Social Media: The web is big

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What is social media and how do you build community and relationships? The web is big: to be successful, companies have to create high valued content to a niche market. Some Twitter tips and resources.

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  • 1)      how business use this (and how we can connect with them as Career Services2)      how students use this (and how we can connect with them)3)      how Career Services can best utilize these resources***FYIndOut***B2B, Recruiting Use corporate examples
  • Social Media: The web is big

    1. 1. www.twitter.com/brettkopf<br />The web is big…<br />You can’t be something to everyone. <br />You must produce high valued content <br />to a niche market. <br />Your brand here<br />What is social media?<br />Community & relationships<br />Ethics /etiquette (Twettiquette)<br />
    2. 2. www.twitter.com/brettkopf<br />1.<br />Not Social Media<br />=<br />Direct mail & Ads<br />
    3. 3. www.twitter.com/brettkopf<br />Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques<br />http://en.wikipedia.org/wiki/Social_media<br />?<br />Social<br />Media<br />A whole bunch of people having conversations on the web using this stuff<br />Brett<br />
    4. 4. www.twitter.com/brettkopf<br />A lot of people<br />Really crazy Facebook stats<br />http://www.facebook.com/press/info.php?statistics<br />________users<br />Extreme growth<br />40% of users quit within first month<br />5% produce a majority of the content<br />45 Million, 145 industries<br />Where does your company fit? <br />You’ve seen the growth, <br />heard about it’s benefit but what next? <br />You need to ask: How to strategize & execute<br />
    5. 5. www.twitter.com/brettkopf<br />Cite: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later<br />Many Many More…<br />
    6. 6. <ul><li>Share / Learn
    7. 7. Prospect
    8. 8. Lead Generation
    9. 9. Brainstorm
    10. 10. Customer Service
    11. 11. Engage
    12. 12. Build relationships
    13. 13. Increase Sales</li></ul>Join the conversation<br />2.<br />The future? Groups of highly connected people. <br />Where will your company fit?<br />www.twitter.com/brettkopf<br />
    14. 14. Don’t be afraid to ask and answer questions<br /><ul><li>Tweet with links
    15. 15. You’d rather have 100 loyal followers than 1,000 you don’t know</li></ul>RT=Re-Tweet <br />Give recognition (like citing) <br />Show’s them someone is listening<br />Information expands to multiple networks<br />1:10 rule: For every 1 Tweet about you, 10 for others.<br />Helpful apps: Hootsuite/Tweetdeck<br />www.twitter.com/brettkopf<br />
    16. 16. Listen & Engage<br />www.search.twitter.com: search your brand<br />RSS: Make your life easy<br />Google.com/alerts<br />http://namechk.com/ Checks “social” usernames <br />http://www.facebook.com/username/: customize your URL<br />www.twitter.com/brettkopf<br />
    17. 17. www.twitter.com/brettkopf<br />Resources <br />

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