women, who are determined to reclaim their independence.
HYP are in desparate need of a visual identity to help bring their story and mission to life as they set out on a major fundraising push.
here's the brief
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