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Short version of my presentation. This time for the Software Factory of Cegeka

Short version of my presentation. This time for the Software Factory of Cegeka

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    Fyronic seminar-software factorymeeting-sls Fyronic seminar-software factorymeeting-sls Presentation Transcript

    • Collaborating using Enterprise 2.0 and Social Media
      Franky Redant
      Founder – Consultant
      Twitter:@f_redant
      “Collaboration
      is the Heart of Innovation”
      LinkedIn: http://www.linkedin.com/in/frankyredant
      Facebook http://www.facebook.com/franky.redant
      Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910
    • Internet Today
      Before we start :
      Who’s using :
      Twitter ?
      LinkedIn ?
      Facebook ?
      Sprouter ?
      Yammer ?
      Slideshare ?
      Foursquare ?
      Youtube ?
      Skype ?
      Blogs ? Reading/writing ? Professionally ?
      Wiki’s ?
      RSS ?
      Tagging ?
      Mashups ?
      Enterprise Social Networks ?
      Collaboration platforms?
    • Internet Today – what’s there?
      Social Media with social networks in the lead
      Facebook, twitter, linkedin...
      Community created content sites
      Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious
      Web 2.0
      Enterprise 2.0
      Other interesting evolutions
      Evolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,...
    • Internet Today – Facebook
      Facebook is the biggest social network today
      29000 applications
      Company pages :
      Facebook shop & credits (new business models)
      Usage :
      Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,
      http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit
    • Internet Today - Twitter
      Twitter = microblogging
      News, articles,
      Keeping in touch
      Meet new people
      Usage:
      Converse/engage
      Build reputation
      Network
      Attract to blog, website, groups ...
      Promote
      Recruitment!
      http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
    • Internet Today – LinkedIn
      LinkedIn : Business networking
      >70 Million members
      Business Networking
      Groups, jobs, Q&A
      Usage :
      Promoting yourself
      Recruitment, create credibility, endorsements
      Ask questions, get answers, learn,
      Become authority on topics
      Market research, advertise
      Interact, engage
      Create your own group.
      http://advertising.linkedin.com/audience/
      I endorse you = Cool..
    • Internet Today - Wikipedia
      WikiPedia Figures:
      Start date 15 January 2001
      Languages 250 (Aug 2007)
      Articles 10,6 million (June 2008)
      Media files 1.4 million (Aug 2007)
      Views > 2500 per second (Aug 2007)
      Edits > 3 per second (347 million total (Aug 2007)
      Editors > 400,000 (Jul 2007)
      Administrators 3,880 (Aug 2007)
      Traffic Rank 9 nth (Sep 2007)
      The Biggest Encyclopedia in the world
      Build by volunteers
      Maintained by volunteers
      Open Source software : Mediawiki
    • Interaction & conversation example sites
    • Internet Today – Web 2.0
      Participation
    • WEB 2.0 - Framework
      Participation is the driver
      Flexibility, speed, powerful
      Essential for integration & reuse
      Trust & credibility
      Spirit of openness & Sharing
      The user has control
      The sum is bigger than it’s parts
    • Web 2.0 – It’s about engaging!
      Participation

      Communication

      Direct Engagement

      Interaction
      Creativity
      Decisive
      Sharing
      Business Agility
      Innovation
      Collective Intelligence
    • Enterprise 1.0
      Enterprise 2.0
      Enterprise 2.0 is not like Star Trek:
      “to boldly go where no one has gone before”
      It’s here and a lot of companies are using it
      Successfully.
    • Enterprise 2.0 – What is it?
      Web 2.0 for the Enterprise
      It’s the use of tools like :
      Blogs / vlogs
      Wiki’s
      RSS / syndication
      Social networks,
      Social bookmarking
      Tagging / collective filtering
      Microblogging
      Rating
      Mashups
      Inside the organisation to Engage with all stakeholders internal & external:
      Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world
      Engage!
      Convince, share,
      be consistent and trustworthy
    • Circles of Engagement
      Internal – close internal relations,
      day to day intensive interactions,
      employees, external hires,
      in house workers
      Close Business environment : close relationship, regular interaction, question & answers, support function, levels of collaboration (partners, customers, members)
      Market and larger business environment : less interaction, visibility and reputation management, potential customers/members, potential partners, competitors, industry peers etc
      World : limited or occasional interaction, potential to interact with yet unknown parties etc. research source, networking source,...
      Each level has a different approach.
      Message : what you say
      Goals : Why you say it
      Interaction : How you say it
      Importance : how important is the message for you and the receiver
      Relevance: how relevant is the message to the receiver
       
      Market
      Government
      The World
      Peers
      Customers
      Employees
      Management
      shareholders
      Potentials
      Members
      The Crowd
      Partners
      This all leads to :
      => different target groups require different channels and different tools also online.
       
