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Short version of my presentation. This time for the Software Factory of Cegeka

Short version of my presentation. This time for the Software Factory of Cegeka

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Fyronic seminar-software factorymeeting-sls Fyronic seminar-software factorymeeting-sls Presentation Transcript

  • Collaborating using Enterprise 2.0 and Social Media
    Franky Redant
    Founder – Consultant
    Twitter:@f_redant
    “Collaboration
    is the Heart of Innovation”
    LinkedIn: http://www.linkedin.com/in/frankyredant
    Facebook http://www.facebook.com/franky.redant
    Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910
  • Internet Today
    Before we start :
    Who’s using :
    Twitter ?
    LinkedIn ?
    Facebook ?
    Sprouter ?
    Yammer ?
    Slideshare ?
    Foursquare ?
    Youtube ?
    Skype ?
    Blogs ? Reading/writing ? Professionally ?
    Wiki’s ?
    RSS ?
    Tagging ?
    Mashups ?
    Enterprise Social Networks ?
    Collaboration platforms?
  • Internet Today – what’s there?
    Social Media with social networks in the lead
    Facebook, twitter, linkedin...
    Community created content sites
    Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious
    Web 2.0
    Enterprise 2.0
    Other interesting evolutions
    Evolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,...
  • Internet Today – Facebook
    Facebook is the biggest social network today
    29000 applications
    Company pages :
    Facebook shop & credits (new business models)
    Usage :
    Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,
    http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit
  • Internet Today - Twitter
    Twitter = microblogging
    News, articles,
    Keeping in touch
    Meet new people
    Usage:
    Converse/engage
    Build reputation
    Network
    Attract to blog, website, groups ...
    Promote
    Recruitment!
    http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
  • Internet Today – LinkedIn
    LinkedIn : Business networking
    >70 Million members
    Business Networking
    Groups, jobs, Q&A
    Usage :
    Promoting yourself
    Recruitment, create credibility, endorsements
    Ask questions, get answers, learn,
    Become authority on topics
    Market research, advertise
    Interact, engage
    Create your own group.
    http://advertising.linkedin.com/audience/
    I endorse you = Cool..
  • Internet Today - Wikipedia
    WikiPedia Figures:
    Start date 15 January 2001
    Languages 250 (Aug 2007)
    Articles 10,6 million (June 2008)
    Media files 1.4 million (Aug 2007)
    Views > 2500 per second (Aug 2007)
    Edits > 3 per second (347 million total (Aug 2007)
    Editors > 400,000 (Jul 2007)
    Administrators 3,880 (Aug 2007)
    Traffic Rank 9 nth (Sep 2007)
    The Biggest Encyclopedia in the world
    Build by volunteers
    Maintained by volunteers
    Open Source software : Mediawiki
  • Interaction & conversation example sites
  • Internet Today – Web 2.0
    Participation
  • WEB 2.0 - Framework
    Participation is the driver
    Flexibility, speed, powerful
    Essential for integration & reuse
    Trust & credibility
    Spirit of openness & Sharing
    The user has control
    The sum is bigger than it’s parts
  • Web 2.0 – It’s about engaging!
    Participation

    Communication

    Direct Engagement

    Interaction
    Creativity
    Decisive
    Sharing
    Business Agility
    Innovation
    Collective Intelligence
  • Enterprise 1.0
    Enterprise 2.0
    Enterprise 2.0 is not like Star Trek:
    “to boldly go where no one has gone before”
    It’s here and a lot of companies are using it
    Successfully.
  • Enterprise 2.0 – What is it?
    Web 2.0 for the Enterprise
    It’s the use of tools like :
    Blogs / vlogs
    Wiki’s
    RSS / syndication
    Social networks,
    Social bookmarking
    Tagging / collective filtering
    Microblogging
    Rating
    Mashups
    Inside the organisation to Engage with all stakeholders internal & external:
    Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world
    Engage!
    Convince, share,
    be consistent and trustworthy
  • Circles of Engagement
    Internal – close internal relations,
    day to day intensive interactions,
    employees, external hires,
    in house workers
    Close Business environment : close relationship, regular interaction, question & answers, support function, levels of collaboration (partners, customers, members)
    Market and larger business environment : less interaction, visibility and reputation management, potential customers/members, potential partners, competitors, industry peers etc
    World : limited or occasional interaction, potential to interact with yet unknown parties etc. research source, networking source,...
    Each level has a different approach.
    Message : what you say
    Goals : Why you say it
    Interaction : How you say it
    Importance : how important is the message for you and the receiver
    Relevance: how relevant is the message to the receiver
     
    Market
    Government
    The World
    Peers
    Customers
    Employees
    Management
    shareholders
    Potentials
    Members
    The Crowd
    Partners
    This all leads to :
    => different target groups require different channels and different tools also online.
     
