Engage with your stakeholders using Enterprise 2.0 and Social Media <br />Franky Redant <br />Founder – Consultant<br />Tw...
Internet Today<br />Before we start : <br />Who’s using : <br />Twitter ? <br />LinkedIn ? <br />Facebook ? <br />Sprouter...
Internet today<br />The internet started as <br />an Information platform <br />Changed into an Application platform <br /...
Internet Today – what’s there? <br />Social Media with social networks in the lead <br />Facebook, twitter, linkedin... <b...
Internet Today – Facebook <br />Facebook is the biggest social network today <br />29000 applications <br />Company pages ...
Internet Today - Twitter<br />Twitter = microblogging<br />News, articles,<br />Keeping in touch<br />Meet new people <br ...
Internet Today – LinkedIn <br />LinkedIn : Business networking<br /> >70 Million members<br />Business Networking<br />Gro...
Internet Today – User generated content sites<br />
Interaction & conversation example sites<br />
Internet Today – Web 2.0<br />
WEB 2.0 - Framework<br />Participation is the driver<br />Flexibility, speed, powerful<br />Essential for integration & re...
Web 2.0 – It’s about engaging!<br /> Participation <br />– <br />Communication<br />–<br />Direct  Engagement <br />– <br ...
Enterprise 2.0 <br />Enterprise 2.0 is not like Star Trek: <br />“to boldly go where no one has gone before”<br />It’s her...
Enterprise 2.0 – What is it? <br />Web 2.0 for the Enterprise <br />It’s the use of tools like : <br />Blogs / vlogs<br />...
Engagement Opportunities & challenges<br />The internet has become a vibrant worldwide interaction and engagement platform...
Circles of Engagement<br />Market<br />Government<br />The World<br />Peers<br />Customers<br />Employees <br />Management...
Types of Social systems<br />Facebook<br />Netlog<br />Twitter <br />LG’s online community<br />Samsung Online <br />Tripa...
   Pfizerpedia
   Yammer
   Intranets
   Innocentive </li></li></ul><li>Social Media Vs Enterprise 2.0 <br />Although both use WEB 2.0 concepts and tools, they ...
Social CRM<br />
Enterprise 2.0the  <br />And platforms<br />
Enterprise 2.0 concepts & tools<br />
Enterprise 2.0 Applications & use<br />Social networks or enterprise social networks <br />Blogs / vlogs & comments <br />...
Enterprise 2.0 – Tools & use : Enterprise Social Networks <br />Connecting to colleagues, finding people working on relate...
Enterprise 2.0 – Tools & use : BLOGS<br />Internal top-to-bottom, communication Reinforce corporate vision, mission, statu...
Enterprise 2.0 – Tools & use : Rating / commenting<br />Basis of crowdcasting systems <br />gathering internal/external op...
Enterprise 2.0 – Tools & use : wikis<br />Project Management (Requirements & specification creation, issues tracking, proj...
Enterprise 2.0 – Tools & use : RSS<br />Enhanced access to relevant information (filtering, user selection, aggregation of...
Enterprise 2.0 – Tools & use : Social Bookmarking<br />More efficient research (faster access to existing information, ......
Enterprise 2.0 – Tools & use : Tagging/search<br />Tagging (folksonomies) <br />Collaborative filtering<br />More efficien...
Enterprise 2.0 – Tools & use : Microblogging<br />Fast knowledge sharing <br />Conversations <br />Flattened communication...
Benefits of Enterprise 2.0 <br />
Benefits of Enterprise 2.0 platforms<br />Productivity and efficiency <br />Increased productivity <br />Faster innovation...
Benefits of Enterprise 2.0 platforms<br />Stakeholder engagement <br />Better internal and external communication<br />Bet...
Benefits of Enterprise 2.0 platforms<br />Knowledge creating and retaining <br /><ul><li>Easier and wider access to expert...
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Fyronic Seminar : Engaging with your stakeholders through Web 2.0, Social Media and Enterprise 2.0
Presented by : Franky Redant - Founder Fyronic, Consultant

Published in: Technology, Business
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  • Thanks for the interesting seminar held at the British Chamber of Commerce. The slides encapsulate a lot of ideas in a very visually engaging way and the face to face presentation brought the ideas to life. Very thought provoking for businesses large and small.
