THE PERVASIVENESS OF THE
TECHNOLOGICAL MEDIA
 Modern Communication
Technology
Prepared by:
FOR-IAN V. SANDOVAL

Modern Communication Technology
We live in a world in which instantaneous
communication is a common place. Centuries,
such a phenomenon would have bee seemed
impossible, maybe the stuff of dreams and
poetry.
TV camera can cover and transmit live
any significant event around the globe.
Modern communication technology has
immensely increased man’s ability to witness
events as they happen, thus greatly

Modern Communication Technology
Increasing our exposure to “messages” that
can inform, educate, entertain, reform or
created monetary and other benefits to man.
For educators this communication
phenomenon has vast implications. For
example many TV programs are today utilized
for commercial entertainment. However, there
is the critical need for broadcast programming
to improve so that the various radio and
television programs can contain educational,

Modern Communication Technology
social, cultural and human values.
While media communicators play an
educative role for the society that they serve,
educators need to understand that the media
communication technology can vastly
increase their ability to transmit educative
messages within the educational setting.
Communication must therefore be well
understood in order to utilize the process
effectively for the general purpose of human

Modern Communication Technology
development. Not only are there many
concepts to learn and understand, skills to
must be honed so that use of communication
tools may serve as man’s instruments for
attaining higher quality of life, not only within
our society, but also within the context of
societies around the world which has, through
modern technologies, shrunken into a global
village.