Collaborating using Enterprise 2.0 and Social Media Franky Redant Founder – Consultant Twitter:@f_redant “Collaboration is the Heart of Innovation” LinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redant Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910
Internet Today Before we start : Who’s using : Twitter ? LinkedIn ? Facebook ? Sprouter ? Yammer ? Slideshare ? Foursquare ? Youtube ? Skype ? Blogs ? Reading/writing ? Professionally ? Wiki’s ? RSS ? Tagging ? Mashups ? Enterprise Social Networks ? Collaboration platforms?
Internet Today – what’s there? Social Media with social networks in the lead Facebook, twitter, linkedin... Community created content sites Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious Web 2.0 Enterprise 2.0 Other interesting evolutions Evolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,...
Internet Today – Facebook Facebook is the biggest social network today 29000 applications Company pages : Facebook shop & credits (new business models) Usage : Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit
Internet Today - Twitter Twitter = microblogging News, articles, Keeping in touch Meet new people Usage: Converse/engage Build reputation Network Attract to blog, website, groups ... Promote Recruitment! http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
Internet Today – LinkedIn LinkedIn : Business networking >70 Million members Business Networking Groups, jobs, Q&A Usage : Promoting yourself Recruitment, create credibility, endorsements Ask questions, get answers, learn, Become authority on topics Market research, advertise Interact, engage Create your own group. http://advertising.linkedin.com/audience/ I endorse you = Cool..
Internet Today - Wikipedia WikiPedia Figures: Start date 15 January 2001 Languages 250 (Aug 2007) Articles 10,6 million (June 2008) Media files 1.4 million (Aug 2007) Views > 2500 per second (Aug 2007) Edits > 3 per second (347 million total (Aug 2007) Editors > 400,000 (Jul 2007) Administrators 3,880 (Aug 2007) Traffic Rank 9 nth (Sep 2007) The Biggest Encyclopedia in the world Build by volunteers Maintained by volunteers Open Source software : Mediawiki
WEB 2.0 - Framework Participation is the driver Flexibility, speed, powerful Essential for integration & reuse Trust & credibility Spirit of openness & Sharing The user has control The sum is bigger than it’s parts
Web 2.0 – It’s about engaging! Participation – Communication – Direct Engagement – Interaction Creativity Decisive Sharing Business Agility Innovation Collective Intelligence
Enterprise 1.0 Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before” It’s here and a lot of companies are using it Successfully.
Enterprise 2.0 – What is it? Web 2.0 for the Enterprise It’s the use of tools like : Blogs / vlogs Wiki’s RSS / syndication Social networks, Social bookmarking Tagging / collective filtering Microblogging Rating Mashups Inside the organisation to Engage with all stakeholders internal & external: Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world Engage! Convince, share, be consistent and trustworthy
Circles of Engagement Internal – close internal relations, day to day intensive interactions, employees, external hires, in house workers Close Business environment : close relationship, regular interaction, question & answers, support function, levels of collaboration (partners, customers, members) Market and larger business environment : less interaction, visibility and reputation management, potential customers/members, potential partners, competitors, industry peers etc World : limited or occasional interaction, potential to interact with yet unknown parties etc. research source, networking source,... Each level has a different approach. Message : what you say Goals : Why you say it Interaction : How you say it Importance : how important is the message for you and the receiver Relevance: how relevant is the message to the receiver
Market Government The World Peers Customers Employees Management shareholders Potentials Members The Crowd Partners This all leads to : => different target groups require different channels and different tools also online.
Social Media Vs Enterprise 2.0 Although both use WEB 2.0 concepts and tools, they are different. Enterprise 2.0 Social Media Internal Facing Firewall Business knowledge capture productivity & efficiency wiki, blog, social bookmarks, chat Innovation External Facing Open to the world Social sharing random things Pass-time & leisure social networks and "cool interactive" websites Free Creation & reuse
Enterprise 2.0 Applications & use Social networks or enterprise social networks Blogs / vlogs & comments Wiki's RSS / Syndication Social bookmarking Tagging /search Microblogging Rating
Enterprise 2.0 – Tools & use : Enterprise Social Networks
Enterprise 2.0 – Tools & use : BLOGS introduce new members in (virtual)teams Reinforce corporate vision, mission, status a door to your website and your company. Record thoughts, ideas, experiences and opinions To generate new ideas Show your product and/or service knowledge. to interact with the readers company news bulletin Follow up on project status/history generating buzz Build & maintain reputation
Enterprise 2.0 – Tools & use : Rating / commenting Interaction with topic experts gathering internal/external opinions Engage with ... Basis of crowdcasting systems Discussing topics, documents, ideas
Enterprise 2.0 – Tools & use : Social Bookmarking Enhanced search capabilities More efficient research Expertise location Repository of internal and external links to topic Specific/relevant information
Enterprise 2.0 – Tools & use : Tagging/search Tagging (folksonomies) Collaborative filtering Information & Knowledge gathering efficient searching by tags Adding (personal)context to content
Enterprise 2.0 – Tools & use : Microblogging Fast knowledge sharing Conversations Instand news feeds Updating on status of (documents, projects, work in progress) Fast Question & answer channel Recruitment channel
Productivity and efficiency More knowledge available Better filtering of information Reduced email overload Benefits of Enterprise 2.0 platforms Faster document creation Improved team performance Faster innovation & product development Better use of communication tools Increased project management efficiency Faster and more informed Better search results
Benefits of Enterprise 2.0 platforms Stakeholder engagement Fun factor Greater customer engagement Better internal and external communication Greater staff engagement More learning & development Better collaboration Enhanced collaborative behaviour
Benefits of Enterprise 2.0 platforms Knowledge creation and retainment Easier and wider access to expertise and organisational capabilities Enhanced search (faster & more accurate) Capture & store activities, conversations, opinions ... Reuse, combine, harness...
Benefits of Enterprise 2.0 platforms Reputation is Everything Prfff... They’ve only got 26 followers on Twitter Their facebook page only has 5 fans Cool place to work! Improved internal and external reputation Increased visibility in business environment and market
Benefits of Enterprise 2.0 platforms Business agility Increased flexibility Faster decision making Higher innovation rate Increase accuracy of products & services Faster time-to-market products and services