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Fyronic seminar-engage-slideshare

  1. 1. Engage with your stakeholders using Enterprise 2.0 and Social Media <br />Franky Redant <br />Founder – Consultant<br />Twitter:@franky_redant<br />LinkedIn: http://www.linkedin.com/in/frankyredant <br />Facebook: http://www.facebook.com/franky.redant<br />Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910<br />
  2. 2. Internet Today<br />Before we start : <br />Who’s using : <br />Twitter ? <br />LinkedIn ? <br />Facebook ? <br />Sprouter ? <br />Yammer ? <br />Slideshare ? <br />Foursquare ? <br />Youtube ?<br />Skype ?<br />Blogs ? Reading/writing ? Professionally ? <br />Wikis ? <br />RSS ? <br />Tagging ? <br />Mashups ? <br />Enterprise Social Networks ? <br />Collaboration platforms? <br />
  3. 3. Internet today<br />The internet started as <br />an Information platform <br />Changed into an Application platform <br />And has now become <br />an Engagement platform<br />homo erectus<br />homo industrialis<br />Homo digitalis <br />
  4. 4. Internet Today – what’s there? <br />Social Media with social networks in the lead <br />Facebook, twitter, linkedin... <br />Community created content sites<br />Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious <br />Web 2.0 - Gartner<br />Enterprise 2.0 <br />Other interesting evolutions<br />Evolution of mobile, augmented reality, the internet of things<br />
  5. 5. Internet Today – Facebook <br />Facebook is the biggest social network today <br />29000 applications <br />Company pages : <br />Facebook shop & credits (new business models)<br />Usage : <br />Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, <br />http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit<br />
  6. 6. Internet Today - Twitter<br />Twitter = microblogging<br />News, articles,<br />Keeping in touch<br />Meet new people <br />Usage: <br />Converse/engage<br />Build reputation<br /> Network<br />Attract to blog, website, groups ...<br />Promote<br />Recruitment! <br />http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx<br />
  7. 7. Internet Today – LinkedIn <br />LinkedIn : Business networking<br /> >70 Million members<br />Business Networking<br />Groups, jobs, Q&A<br />Usage : <br />Promoting yourself<br />Recruitment, create credibility, endorsements <br />Ask questions, get answers, learn, <br />Become authority on topics<br />Market research, advertise<br />Interact, engage <br />Create your own group.<br />http://advertising.linkedin.com/audience/<br />I endorse you = Cool..<br />
  8. 8. Internet Today – User generated content sites<br />
  9. 9. Interaction & conversation example sites<br />
  10. 10. Internet Today – Web 2.0<br />
  11. 11. WEB 2.0 - Framework<br />Participation is the driver<br />Flexibility, speed, powerful<br />Essential for integration & reuse<br />Trust & credibility<br />Spirit of openness & Sharing<br />The user has control <br />The sum is bigger than it’s parts<br />
  12. 12. Web 2.0 – It’s about engaging!<br /> Participation <br />– <br />Communication<br />–<br />Direct Engagement <br />– <br />Interaction <br />Creativity<br />Decisive<br />Sharing<br />Business Agility<br />Innovation <br />Collective Intelligence<br />
  13. 13. Enterprise 2.0 <br />Enterprise 2.0 is not like Star Trek: <br />“to boldly go where no one has gone before”<br />It’s here and a lot of companies are using it <br />Successfully. <br />
  14. 14. Enterprise 2.0 – What is it? <br />Web 2.0 for the Enterprise <br />It’s the use of tools like : <br />Blogs / vlogs<br />Wikis <br />RSS / syndication<br />Social networks, <br />Social bookmarking<br />Tagging / collective filtering<br />Microblogging<br />Rating <br />Mashups<br />Inside the organisation to Engage with all stakeholders internally & externally:<br />Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world <br />Engage! <br />Convince them, share, <br />be consistent and trustworthy<br />
  15. 15. Engagement Opportunities & challenges<br />The internet has become a vibrant worldwide interaction and engagement platform, generating ideas and producing a lot of value in numerous ways. <br /><ul><li>It offers opportunities to engage with people that were otherwise </li></ul> unreachable or very hard to reach (global social networks)<br /><ul><li> It taps into knowledge you would never have been able to </li></ul> harness otherwise (knowledge sharing sites, blogs, wikipedia, <br /> innocentive etc) <br /><ul><li>And it leads to unseen levels of innovation and creation </li></ul> (innocentive, proliferation of new online businesses, open source <br /> software ... ) <br />
  16. 16. Circles of Engagement<br />Market<br />Government<br />The World<br />Peers<br />Customers<br />Employees <br />Management<br />shareholders<br />Potentials<br />Members<br />The Crowd<br />Partners<br />Competitors<br />
  17. 17. Types of Social systems<br />Facebook<br />Netlog<br />Twitter <br />LG’s online community<br />Samsung Online <br />Tripadvisor <br />knowledge capture <br /><ul><li> SAP’s online community
  18. 18. Pfizerpedia
  19. 19. Yammer
  20. 20. Intranets
  21. 21. Innocentive </li></li></ul><li>Social Media Vs Enterprise 2.0 <br />Although both use WEB 2.0 concepts and tools, they are different.<br />Enterprise 2.0 <br />Social Media<br />Internal Facing<br />Firewall<br />Business<br />knowledge capture<br />productivity & efficiency<br />wiki, blog, social bookmarks, chat<br />Innovation <br />External Facing <br />Open to the world<br />Social<br />sharing random things<br />Pass-time & leisure<br />social networks and "cool interactive" websites<br />Free Creation & reuse<br />
  22. 22. Social CRM<br />
  23. 23. Enterprise 2.0the <br />And platforms<br />
  24. 24. Enterprise 2.0 concepts & tools<br />
