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FVCP Advanced Google Anlytics for landing pages

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Eric Michalsen's Fox Valley Computing Professionals presentation on advanced analytics using Google Analytics including Campaign and Event tracking

Eric Michalsen's Fox Valley Computing Professionals presentation on advanced analytics using Google Analytics including Campaign and Event tracking

Published in Technology , Business
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Transcript

  • 1. March 8, 2010 Analytics for fun and profit in 14 slides
  • 2. March 8, 2010 Google Analytics: The Basics Code is on ALL pages- Will track as an exit Could show as a bounce Profiles- Sandboxing
  • 3. March 8, 2010 Cookie Based Tracking pageTracker._setVar(”Tag_of_Page”); Shopping Cart pageTracker._setVar(”Shopping_Cart”); Log In pageTracker._setVar(”Log In”);
  • 4. March 8, 2010 Campaign Based Tracking 1. Campaign Source (utm_source). This identifies the name of your email marketing system 2. Campaign Medium (utm_medium). Identifies the campaign instrument used. In the case your medium is ‘email’. 3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate between various campaigns.
  • 5. March 8, 2010 Campaign Based Tracking Before tagging: http://www.foxvalleycp.com/ After tagging: http://www.foxvalleycp.com/ ?utm_source=newsletter &utm_medium=email &utm_campaign=My%2BEmail%2BSubject
  • 6. March 8, 2010 Campaign Based Tracking Before tagging: http://www.foxvalleycp.com/ After tagging: http://www.foxvalleycp.com/ ?source=newsletter &medium=email&date=My%2BEmail%2BSubject pageTracker._setCampSourceKey("source"); pageTracker._setCampMediumKey("medium"); pageTracker._setCampNameKey("date");
  • 7. March 8, 2010 Events See what is happening within the page.
  • 8. March 8, 2010 Got Downloads? <a title=”E-Book Special” href=”ebook.pdf” OnClick=” javascript:pageTracker._trackPageview('/PDFS/E-Book ');”> Download Here</a>
  • 9. March 8, 2010 Where they off to? Links to external sites <a title=”Affliates Site” href=”http://affliates_site.com” onClick=“javascript: pageTracker._trackPageview(’/link/linkname’);”> Affiliate Site</a>
  • 10. March 8, 2010 Events A Cure for the Bounce Rate
  • 11. March 8, 2010 Events _trackEvent(category, action, optional_label, optional_value) * category (required) Name supplied for the group of objects you want to track. * action (required) Commonly used to define the type of user interaction. * label (optional) Additional dimensions to the event data. * value (optional) An integer to provide numerical data about the user event.
  • 12. March 8, 2010 <a href=&quot;#&quot; onClick=&quot;pageTracker._trackEvent('Videos', 'Play', 'Twitter Video');&quot;> Play</a> <a href=&quot;#&quot; onClick=&quot;pageTracker._trackEvent('MP3', 'Download', 'Music');&quot;> Download MP3</a> <body onload=&quot;pageTracker._trackEvent('Page', 'onLoad', 'Loaded');&quot; > Any implementation of Event Tracking that automatically executes on page load will result in a zero bounce rate for the page. Events
  • 13. March 8, 2010 <a href=&quot;#&quot; onClick=&quot;pageTracker._trackEvent ('Videos', 'Play', 'Twitter Video');&quot;>Play</a> <a href=&quot;#&quot; onClick=&quot;pageTracker._trackEvent ('Videos', 'Pause', 'Twitter Video');&quot;>Pause</a> <a href=&quot;#&quot; onClick=&quot;pageTracker._trackEvent ('Videos', 'Stop', 'Twitter Video');&quot;>Stop</a> Events
  • 14. March 8, 2010 Thank you Eric Michalsen [email_address] Twitter @michalsen 630.768.3481