August 10th, 2009 Dan Day ifbyphone
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August 10th, 2009 Dan Day ifbyphone

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Fox Valley Computing Professionals Presentation Series

Fox Valley Computing Professionals Presentation Series

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August 10th, 2009 Dan Day ifbyphone August 10th, 2009 Dan Day ifbyphone Presentation Transcript

  • Call Tracking with Dynamic Phone Numbers Dan Day August 10 th , 2009
  • What is call tracking?
    • Using multiple phone numbers assigned to different marketing material to measure the success of marketing campaigns
    • Traditional:
      • Yellow Pages
      • Billboards
      • Mail
  • Online Call Tracking
    • Easily assign multiple local or toll-free numbers to a variety of sources
    • Real-time reporting on the web
    • Track phone calls alongside web data in Google Analytics
  • Dynamic Phone Numbers
    • Displaying unique phone numbers on your website based on referring keyword, search engine, or online ad campaign
    • Keyword – Organic search results
    • Campaign – Links on a page
    • Domain – Referring website
  •  
    • Keyword Searches:
      • Dog Training
      • Dog Obedience
    Call Now: 1-877-555-1111 Call Now: 1-866-555-2222
    • Campaign:
      • Links
      • PPC Ads
    <a href=“mysite.com”>Visit Us</a> Call Now: 1-877-555-3333 Call Now: 1-866-555-4444
    • Domain Referrals:
      • *twitter.com*
      • *linkedin.com*
    Call Now: 630-555-1234 Call Now: 847-555-5678
  • Google Analytics Top Content Source / Medium Set Goals
  • Phone Mashups
  • Developer API
    • Trigger phone calls automatically based on events in your software, database or web applications.
    • Control call flow based on caller interaction with your database seamlessly.
    • Post call data back to your web application, customer database, or Google Analytics in real-time based on feedback from the caller.
  • Thanks for listening! www.ifbyphone.com 877-295-5100 [email_address]