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Fundraising and the internet - PERRY STYLE

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  • 1. TRADITIONAL FUNDRAISING  Tangible expression of an organizations mission  Supporters donate time, money and talent  Helps NPO’s drive revenue, create awareness and acquire new supporters
  • 2. MAKE A WISH FUNDRAISING 1. Adopt -A-Wish 2. Kids for Wish Kids 3. Third Party Events 4. Items for Sale
  • 3. UNICEF FUNDRAISING 1. Team UNICEF at the Scotiabank Marathon 2. Trek to Machu Picchu, Peru 3. National UNICEF Day (October 31)
  • 4. LIMITATIONS TO TRADITIONAL FUNDRAISING  High costs  Resource intensive  Time consuming  Lack of creativity & innovation  Limited reach
  • 5. FUNDRAISING & THE INTERNET- BENEFITS  Extends reach  No restrictions  Personalization  Donors- Payment methods & frequency  CHEAP!  Fast results
  • 6. FUNDRAISING & THE INTERNET: WEBSITES  Everything in one place!  Convenient & easy to use  Innovative/Personalized  Reach  Cheap means of promotion!
  • 7. FUNDRAISING & THE INTERNET: SOCIAL MEDIA  Reach  Cheap  Connect with donors/individuals on a dynamic level  Build a network of supporters
  • 8. TRADITIONAL FUNDRAISING
  • 9. TRADITIONAL FUNDRAISING
  • 10. TRADITIONAL FUNDRAISING
  • 11. TRADITIONAL FUNDRAISING
  • 12. HOLD ON!  Need to engage  Need to give your supporters a reason to stay!  Don’t just ask for money!  Need to persuade them on WHY they need to care and support you
  • 13. Now it’s time for YOU to put your agent skills to the test!

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