Internal Enterprise Social Media

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Jeff Moriarty of Sitewire covered Internal Enterprise Social Media at the SMAZ - SocialMediaAZ.org event

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  • Corporate networks on LinkedIn, FacebookPolicy vs. Guideline – Need both, but using Policy as the shorthand
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  • Internal Enterprise Social Media

    1. 1. Internal Enterprise Social Media<br />Jeff Moriarty, SitewireDirector Social Media Strategy<br />
    2. 2. Who Am I?<br />Jeff Moriarty<br />Intel Corporation – Community Manager<br />9+ years<br />Internal social media evangelist/architect<br />Sitewire – Directory of Social Media Strategy<br />Ignite Phoenix – Co-Founder<br />ImprovAZ – Co-Shenaniganizer<br />Phoenix Innovation Foundation – Co-Founder<br />Social Media Club Phoenix - Organizer<br />
    3. 3. Ground Rules<br />Ask questions<br />Make this worth your while<br />Material available later at SocialMediaAZ.org<br />Scope – Social Media inside your company firewall<br />…but this has a fuzzy edge<br />
    4. 4. You will…<br />…be convinced you must have an internal social media plan<br />…understand benefits and concerns<br />…have information to set up internal social media strategy<br />…believe internal social media is worthy of investment<br />
    5. 5. Making of an Internal Social Media Advocate<br />
    6. 6. Community<br />Social Media is about using tools to build community<br />Communities build around similar goals, beliefs, interests, or values<br />External communities around products, services, habits, and trends<br />Internal communities around shared employer, roles, experience, challenges<br />
    7. 7. My Story<br />Persuaded by coworker<br />“Lord of the Reorg”<br />IT Social Media Evangelist/Architect<br />Most widely read internal blog<br />Drove change across the company<br />Almost all of executive staff knew me<br />
    8. 8. Neglected sibling<br />External social media is a glory hog<br />Internal community often stronger than external<br />Inside the corporate firewall<br />Employee access only – no customers or partners<br />Clear value to productivity and communication<br />
    9. 9. Policies and Guidelines<br />
    10. 10. Got Policy?<br />Your employees are already using SM<br />People are talking about you in SM<br />When those collide, what will you do?<br />Your boss? Your lawyers?<br />Clarify in writing; educate with training<br />
    11. 11. External Policy<br />Common sense guide and legal protection<br />Information security concerns<br />Financial information<br />Partner and competitive discussions<br />Tie to corporate behavior guidelines<br />Google: “Intel Social Media Guidelines”<br />
    12. 12. Internal Policy<br />Common sense guide and legal protection<br />Internal information security<br />Personal attacks and comments<br />Clarification for “work related”<br />Human Resource issues<br />
    13. 13. Benefits and concerns<br />
    14. 14. Complaints<br />Venting employees<br />Disruptive topics (layoffs, biz decisions)<br />Takes time to monitor<br />Management losing control<br />Information leaks<br />
    15. 15. Company Benefits<br />Ad hoc database<br />Pulse of employees, hot issues<br />Employee self-help<br />Challenges status quo<br />Training for external SM<br />Scales across the corporation<br />
    16. 16. Employee Benefits<br />Unexpected collaboration<br />Breaks silos and tiers<br />Genuine discussion<br />Networking and education<br />Opportunity to lead<br />
    17. 17. Your Company<br />Size of company<br />Corporate culture<br />Tolerance of dissent<br />Technical infrastructure<br />Where does data reside?<br />
    18. 18. Your Management<br />Demonstrate the soft and hard value<br />How involved will they be?<br />Love it/Hate it<br />Will they share or hoard?<br />Executive involvement<br />
    19. 19. Your People<br />What’s the value for them?<br />Roles and responsibilities<br />Technology and development<br />Helping each other out<br />Who will stand out and lead?<br />
    20. 20. Implementation<br />
    21. 21. Intel’s Story<br />Grass roots blog and wiki<br />Moved to IT, limited support<br />Continued growth, customer demand<br />Full community, profiles<br />
    22. 22. Building a Strategy<br />Align social media to business objectives<br />Understand impact to corporate culture<br />Identify owners, escalation path<br />Guide through policy, not reactions<br />Create use cases to drive tool selection<br />
    23. 23. Ownership<br />Drive to the business need<br />Limit horrible abuse (a’la email)<br />Different technical and business owner<br />Tools are not a solution<br />Most integrated tool not always best<br />
    24. 24. Biz Stakeholders<br />Employee Communications<br />Align with existing internal messaging<br />Human Resources<br />Serving the company or the employee?<br />Legal<br />More concerned with risk<br />
    25. 25. Administration<br />Employees are first accountability<br />Community Ambassadors<br />HR & Legal partners<br />Clear escalation path for issues<br />Consistency is critical<br />
    26. 26. Use Cases<br />Knowledge Base<br />Build searchable repository as you go<br />Wiki, Blogs, Forums<br />Employee Help/Support<br />Sharing solutions, working on problems<br />Video, Wiki, Blog, Microblog<br />
    27. 27. Use Cases #2<br />Team/Project Collaboration<br />Simple solutions, cuts boundaries<br />Wiki, Forums, Microblog<br />Information Routing<br />Connect content/topic experts<br />Search, Blogs, Forums, Wikis, Microblog<br />
    28. 28. Use Cases #3<br />Email Overload<br />Move news to user-controlled model<br />Blogs, RSS, Microblog<br />Web Jam<br />Cross group/org dynamic brainstorm<br />Forums, RSS<br />
    29. 29. Recap<br />Identify and update your current SM policy<br />Target key use cases that help your biz<br />Identify and recruit your champions<br />Track your hard and soft ROI<br />Rinse, repeat<br />
    30. 30. Thank you!<br />Email: jmoriarty@sitewire.net<br />Twitter: jmoriarty<br />Content on SocialMediaAZ.org<br />LinkedIn Group: SocialMediaAZ<br />

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