Fvc Pbob20100208

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Customized Landing Pages Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

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Fvc Pbob20100208

  1. 2. Customized Landing Pages for your Website <ul><ul><li>First...
  2. 3. Why do you use Social Networks?
  3. 4. Which Ones? </li></ul></ul>
  4. 5. People use Social Networks for? <ul><ul><li>Enjoyment, Laughs, Fun
  5. 6. Keep in touch with Friends
  6. 7. Keep in touch with Current Events / Trends
  7. 8. Keep in touch with Groups
  8. 9. Get new ideas, tools, resources
  9. 10. Other? </li></ul></ul>
  10. 11. What they don't want <ul><ul><li>Spam
  11. 12. Disguised Advertisements
  12. 13. Harassment
  13. 14. Noise
  14. 15. Banality
  15. 16. Other? </li></ul></ul>
  16. 17. Pick your Spots <ul><ul><li>Audience
  17. 18. Scope and Focus
  18. 19. Quality vs. Quantity
  19. 20. Where can you create a conversation? </li></ul></ul>
  20. 21. Thumbnail Guide to Social Networks <ul><ul><li>Facebook = friends and groups (fans), events
  21. 22. Twitter = Followers and hashtags
  22. 23. LinkedIn = Contacts and groups, events
  23. 24. MySpace = friends, people and group pages
  24. 25. Yahoo = people and groups
  25. 26. Google groups
  26. 27. Association, Conference and Professional Sites = variety of individual postings, discussion boards </li></ul></ul>
  27. 29. Customized Landing Pages for your Website <ul><ul><li>What's your goal? </li><ul><li>Promo, Educate, Research, Join </li></ul><li>Determine the message/s
  28. 30. What kind of Link? Where will it take them? </li><ul><li>Home Page, Products, Services
  29. 31. Specialty Page – This is the Custom Landing page </li></ul></ul></ul>
  30. 33. Components of a Landing Page <ul><ul><li>Content that matches the message that brought them
  31. 34. Simple Action Step – What you want them to do – Your Conversion
  32. 35. Options to Comment, Join, Share, Look further
  33. 36. Examples </li></ul></ul>
  34. 41. Thanks for Coming Bob Snodgrass 630-781-9883 net2Community.com Email: bsnodgrass@ twitter:bsnodgrass LinkedIn: http://www.linkedin.com/in/bobsnodgrass

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