Fyronic seminar-engage-slideshare

Engage with your stakeholders using Enterprise 2.0 and Social Media
Franky Redant
Founder – Consultant
Twitter:@franky_redant
LinkedIn: http://www.linkedin.com/in/frankyredant
Facebook: http://www.facebook.com/franky.redant
Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910

Internet Today
Before we start :
Who’s using :
Twitter ?
LinkedIn ?
Facebook ?
Sprouter ?
Yammer ?
Slideshare ?
Foursquare ?
Youtube ?
Skype ?
Blogs ? Reading/writing ? Professionally ?
Wikis ?
RSS ?
Tagging ?
Mashups ?
Enterprise Social Networks ?
Collaboration platforms?

Internet today
The internet started as
an Information platform
Changed into an Application platform
And has now become
an Engagement platform
homo erectus
homo industrialis
Homo digitalis

Internet Today – what’s there?
Social Media with social networks in the lead
Facebook, twitter, linkedin...
Community created content sites
Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious
Web 2.0 - Gartner
Enterprise 2.0
Other interesting evolutions
Evolution of mobile, augmented reality, the internet of things

Internet Today – Facebook
Facebook is the biggest social network today
29000 applications
Company pages :
Facebook shop & credits (new business models)
Usage :
Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,
http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit

Internet Today - Twitter
Twitter = microblogging
News, articles,
Keeping in touch
Meet new people
Usage:
Converse/engage
Build reputation
Network
Attract to blog, website, groups ...
Promote
Recruitment!
http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx

Internet Today – LinkedIn
LinkedIn : Business networking
>70 Million members
Business Networking
Groups, jobs, Q&A
Usage :
Promoting yourself
Recruitment, create credibility, endorsements
Ask questions, get answers, learn,
Become authority on topics
Market research, advertise
Interact, engage
Create your own group.
http://advertising.linkedin.com/audience/
I endorse you = Cool..

Internet Today – User generated content sites

Interaction & conversation example sites

Internet Today – Web 2.0

WEB 2.0 - Framework
Participation is the driver
Flexibility, speed, powerful
Essential for integration & reuse
Trust & credibility
Spirit of openness & Sharing
The user has control
The sum is bigger than it’s parts

Web 2.0 – It’s about engaging!
Participation
–
Communication
–
Direct Engagement
–
Interaction
Creativity
Decisive
Sharing
Business Agility
Innovation
Collective Intelligence

Enterprise 2.0
Enterprise 2.0 is not like Star Trek:
“to boldly go where no one has gone before”
It’s here and a lot of companies are using it
Successfully.

Enterprise 2.0 – What is it?
Web 2.0 for the Enterprise
It’s the use of tools like :
Blogs / vlogs
Wikis
RSS / syndication
Social networks,
Social bookmarking
Tagging / collective filtering
Microblogging
Rating
Mashups
Inside the organisation to Engage with all stakeholders internally & externally:
Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world
Engage!
Convince them, share,
be consistent and trustworthy

Engagement Opportunities & challenges
The internet has become a vibrant worldwide interaction and engagement platform, generating ideas and producing a lot of value in numerous ways.
It offers opportunities to engage with people that were otherwise
unreachable or very hard to reach (global social networks)
It taps into knowledge you would never have been able to
harness otherwise (knowledge sharing sites, blogs, wikipedia,
innocentive etc)
And it leads to unseen levels of innovation and creation
(innocentive, proliferation of new online businesses, open source
software ... )

Circles of Engagement
Market
Government
The World
Peers
Customers
Employees
Management
shareholders
Potentials
Members
The Crowd
Partners
Competitors

Types of Social systems
Facebook
Netlog
Twitter
LG’s online community
Samsung Online
Tripadvisor
knowledge capture
SAP’s online community
Pfizerpedia
Yammer
Intranets
Innocentive

Social Media Vs Enterprise 2.0
Although both use WEB 2.0 concepts and tools, they are different.
Enterprise 2.0
Social Media
Internal Facing
Firewall
Business
knowledge capture
productivity & efficiency
wiki, blog, social bookmarks, chat
Innovation
External Facing
Open to the world
Social
sharing random things
Pass-time & leisure
social networks and "cool interactive" websites
Free Creation & reuse

