Chen Viral Method: Spread Smiles and Change Behavior

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What I learned in helping people smile through group texting. I use the Chen Viral Method to create fun and intimate conversations. Learn 3 keys for behavior change.

What I learned in helping people smile through group texting. I use the Chen Viral Method to create fun and intimate conversations. Learn 3 keys for behavior change.

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  • 1. CHEN VIRAL METHOD:Spread Smiles andChange BehaviorFrank ChenHuman-Computer Interaction GroupComputer Science Dept. Stanford University
  • 2. Smiles!  Who smiles? • Those in yearbooks were happier & more successful 30 years later! 2 • Those in baseball cards were found to live longer! 3 • Decreases frowns! You can’t frown at someone smiling!4  Adults: 30% smile more than 20 times a day. Adults: 14 % less than 5 times a day. Children: ~ 400 smiles per day 1@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 3. How to Spread Smiles!Trigger: Get a goofy picture & caption 6. Conversation : Send a similarly goofy smile later Get 8:06 AM Send goofy smiles through this group. :) Smiling as I make some chili! Then, throughout the day… Send 8:45 AM Smiling while working? Its kind of like smiling with food, just without the food!@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 4. How to Spread Smiles!Trigger: Get a goofy picture & caption 6. Conversation : Send a similarly goofy smile later Get 8:06 AM Send goofy smiles through Get 8:47 AM Send 11:47 AM this group. :) Just drank a Im about to Smiling as I make lot of coffee. eat a smile for some chili! :-) lunch! Send 8:45 AM Smiling while working? Get 8:55 AM Its kind of like smiling I need with food, just without breakfast the food! smiling@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 5. Resulting Smiles! Gross Smiling Product * 205 smiles created! Triggered 4+ smiles / day ~ 5 day prototype trial. Created smiles & intimacy in 4 small connected groups. For a large group, this intervention did not take! Conversations transformed to fit personalities of those involved! * Approximate!!!@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 6. Design: Fun Make images personal, fun & frisky 7! Photo = 1000 words. Create playful conversation & insight into others’ lives. Why is smiling Look at that, and sneezing son! at the same time so darn hard??? Driving to Smiling first thing in work! the morning, which is really sleep smiling.:-)@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 7. Design: Conversational Pick right technology medium to start conversations that otherwise would not have happened! Touche. Terrier Smiling at my last dachshund mix. class of the quarter! Finally out of the office after 10 hours. When I send a TGIF and great smile, send one weekend! back!@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 8. Design: Intimate In designing for intimacy, pick small connected groups. Not Twitter 7! Make conversations personal and shareable. "On my way to play music in Monterey" smiling About to go camping, smile. :-) Smile! Smiling at my last Then… class of the Btw, that quarter! counts as my pic too@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 9. How might you APPLY the Chen Viral Method? Spread smiles & decrease stress in your company! Create healthy eating habits in motivated groups through fun images with food!@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 10. Thanks!  Smiling is contagious  [Chen Viral Method] Spread smiles and change behavior Fun | Conversational | Intimate.  T | @frankc  E | fxchen @ stanford.edu  More? http://designmindfulness.com@frankc. Chen Viral Method: Intimate and Fun Conversations
  • 11. References 1. Carey, Benedict. NY Times. Feb 2008. 2. Keltner et al. Journal of Personality and Social Psychology 2001 3. Keltner et al. Journal of Personality and Social Psychology April 2010. 4. Dimberg et al. Cognition and Emotion 2002. Dimberg et al. Journal of Nonverbal Behavior 2011. 5. Ron Gutman. Power of smiling. TED 2011. 6. Sean Rose. Text2Calm. http://slidesha.re/jWnWU1 7. Frank Chen. Txt2Smile: Lessons Learned. http://bit.ly/lEmo9x@frankc. Chen Viral Method: Intimate and Fun Conversations