IBM Social Software for Business
Discover Expertise. Deliver Results.
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About Me
activitiesajax alphaworks amazon apache apple architecture austin Baseline
connections cooking css datapower db2 deals del.icio.us digg
dtrace eclipse father evo facebook father firefox fitness flickr food gtd
google hibernate htm humantask ibm itunes iwork java_ee java
javascript javlin jaxrpc jaxws keynote lancer_evo mac mashup mock
modeler osx piano photography portal presentation process_server
profiles rational receipes redbook rally REST rsa screencast script.aculo.us
socialnetworking spotlight spring steinway wbi web2.0
websphere wps zystems
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Session Objectives
Connect the dots on how IBM’s social
software solutions address today’s key
critical business challenges
Learn how the Practicing Law Institute is
using IBM Social Software
Demo how over 300K IBMers use social
software every day
Questions and Contact Information
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Key to Success
Governance
Communication
Measurement Business
Value
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Social Software and Social Networking
• Social networking is not new, and its importance has been known for
centuries
• Social networks are personal relationships that help us
● stay informed
● develop opinions
● make decisions
● accomplish goals
• Social networking provides an “enduring infrastructure” for knowledge
capture, learning, and innovation
• Social Software is technology’s solution for social networking
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What Role does Web2.0 play in Social Software
• Web 2.0 is perceived as the 2nd generation of web development and
web design
• Web 2.0 facilitates communication, information sharing,
interoperability, user-centered design, and collaboration
• Web 2.0 has lead to the evolution of web-based communities, hosted
services, and web applications
● social networking sites, video-sharing sites, wikis, blogs, mashups, events
• Web 2.0 technologies and concepts fueled the speed
in which social software
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IBM Social Software Strategy
Communities
Blogs
Media
Home Activities
People & Information
Bookmarks Networks
Wikis Library
Profiles
Spaces
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IBM – A Proven Leader in Social Software
IBM Lotus Collaboration is built on WebSphere
Application Server for scalability and supports
REST/ATOM standards for easy extensibility
Out of the box plug-ins for your existing
collaboration products increasing adoption
We’ve made a multi-million dollar commitment
to ongoing social software development and
created the first center for social software
Tens of Millions using on-premise, hosted,
appliance, and SaaS solutions making it the
fasted growing software product ever at IBM
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Customer Benefits of IBM Social Software
Efficient collaboration between employees
- Improved response times to customer requests
Increased transparency into decision making process
- Better project management
Better access to unstructured information
- Improved knowledge capture and IP management
Better Access to structured information (CRM, ERP, etc.)
- Enhanced customer service management
Decreased email overload
- Improved work efficiency
Increased knowledge retention and process documentation
- Better service quality
Collective intelligence gathering
- Faster innovation
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Profiles Persona Bluepages Fringe Beehive BlueTwit Blue2.0
Communities BlueGroups Community tools Community Map
Activities Instant Activity UAM OpenActivities
Collaboration Explorer
Blogs BlogCentral BlogMuse
Wikis WikiCentral Bluepedia
Media Media Library Cattail QuickrShare
Networks Sonar SmallBlue SaND
Bookmarks Dogear Foxear
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1998 2003 2009

Connections Over 1.2 million searches every day to find people and connect with them
Profiles resulting in about $200 million in ROI
Connections Over 5K communities ranging from industry, job role, geography, and more
Communities with about $100 million in ROI
Connections Over 120K IBMers are using activities to streamline their daily tasks to
Activities become more efficient
Connections Used to share ideas and get feedback with over 300K entries in the last 52
Blogs weeks
Connections Over 2,000 wiki spaces for individuals, groups, and communities to coauthor
Wiki content, policies, proposals, and more
Connections Over 20 terabytes of data has been viewed through our file sharing that has
Files not been sent around through email
Connections Combines the power of advanced expertise and personal networks to make
Atlas recommendations for people and content
Connections Provides the largest dynamic growing body of knowledge with over 800K
Bookmarks URL’s tagged by IBMers
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Connections Improved search satisfaction by about 70% resulting in ROI of about $5
Homepage million

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Ted Stanton 14 Arbella Drive
Lotus Collaboration Expert Beverly, MA 01915
IBM Software Group
Tel 978-922-3624
ted_stanton@us.ibm.com
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