Social CRM

Enterprise 2.0the
And platforms

Enterprise 2.0 concepts & tools

Enterprise 2.0 Applications & use
Social networks or enterprise social networks
Blogs / vlogs & comments
wikis
RSS / Syndication
Social bookmarking
Tagging /search
Microblogging
Rating

Enterprise 2.0 – Tools & use : Enterprise Social Networks
Connecting to colleagues, finding people working on related issues
Quicker access to expertise and resources
Collaborate (openness, availability of expertise, trust,
Spot leadership potential (technical & managerial)
Employee retention (fun factor, reputation)
Network with partners, customers, members ...
Expertise search.
Internal communication

Enterprise 2.0 – Tools & use : BLOGS
Internal top-to-bottom, communication Reinforce corporate vision, mission, status
Record thoughts, ideas, experiences and opinions to enable re-use by others
Project management :Post regular updates on the status of the project
introduce new members in (virtual)teams
Record the ideas, opinions and knowledge of all project members resulting from the interactions
Show your product and/or service knowledge.
Use it as a company news bulletin
Use the comments to interact with the readers.
Is a door to your website and your company.
For project status reporting to customers.
For generating buzz
Give information to members/customers about...
To generate new ideas from outside the organisation.

Enterprise 2.0 – Tools & use : Rating / commenting
Basis of crowdcasting systems
gathering internal/external opinions on topics, products, services, events,...
Discussing topics, documents, ideas
Market research
Employee satisfaction queries.
Establishing topic authority/experts.
Interaction with topic experts
Interact/react on discussions on theweb to attract attention to your expertise/product/service ...

Enterprise 2.0 – Tools & use : wikis
Project Management (Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting)
Creating & maintaining reference material (policies, hr info, techn. Support, sales documentation, ... )
Collaborative document creation (Meeting notes, sales pitches, marketing campaign ideas, copywriting)
Client relationship management (todo’s, history of client activities, ...
Collaboration with external parties (permission system, ideation, issue tracking, change management, support ... )

Enterprise 2.0 – Tools & use : RSS
Enhanced access to relevant information (filtering, user selection, aggregation of relevant content)
More efficient team & project communication (auto updating of status, information, changes etc)
Reduced email
Increased productivity
Better promotion of content

Enterprise 2.0 – Tools & use : Social Bookmarking
More efficient research (faster access to existing information, ... )
Enhanced search capabilities (tagging & social bookmarking combined)
Repository of internal and external links to topic specific information
Expertise location

Enterprise 2.0 – Tools & use : Tagging/search
Tagging (folksonomies)
Collaborative filtering
More efficient searching by tags
Combining searches and filtering
Information & Knowledge gathering

Enterprise 2.0 – Tools & use : Microblogging
Fast knowledge sharing
Conversations
Flattened communications
News
Updating on status of (documents, projects, work in progress)
Fast Question & answer channel
Recruitment channel

Benefits of Enterprise 2.0

Benefits of Enterprise 2.0 platforms
Productivity and efficiency
Increased productivity
Faster innovation & product development
Increased project management efficiency
Reduced mail overload or better use of new and existing communication tools
Improved team performance

Stakeholder engagement
Better internal and external communication
Better collaboration between parties (internal : cross-departemental, external : with members, customers,partners, other)
Greater staff engagement, potentially greater customer engagement, greater member engagement (the other meaning of engagement)
Enhanced collaborative behaviour (cultural change toward 'sharing environment')
More learning & development
Fun factor

Knowledge creating and retaining
Easier and wider access to expertise and organisational capabilities
Enhanced search
(faster & more accurate)
Capture & store activities, conversations, opinions ...
Reuse, combine, harness...

Employer attractiveness
Improved internal and external reputation
Increased visibility in business environment and market
Reputation

Business agility
Faster decision making (more and accurate information available fast)
Increased flexibility (better research, better market knowledge together with faster decision making and higher innovation : lead to higher flexibility)
Higher innovation rate (more ideas, more people involved, better communication)
Faster time-to-market products and services (innovation faster, process faster, communication faster)
Increase accuracy of products & services (more, faster and direct feedback from customers, partners, members)
How agile is your business?

Thank you for listening

Fyronic seminar-engage-slideshare

by Fyronic on Jul 13, 2010

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Fyronic seminar-engage-slideshare — Presentation Transcript