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Call Tracking with Dynamic Phone Numbers Dan Day August 10 th , 2009
What is call tracking? <ul><li>Using multiple phone numbers assigned to different marketing material to measure the succes...
Online Call Tracking <ul><li>Easily assign multiple local or toll-free numbers to a variety of sources </li></ul><ul><li>R...
Dynamic Phone Numbers <ul><li>Displaying unique phone numbers on your website based on referring keyword, search engine, o...
 
<ul><li>Keyword Searches: </li></ul><ul><ul><li>Dog Training </li></ul></ul><ul><ul><li>Dog Obedience </li></ul></ul>Call ...
Google Analytics Top Content Source / Medium Set Goals
Phone Mashups
Developer API <ul><li>Trigger phone calls automatically based on events in your software, database or web applications. </...
Thanks for listening! www.ifbyphone.com 877-295-5100 [email_address]
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August 10th, 2009 Dan Day ifbyphone

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Fox Valley Computing Professionals Presentation Series

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Transcript of "August 10th, 2009 Dan Day ifbyphone"

  1. 1. Call Tracking with Dynamic Phone Numbers Dan Day August 10 th , 2009
  2. 2. What is call tracking? <ul><li>Using multiple phone numbers assigned to different marketing material to measure the success of marketing campaigns </li></ul><ul><li>Traditional: </li></ul><ul><ul><li>Yellow Pages </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul><ul><li>Mail </li></ul></ul>
  3. 3. Online Call Tracking <ul><li>Easily assign multiple local or toll-free numbers to a variety of sources </li></ul><ul><li>Real-time reporting on the web </li></ul><ul><li>Track phone calls alongside web data in Google Analytics </li></ul>
  4. 4. Dynamic Phone Numbers <ul><li>Displaying unique phone numbers on your website based on referring keyword, search engine, or online ad campaign </li></ul><ul><li>Keyword – Organic search results </li></ul><ul><li>Campaign – Links on a page </li></ul><ul><li>Domain – Referring website </li></ul>
  5. 6. <ul><li>Keyword Searches: </li></ul><ul><ul><li>Dog Training </li></ul></ul><ul><ul><li>Dog Obedience </li></ul></ul>Call Now: 1-877-555-1111 Call Now: 1-866-555-2222 <ul><li>Campaign: </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>PPC Ads </li></ul></ul><a href=“mysite.com”>Visit Us</a> Call Now: 1-877-555-3333 Call Now: 1-866-555-4444 <ul><li>Domain Referrals: </li></ul><ul><ul><li>*twitter.com* </li></ul></ul><ul><ul><li>*linkedin.com* </li></ul></ul>Call Now: 630-555-1234 Call Now: 847-555-5678
  6. 7. Google Analytics Top Content Source / Medium Set Goals
  7. 8. Phone Mashups
  8. 9. Developer API <ul><li>Trigger phone calls automatically based on events in your software, database or web applications. </li></ul><ul><li>Control call flow based on caller interaction with your database seamlessly. </li></ul><ul><li>Post call data back to your web application, customer database, or Google Analytics in real-time based on feedback from the caller. </li></ul>
  9. 10. Thanks for listening! www.ifbyphone.com 877-295-5100 [email_address]
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