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The World Business Council for Sustainable Development (WBCSD) is the leading business organization to advocate market-based solutions to development and environment challenges. The role of its Development Focus Area is to: (1) Create awareness – providing thought leadership on the role of business in a changing geopolitical and economic context; and promoting the WBCSD tools that enhance companies’ awareness and capacity to respond to development risks and opportunities. (2) Advocate – advocating business messages and solutions at relevant international processes and regional initiatives; and profiling business contributions to development and sharing best practice through WBCSD communications channels. (3) Catalyze action – demonstrating leadership in action on the ground; and implementing special initiatives, as requested by groups of member companies.
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