New Trends in SEO by FVCP by the CBEID

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New trends in Search Engine Optimization by the Fox Valley Computing Professionals, Eric Michalsen from the MichalsenGroup for the CBEID, Center for Business Education, Innovation and Development.

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New Trends in SEO by FVCP by the CBEID

  1. 1. SEO 101 addendum Eric Michalsen Fox Valley Computing Professionals
  2. 2. Addendum Outline <ul><li>Eyes on the Site </li></ul><ul><li>Clicking away </li></ul>
  3. 3. Which Engine? <ul><li>As Google turns, so turns the World. </li></ul><ul><li>This is not to say Yahoo, Ask, Bing are not important, they just don't have the traffic. </li></ul>
  4. 4. Eyes <ul><li>2 Type of Visitors </li></ul><ul><li>Human </li></ul><ul><li>Machine </li></ul>
  5. 5. Terminology <ul><li>SERP : Search Engine Ranking Position </li></ul><ul><li>Site position for specific keywords is </li></ul><ul><li>calculated by algorithm measuring </li></ul><ul><li>multiple variables. </li></ul><ul><li>This algorithm is constatly in change. </li></ul>
  6. 6. Eyes <ul><li>Do NOT design your website for the algorithm. </li></ul><ul><li>Always build your site for the human visitor keeping in mind the indexing of the machine visitor. </li></ul>
  7. 7. Build For Humans <ul><li>Turns out, that's who is giving the </li></ul><ul><li>final judgment </li></ul><ul><li>“ Artificial” Artificial Intelligence </li></ul>
  8. 8. Clicking Away <ul><li>Google, Yahoo, Bing.... </li></ul><ul><li>They Love You. </li></ul><ul><li>And want to keep you from leaving </li></ul>
  9. 9. Clicking Away <ul><li>Google, Yahoo, Bing.... </li></ul><ul><li>They Love You. </li></ul><ul><li>And want to keep you from leaving </li></ul>
  10. 10. Google Place Pages <ul><li>Providing everything you want to know about a place (a city or a business) in one spot. </li></ul>
  11. 11. Google Place Pages <ul><li>“ There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business' web site.” </li></ul><ul><li>- WebProNews </li></ul>
  12. 12. Google Place Pages <ul><li>“ ...assault against the small business website” </li></ul><ul><li>- WebProNews </li></ul>
  13. 13. ...What to do? <ul><li>Search Engined Optimization is an ever changing methodology for ensuring the RIGHT eyes for your site are being organically found in the search engines. </li></ul>
  14. 14. SEO can get them to you site. <ul><li>You still have to sell! </li></ul>
  15. 15. Thank you <ul><li>Eric Michalsen, owner the MichalsenGroup </li></ul><ul><li>630.768.3481 </li></ul><ul><li>[email_address] </li></ul><ul><li>twitter: @michalsen </li></ul><ul><li>www.linkedin.com/in/michalsen </li></ul><ul><li>www.foxvalleycp.com </li></ul>

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