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Discoverables GFN Brief

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  • 1. Discoverables BriefDiscoverabl.es is a social enterprise delivering a web platform service that helps youngpeople identify, develop and showcase their key strengths and soft skills to potentialemployers or investors. Founder Eugenie Teasley describes it as: For jobseekers lookingto stand out from the crowd, @discoverables is a new free alternative to a CV.Progressive organisations and freelancers, instead of posting job descriptions, candiscover raw talent through the site. The service formally launches at the end of January,and is currently in alpha mode.http://discoverabl.es/BACKGROUNDWith close to one million young people still unemployed, and the opportunities for paidwork experience narrowing, more aspiring young people than ever are facing acompetitive jobs market with little to no experience. At the same time the growingsectors, such as creative, tech and entrepreneurship, have less well-trodden paths foryoung people to follow, but an increasing need to find raw talent.Whatever career paths they choose, soft skills are critical for young people’s success.The connection between key character strengths, such as resilience or self-esteem, andsoft skills, such as collaboration or time-management, is rarely taught explicitly orconsistently in schools.Discoverables takes a gamified approach to enabling young people to prove andimprove the strengths and skills that can significantly increase well-being, success andfulfilment both in work and in life. Initially targeting marginalised young people inareas of high youth unemployment, the aim is that Discoverables will develop andshowcase the talents of thousands of young people across the country. The projectis run by Eugenie Teasley, founder of aspirations agency Spark+Mettle, a youth charitythat helps people flourish.HOW DISCOVERABLES WORKSYoung people who register for the site will have their own profile where they canshowcase their strengths and skills through the missions and challenges they’vecompleted. There are three types of tasks set: Go Pro briefs set by employers; self-directed skills challenges to improve key employability skills; and set missions todemonstrate core character strengths.Within three days of going live, over 100 young people set up profiles on the site, andhundreds more have taken the initial survey.“I find trying to show potential employers what I can offer in the format of a traditional CV near onimpossible, Discoverables tears the constraints of that format into shreds and replaces it with theopportunity to really show who I am. Discoverables has helped me to recognise my strengths, whilstproviding the opportunity to work on my weaknesses. Its fun, its addictive, its innovative; its thedefinition of awesome. AWESOME.”
  • 2. —Hannah Petley, Discoverables tester"I dont have time to wade through generic CVs. I want a place to find online profiles ofmotivated, ambitious and talented young people. I want to see what their skills andinterests are. Thats what Discoverables does."—Alison Coward, founder and director of Bracket.THE CHALLENGEThe Discoverables site is launching on 30 January. Their biggest challenge is to spread itand get as many young people and employers registered and using it. They need specificsupport with the following:1. Develop a communications strategy for both young people & employersSpecifically: Articulate what the site aims to achieve more powerfully & succinctly Create web film of young people’s experiences (success stories) of using the site to build human interest & engagement Identify and compile a hit list of forward thinking organisations who might be interested in using the service, setting brief challenges via Go Pro or becoming partners Get in touch with them if you can! Develop web engagement tools to create a buzz around Discoverables2. Build a critical mass of users Challenge -> Create a way to get 1000 young people registered on the site by launch date on 30 January Create an engaging offline package of support for enterprises working with young people.3. Develop ideas to help make Discoverables self-sustainingThe website will always be free for young people to use and free for employers tobrowse people’s profiles.So how can we find smart ways for Discoverables to sustain itself financially?Explore and prototype a freemium model, pay per successful placement etc.WHAT WE HAVE TO WORK WITHLogo and visual identity assets (fixed)Examples of user profiles and challenges completedA core group of young people who’ve used the site will be at the gigThe website in beta versionAnimation that explains Discoverables concept

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