Future of the web: How social media will change the digital experience

Future of the Web How Social Media Will Change the Digital Experience Laurie Buczek Social Media Strategist & Digital Platform Manager

This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, Dialogic, FlashFile, i960, InstantIP, Intel, Intel logo, Intel386, Intel486, Intel740, IntelDX2, IntelDX4, IntelSX2, Intel Core, Intel Inside, Intel Inside logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro, Intel XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel - Public

“ Today, many business leaders are again asking the wrong question: “What will social media do for us?” instead of “What will social media do to us?”” – Augie Ray, Forrester Research, May 2010 Intel - Public

Intel - Public The Past….

Intel - Public The Present…. Listen Engage Authentic Transparent

Intel - Public The Future….

“ The corporate website of the future will be a credible source of opinion and fact, authored by both the corporation & community. The result? A true first-stop community resource where information flows for better products and services.” – Jeremiah Owyang, Altimeter Group, May 29 th , 2007 Intel - Public

Intel - Public The Web Is Dead

Experience Vision Social Media Key Enabler of Experience

Social media networking is the primary drivers of Internet usage on mobile devices Source: eMarketer Social sharing is the 4 th ranked mobile feature in m-commerce effectiveness Source: Recent Adobe study Mobile Applications to surpass open Web Mobile site is focused targeted experience Intel - Public Mobile – The Next Wave “ We are moving away from the Web and toward Internet-centric applications” -Neff Hudson, Head of Customer Experience,USAA

Engagement is Integrated, Not Re-Directed Deliver Engaging Experiences on Domain “ Community” content incorporated

Google, Facebook, Twitter have changed the way people find information Social content surfaced in search results & global assets for re-use Social (UGC) metadata incorporated into contextual & relevancy of results Enables recommendation engine
Intel - Public Search & Site Navigation Evolve Content Finds Us More Than We Find It

Social Content Becomes The Authoritative Experience Intel - Public

Online Customer Service Goes Social Builds Brand Loyalty While Reducing Costs Intel - Public

Intel - Public Site Architecture Re- Built Around User Social Sites Puts Power in Hands of Users- Expectations Turn Towards Corporate Sites Virtualization Cloud Win 7 Devices B.I.

Off Domain Becomes The Domain Intel - Public

Loyalty Programs & “Premium Content” Evolve Intel - Public Sales to Old Spice Doubled

Social Media Delivers the Experience
Building Blocks for the Future
Mobile site & mobile app build-out
Designate social content as “authoritative” & feature as main site content
Integrate user generated metadata into robust search engine & personalization intelligence
Consider fruitful off domain sites as on “domain” alternatives
Mashups, content aggregation, widgets pull in engagement without redirection
Incorporate share features & social site relevance add-ins
Test new ways to build brand loyalty & sales
Invest in identifying use cases & user personas- blueprint for site architecture/UXI/experience

Questions? Intel - Public

Connect with Me
Laurie Buczek
[email_address]
Twitter: @lauriegbuczek
LinkedIn: http://www.linkedin.com/in/laurieb
Whitepaper & blogs: http://communities.intel.com/community/it
Beyond the Cube: http://www.lauriebuczek.com

Future of the web: How social media will change the digital experience

by SocialMediaAZ.org

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Future of the web: How social media will change the digital experience Presentation Transcript