      Competitors
    • Social Media Vs Enterprise 2.0
      Although both use WEB 2.0 concepts and tools,
      they are different.
      Enterprise 2.0
      Social Media
      Internal Facing
      Firewall
      Business
      knowledge capture
      productivity & efficiency
      wiki, blog, social bookmarks, chat
      Innovation
      External Facing
      Open to the world
      Social
      sharing random things
      Pass-time & leisure
      social networks and "cool interactive" websites
      Free Creation & reuse
    • Enterprise 2.0the
      And platforms
    • Enterprise 2.0 concepts & tools
    • Enterprise 2.0 Applications & use
      Social networks or enterprise social networks
      Blogs / vlogs & comments
      Wiki's
      RSS / Syndication
      Social bookmarking
      Tagging /search
      Microblogging
      Rating
    • Enterprise 2.0 – Tools & use : Enterprise Social Networks
    • Enterprise 2.0 – Tools & use : BLOGS
      introduce new members in (virtual)teams
      Reinforce corporate vision, mission, status
      a door to your website and your company.
      Record thoughts, ideas, experiences and opinions
      To generate new ideas
      Show your product and/or service knowledge.
      to interact with the readers
      company news bulletin
      Follow up on project status/history
      generating buzz
      Build & maintain reputation
    • Enterprise 2.0 – Tools & use : Rating / commenting
      Interaction with topic experts
      gathering internal/external opinions
      Engage with ...
      Basis of crowdcasting systems
      Discussing topics, documents, ideas
    • Enterprise 2.0 – Tools & use : Wiki’s
      Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting
      techn. Support, sales documentation, technical documentation
      Meeting notes, sales pitches, marketing campaign ideas, copywriting
      Brainstorm, idea notes, discussions, collaborative creativity sessions
    • Enterprise 2.0 – Tools & use : RSS
    • Enterprise 2.0 – Tools & use : Social Bookmarking
      Enhanced search capabilities
      More efficient research
      Expertise location
      Repository of internal and external links to topic
      Specific/relevant information
    • Enterprise 2.0 – Tools & use : Tagging/search
      Tagging (folksonomies)
      Collaborative filtering
      Information & Knowledge gathering
      efficient searching by tags
      Adding (personal)context to content
    • Enterprise 2.0 – Tools & use : Microblogging
      Fast knowledge sharing
      Conversations
      Instand news feeds
      Updating on status of (documents, projects, work in progress)
      Fast Question & answer channel
      Recruitment channel
    • Benefits of Enterprise 2.0
    • Productivity and efficiency
      More
      knowledge
      available
      Better
      filtering of information
      Reduced
      email
      overload
      Benefits of Enterprise 2.0 platforms
      Faster
      document
      creation
      Improved
      team
      performance
      Faster innovation & product development
      Better use of communication tools
      Increased
      project
      management
      efficiency
      Faster and
      more
      informed
      Better
      search
      results
    • Benefits of Enterprise 2.0 platforms
      Stakeholder
      engagement
      Fun factor
      Greater customer engagement
      Better internal and external communication
      Greater staff engagement
      More learning & development
      Better collaboration
      Enhanced collaborative behaviour
    • Benefits of Enterprise 2.0 platforms
      Knowledge creation and retainment
      Easier and wider access to expertise and organisational capabilities
      Enhanced search
      (faster & more accurate)
      Capture & store activities, conversations, opinions ...
      Reuse, combine, harness...
    • Benefits of Enterprise 2.0 platforms
      Reputation is
      Everything
      Prfff...
      They’ve only got 26 followers on Twitter
      Their facebook page only has
      5 fans
      Cool place to work!
      Improved internal and external reputation
      Increased visibility in business environment and market
    • Benefits of Enterprise 2.0 platforms
      Business agility
      Increased flexibility
      Faster decision making
      Higher innovation rate
      Increase accuracy of products & services
      Faster time-to-market products and services
    • Thank you for listening