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Pick your Spots <ul><ul><li>Audience
Scope and Focus
Quality vs. Quantity
Where can you create a conversation? </li></ul></ul>
Customized  Landing Pages for your Website <ul><ul><li>What's your goal? </li><ul><li>Promo, Educate, Research, Join </li>...
What kind of Link? Where will it take them? </li><ul><li>Home Page, Products, Services
Specialty Page – This is the Custom Landing page </li></ul></ul></ul>
Components of a Landing Page <ul><ul><li>Content that matches the message that brought them
Simple Action Step – What you want them to do – Your Conversion
Options to Comment, Join, Share, Look further </li></ul></ul>
Getting Started with  Google Analytics <ul><li>Setup your Own
Add your technical people
Get a benchmark
Make reasonable assumptions </li></ul>
 
 
 
 
 
 
 
 
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FVCP Google Analytics Setup and Use for landing pages

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Bob Snodgrass's Fox Valley Computing Professionals presentation on analytics, including setting up Google analytics,funneling, and events.

Published in: Technology, Business
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Transcript of "FVCP Google Analytics Setup and Use for landing pages"

  1. 2. Pick your Spots <ul><ul><li>Audience
  2. 3. Scope and Focus
  3. 4. Quality vs. Quantity
  4. 5. Where can you create a conversation? </li></ul></ul>
  5. 6. Customized Landing Pages for your Website <ul><ul><li>What's your goal? </li><ul><li>Promo, Educate, Research, Join </li></ul><li>Determine the message/s
  6. 7. What kind of Link? Where will it take them? </li><ul><li>Home Page, Products, Services
  7. 8. Specialty Page – This is the Custom Landing page </li></ul></ul></ul>
  8. 9. Components of a Landing Page <ul><ul><li>Content that matches the message that brought them
  9. 10. Simple Action Step – What you want them to do – Your Conversion
  10. 11. Options to Comment, Join, Share, Look further </li></ul></ul>
  11. 12. Getting Started with Google Analytics <ul><li>Setup your Own
  12. 13. Add your technical people
  13. 14. Get a benchmark
  14. 15. Make reasonable assumptions </li></ul>
  15. 32. Who Won the Drawing?
  16. 33. Thanks for Coming Bob Snodgrass 630-781-9883 net2Community.com Email: bsnodgrass@ twitter:bsnodgrass LinkedIn: http://www.linkedin.com/in/bobsnodgrass
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