Social Media: The web is big

www.twitter.com/brettkopf
The web is big…
You can’t be something to everyone.
You must produce high valued content
to a niche market.
Your brand here
What is social media?
Community & relationships
Ethics /etiquette (Twettiquette)

1.
Not Social Media
=
Direct mail & Ads

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
http://en.wikipedia.org/wiki/Social_media
?
Social
Media
A whole bunch of people having conversations on the web using this stuff
Brett

A lot of people
Really crazy Facebook stats
http://www.facebook.com/press/info.php?statistics
________users
Extreme growth
40% of users quit within first month
5% produce a majority of the content
45 Million, 145 industries
Where does your company fit?
You’ve seen the growth,
heard about it’s benefit but what next?
You need to ask: How to strategize & execute

Cite: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
Many Many More…

Share / Learn
Prospect
Lead Generation
Brainstorm
Customer Service
Engage
Build relationships
Increase Sales

Join the conversation
2.
The future? Groups of highly connected people.
Where will your company fit?

Don’t be afraid to ask and answer questions

Tweet with links
You’d rather have 100 loyal followers than 1,000 you don’t know

RT=Re-Tweet
Give recognition (like citing)
Show’s them someone is listening
Information expands to multiple networks
1:10 rule: For every 1 Tweet about you, 10 for others.
Helpful apps: Hootsuite/Tweetdeck

Listen & Engage
www.search.twitter.com: search your brand
RSS: Make your life easy
Google.com/alerts
http://namechk.com/ Checks “social” usernames
http://www.facebook.com/username/: customize your URL

Resources