The Growing Demand for Research Within Social Media

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Svetlana Toun - Sambell presented The Growing Demand for Research within Social Media at the SMAZ - SocialMediaAZ.org event

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The Growing Demand for Research Within Social Media

  1. 1. The Growing Demand for Research Within Social Media By Svetlana Toun - Sambell Chief Marketing Officer at Edu Research Group
  2. 2. Popular Advertising Methods <ul><li>Natural Search Engine Optimization </li></ul><ul><li>Paid Advertising Campaign Management (pay-per-click) </li></ul><ul><li>Link Building </li></ul><ul><li>Video Marketing </li></ul><ul><li>Banner advertisement management </li></ul><ul><li>Online Branding </li></ul>
  3. 3. Social Media Use
  4. 4. Commonly Used Social Media Tools
  5. 5. Time Commitments for Social Media Marketing
  6. 6. Place in the Social Media Life Cycle
  7. 7. The Benefits of Social Media Marketing
  8. 8. What you can take away <ul><li>Analytical reviews of the information field of the Internet </li></ul><ul><li>Regularly monitoring of the blogosphere on the topics that </li></ul><ul><li>interest you </li></ul><ul><li>Adopt recommendations on Information Policy on the basis of </li></ul><ul><li>monitoring results </li></ul><ul><li>Develop diversity of social media programs, set goals and choose </li></ul><ul><li>the most appropriate tools manage content </li></ul><ul><li>Identify the target audience and create interest for the brand </li></ul><ul><li>community </li></ul>
  9. 9. What you can take away <ul><li>Find your target audience at various venues, to consolidate audience around the social media phenomena interested in your company's brands or products </li></ul><ul><li>Assessing the company's image in the blogosphere and the opportunities the company through a corporate blog </li></ul><ul><li>Initiate Corporate Blogging Strategy Development </li></ul><ul><li>Consult with top experienced agencies </li></ul><ul><li>Train management and employees regarding importance of social media and networking </li></ul>
  10. 10. Thank you The Growing Demand for Research Within Social Media By Svetlana Toun - Sambell

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