  25. 25. Enterprise 2.0 Applications & use<br />Social networks or enterprise social networks <br />Blogs / vlogs & comments <br />wikis<br />RSS / Syndication<br />Social bookmarking<br />Tagging /search <br />Microblogging<br />Rating <br />
  26. 26. Enterprise 2.0 – Tools & use : Enterprise Social Networks <br />Connecting to colleagues, finding people working on related issues<br />Quicker access to expertise and resources <br />Collaborate (openness, availability of expertise, trust, <br />Spot leadership potential (technical & managerial)<br />Employee retention (fun factor, reputation)<br />Network with partners, customers, members ... <br />Expertise search. <br />Internal communication<br />
  27. 27. Enterprise 2.0 – Tools & use : BLOGS<br />Internal top-to-bottom, communication Reinforce corporate vision, mission, status<br />Record thoughts, ideas, experiences and opinions to enable re-use by others<br />Project management :Post regular updates on the status of the project<br />introduce new members in (virtual)teams<br />Record the ideas, opinions and knowledge of all project members resulting from the interactions<br />Show your product and/or service knowledge. <br />Use it as a company news bulletin <br />Use the comments to interact with the readers. <br />Is a door to your website and your company. <br />For project status reporting to customers. <br />For generating buzz <br />Give information to members/customers about... <br />To generate new ideas from outside the organisation. <br />
  28. 28. Enterprise 2.0 – Tools & use : Rating / commenting<br />Basis of crowdcasting systems <br />gathering internal/external opinions on topics, products, services, events,... <br />Discussing topics, documents, ideas<br />Market research <br />Employee satisfaction queries. <br />Establishing topic authority/experts. <br />Interaction with topic experts <br />Interact/react on discussions on theweb to attract attention to your expertise/product/service ... <br />
  29. 29. Enterprise 2.0 – Tools & use : wikis<br />Project Management (Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting) <br />Creating & maintaining reference material (policies, hr info, techn. Support, sales documentation, ... ) <br />Collaborative document creation (Meeting notes, sales pitches, marketing campaign ideas, copywriting) <br />Client relationship management (todo’s, history of client activities, ... <br />Collaboration with external parties (permission system, ideation, issue tracking, change management, support ... ) <br />
  30. 30. Enterprise 2.0 – Tools & use : RSS<br />Enhanced access to relevant information (filtering, user selection, aggregation of relevant content) <br />More efficient team & project communication (auto updating of status, information, changes etc) <br />Reduced email <br />Increased productivity <br />Better promotion of content<br />
  31. 31. Enterprise 2.0 – Tools & use : Social Bookmarking<br />More efficient research (faster access to existing information, ... ) <br />Enhanced search capabilities (tagging & social bookmarking combined) <br />Repository of internal and external links to topic specific information <br />Expertise location <br />
  32. 32. Enterprise 2.0 – Tools & use : Tagging/search<br />Tagging (folksonomies) <br />Collaborative filtering<br />More efficient searching by tags <br />Combining searches and filtering <br />Information & Knowledge gathering<br />
  33. 33. Enterprise 2.0 – Tools & use : Microblogging<br />Fast knowledge sharing <br />Conversations <br />Flattened communications<br />News <br />Updating on status of (documents, projects, work in progress) <br />Fast Question & answer channel<br />Recruitment channel<br />
  34. 34. Benefits of Enterprise 2.0 <br />
  35. 35. Benefits of Enterprise 2.0 platforms<br />Productivity and efficiency <br />Increased productivity <br />Faster innovation & product development<br />Increased project management efficiency<br />Reduced mail overload or better use of new and existing communication tools <br />Improved team performance<br />
  36. 36. Benefits of Enterprise 2.0 platforms<br />Stakeholder engagement <br />Better internal and external communication<br />Better collaboration between parties (internal : cross-departemental, external : with members, customers,partners, other)<br />Greater staff engagement, potentially greater customer engagement, greater member engagement (the other meaning of engagement) <br />Enhanced collaborative behaviour (cultural change toward 'sharing environment') <br />More learning & development <br />Fun factor <br />
  37. 37. Benefits of Enterprise 2.0 platforms<br />Knowledge creating and retaining <br /><ul><li>Easier and wider access to expertise and organisational capabilities
  38. 38. Enhanced search
  39. 39. (faster & more accurate)
  40. 40. Capture & store activities, conversations, opinions ...
  41. 41. Reuse, combine, harness... </li></li></ul><li>Benefits of Enterprise 2.0 platforms<br />Employer attractiveness <br />Improved internal and external reputation <br />Increased visibility in business environment and market<br />Reputation<br />
  42. 42. Benefits of Enterprise 2.0 platforms<br />Business agility <br />Faster decision making (more and accurate information available fast) <br />Increased flexibility (better research, better market knowledge together with faster decision making and higher innovation : lead to higher flexibility) <br />Higher innovation rate (more ideas, more people involved, better communication) <br />Faster time-to-market products and services (innovation faster, process faster, communication faster) <br />Increase accuracy of products & services (more, faster and direct feedback from customers, partners, members)<br />How agile is your business?<br />
  43. 43. Thank you for listening <br />

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