2 key factors for attracting new membershipPresentation Transcript
2 Key Factors for Attracting NewMembers To Your Membership Site If you want to grow your membership site as fast as possible you have to make sure that the right people are visiting your site and that your sales letter is persuasive.
Now that youve gone ahead and taken thefirst step to creating a monthly passiveincome for yourself by creating your ownmembership site, its time to let everyone inyour market know that your membershipexists.
However there is a very important conceptthat must be understood in order for yourtraffic generation efforts to pay off.
1. You have to make sure that you attract the right people to your website.3. You have to make sure that your sales copy will convert your prospects into members.
Let’s Talk For A Moment About… Attracting The Right People
When it comes to attracting the right people,its imperative that whether you choose touse free or paid methods of trafficgeneration...…youre ads and your content must betightly targeted.
Whether you decide to generate content(meaning write articles) or use Googleadwords, you must make certain that yourcontent or ads speak the language of theconsumer best suited for your membership.
To eaves drop on the language that yourpotential customers are speaking you canvisit forums.Forums are full of individuals who are likeminded and share a passion for the subjectyouve chosen to focus on.
By frequenting these forums you can pick up on their hot buttons are.• What do they like? What do they hate?• Are there any specific phrases that are commonly used that can help you to better identify with your market?• Can you can include them in your ads or your article content?
With this information you will be armedwith the keywords and phrases that willreadily attract qualified visitors to yourmembership website.
To be upfront with you, you should havealready done this while you were creatingyour membership site and if you did……then you will be that much further aheadof the game.
Now let’s talk about… The Secret to Effective Sales Letter Conversions
Knowing how to speak your customerslanguage will go a long way in helping you towrite a salesletter that really says youunderstand them and that you are just likethem.
One of the most effective ways to utilize allof the information youve gathered aboutyour potential customers is to write acompelling story that resonates with them.
Its important that within the story youhighlight what their main frustrations areand how you were in there shoes.
You may even wish to offer suggestions fordealing with the problem so that they canfeel like youre genuinely trying to offer tohelp them.
However you want to make sure to let themknow that while they can try yoursuggestions, youve come up with a farbetter solution that would eliminate theirhaving to waste time to get whatever it isthat they want.
From here on you can go ahead andintroduce your product, show some proofthat what youve come up with as a solutionactually works and then make them an offerthat they simply cant refuse.
Once youve got these components in place,its a safe bet that a large majority of thevisitors that come to your site will be morethan qualified to take you up on yourmembership offer.
To Wrap It All Up…
Although getting traffic is important its notas important as getting the right people infront of a sales letter that is tailored to theirneeds and speaks right to them.This is where the rubber meets the road andsuccessful conversions and profits happen.
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