Fundraising and the internet - PERRY STYLE

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Fundraising and the internet - PERRY STYLE

  1. 1. TRADITIONAL FUNDRAISING  Tangible expression of an organizations mission  Supporters donate time, money and talent  Helps NPO’s drive revenue, create awareness and acquire new supporters
  2. 2. MAKE A WISH FUNDRAISING 1. Adopt -A-Wish 2. Kids for Wish Kids 3. Third Party Events 4. Items for Sale
  3. 3. UNICEF FUNDRAISING 1. Team UNICEF at the Scotiabank Marathon 2. Trek to Machu Picchu, Peru 3. National UNICEF Day (October 31)
  4. 4. LIMITATIONS TO TRADITIONAL FUNDRAISING  High costs  Resource intensive  Time consuming  Lack of creativity & innovation  Limited reach
  5. 5. FUNDRAISING & THE INTERNET- BENEFITS  Extends reach  No restrictions  Personalization  Donors- Payment methods & frequency  CHEAP!  Fast results
  6. 6. FUNDRAISING & THE INTERNET: WEBSITES  Everything in one place!  Convenient & easy to use  Innovative/Personalized  Reach  Cheap means of promotion!
  7. 7. FUNDRAISING & THE INTERNET: SOCIAL MEDIA  Reach  Cheap  Connect with donors/individuals on a dynamic level  Build a network of supporters
  8. 8. TRADITIONAL FUNDRAISING
  9. 9. TRADITIONAL FUNDRAISING
  10. 10. TRADITIONAL FUNDRAISING
  11. 11. TRADITIONAL FUNDRAISING
  12. 12. HOLD ON!  Need to engage  Need to give your supporters a reason to stay!  Don’t just ask for money!  Need to persuade them on WHY they need to care and support you
  13. 13. Now it’s time for YOU to put your agent skills to the test!

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