    Competitors
  • Social Media Vs Enterprise 2.0
    Although both use WEB 2.0 concepts and tools,
    they are different.
    Enterprise 2.0
    Social Media
    Internal Facing
    Firewall
    Business
    knowledge capture
    productivity & efficiency
    wiki, blog, social bookmarks, chat
    Innovation
    External Facing
    Open to the world
    Social
    sharing random things
    Pass-time & leisure
    social networks and "cool interactive" websites
    Free Creation & reuse
  • Enterprise 2.0the
    And platforms
  • Enterprise 2.0 concepts & tools
  • Enterprise 2.0 Applications & use
    Social networks or enterprise social networks
    Blogs / vlogs & comments
    Wiki's
    RSS / Syndication
    Social bookmarking
    Tagging /search
    Microblogging
    Rating
  • Enterprise 2.0 – Tools & use : Enterprise Social Networks
  • Enterprise 2.0 – Tools & use : BLOGS
    introduce new members in (virtual)teams
    Reinforce corporate vision, mission, status
    a door to your website and your company.
    Record thoughts, ideas, experiences and opinions
    To generate new ideas
    Show your product and/or service knowledge.
    to interact with the readers
    company news bulletin
    Follow up on project status/history
    generating buzz
    Build & maintain reputation
  • Enterprise 2.0 – Tools & use : Rating / commenting
    Interaction with topic experts
    gathering internal/external opinions
    Engage with ...
    Basis of crowdcasting systems
    Discussing topics, documents, ideas
  • Enterprise 2.0 – Tools & use : Wiki’s
    Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting
    techn. Support, sales documentation, technical documentation
    Meeting notes, sales pitches, marketing campaign ideas, copywriting
    Brainstorm, idea notes, discussions, collaborative creativity sessions
  • Enterprise 2.0 – Tools & use : RSS
  • Enterprise 2.0 – Tools & use : Social Bookmarking
    Enhanced search capabilities
    More efficient research
    Expertise location
    Repository of internal and external links to topic
    Specific/relevant information
  • Enterprise 2.0 – Tools & use : Tagging/search
    Tagging (folksonomies)
    Collaborative filtering
    Information & Knowledge gathering
    efficient searching by tags
    Adding (personal)context to content
  • Enterprise 2.0 – Tools & use : Microblogging
    Fast knowledge sharing
    Conversations
    Instand news feeds
    Updating on status of (documents, projects, work in progress)
    Fast Question & answer channel
    Recruitment channel
  • Benefits of Enterprise 2.0
  • Productivity and efficiency
    More
    knowledge
    available
    Better
    filtering of information
    Reduced
    email
    overload
    Benefits of Enterprise 2.0 platforms
    Faster
    document
    creation
    Improved
    team
    performance
    Faster innovation & product development
    Better use of communication tools
    Increased
    project
    management
    efficiency
    Faster and
    more
    informed
    Better
    search
    results
  • Benefits of Enterprise 2.0 platforms
    Stakeholder
    engagement
    Fun factor
    Greater customer engagement
    Better internal and external communication
    Greater staff engagement
    More learning & development
    Better collaboration
    Enhanced collaborative behaviour
  • Benefits of Enterprise 2.0 platforms
    Knowledge creation and retainment
    Easier and wider access to expertise and organisational capabilities
    Enhanced search
    (faster & more accurate)
    Capture & store activities, conversations, opinions ...
    Reuse, combine, harness...
  • Benefits of Enterprise 2.0 platforms
    Reputation is
    Everything
    Prfff...
    They’ve only got 26 followers on Twitter
    Their facebook page only has
    5 fans
    Cool place to work!
    Improved internal and external reputation
    Increased visibility in business environment and market
  • Benefits of Enterprise 2.0 platforms
    Business agility
    Increased flexibility
    Faster decision making
    Higher innovation rate
    Increase accuracy of products & services
    Faster time-to-market products and services
  • Thank you for listening